Jason Forrest

10/15/2026

I love being around people who are committed to improving themselves and bringing out the best in others.

This week, I had the opportunity to work with some incredible business leaders during an interactive masterclass on human performance, leadership, and behavior change.

We had some great conversations about why people perform the way they do, what holds them back, and how leaders can help their teams achieve more.

One of the biggest lessons I shared was this: **What you choose to measure changes how people think about improving.**

When you measure outcomes people can't fully control, they tend to focus on external circumstances. But when you measure behaviors they can control, they start asking themselves what they can do differently to get better.

And that's where real behavior change begins.

I love opportunities like this because helping people understand how their minds work, improve their performance, and develop others is exactly why I do what I do.

10/12/2026

Is your paycheck worth missing weekends with your family?

There are 5 levels of money. Level 2 is what I call worth it money. It’s the income where you would choose this career again, on purpose, knowing exactly what it takes from you.

If you’re in sales, you know what it takes. Saturdays. Sundays. Black Friday. Missing your kid’s 6 o’clock game because a hot lead wants to meet tonight. Watching your friends make weekend plans you can’t join because they’re off and you’re not.

Here’s the test for Level 2. Can your family point to what those weekends paid for?

Your spouse and your kids gave up that time too. They’re paying for this career right alongside you. The money has to buy something real for them.
If you had to pick this profession all over again and you’d still say yes, you’re at Level 2.

And this goes way past sales. Nurses, contractors, business owners, first responders. Anyone whose job asks for nights and weekends has to answer this question.

So be honest. Would you choose your job again? Tell me YES or NO in the comments.

And tag the person who gave up those weekends with you.

10/12/2026

29029 Trail. 3 mountain marathons. 3 days. Done.

Day 1, my legs carried me. Day 2, my training carried me. Day 3, neither one was enough. What carried me was my identity. I'm not someone who quits when it hurts. I'm someone who finishes.

But here's the truth: nobody finishes alone.

To my friends and clients who checked in, pushed me, and wouldn't let me quit in my own head: you ran every mile with me.

And to Mary, my amazing wife. You saw every 4 a.m. alarm, every weighted ruck, every sore morning. You never once asked me to want less. That's not support. That's covenant. I crossed that line because of you.

The mountain doesn't build you. It reveals you.

Grateful to God for the strength, and for the people He put around me. 🏔️

10/09/2026

Years ago, when I was selling new homes, I was in a contest to win Salesperson of the Month.

A young couple walked into my model home, and I wanted that deal. I wanted the recognition. I was thinking about the commission and what winning would mean for me.

I closed them that day.

48 hours later, they came back and canceled.

I remember being disappointed about losing the commission because I had already started thinking about how I was going to spend it. But what bothered me more was realizing why I had wanted the sale so badly in the first place.

I had made their decision about me.

I wanted the sale. I wanted the recognition. I wanted to win.
That experience changed the way I thought about selling and, honestly, the way I thought about serving other people.

I started asking myself a different question: Am I helping this person make the right decision for them, or am I trying to get the outcome I want?

I still ask myself versions of that question today.

I’ve learned a lot about sales, leadership, influence, and human performance since then, but that cancellation is still one of the experiences that shaped how I think about all of them.

10/08/2026

One of our home builder clients recently shared this with us.

They exceeded their sales goal for the year and went into 2026 with more backlog than they had going into 2024 and 2025 combined.

At the time they shared this, they also had about 85% of their 2026 overhead already covered.

We’re seeing strong performance from other home builder clients too. We have clients converting at 15%, 30%, and 52%. One is converting at 30% while competing in the same neighborhood as a national builder whose homes are approximately $100,000 less for the same square footage.

Results like these are why I keep coming back to human performance.

The market matters. Price matters. Incentives matter. But your people still have to create certainty, communicate value, and help buyers make confident decisions.

That is a capability you can develop.

10/07/2026

If I had to start over in sales, I’d spend a lot less time trying to sell the product and a lot more time understanding the person making the decision.

When a buyer gives you their time and starts telling you what isn’t working, what they want to change, and why they’re considering doing something about it, they’re giving you the information you need to have a much better sales conversation.

Before you start talking about price, ask why solving the problem is important to them right now. Then go deeper and understand what actually changes for them once the problem is solved.

That conversation matters because people make buying decisions based on much more than features and price. They’re thinking about what improves, what they avoid, how they’ll feel about the decision, and whether the sacrifice required to move forward is worth it.

The better you understand that, the better you can help someone work through uncertainty and make a decision they feel confident about.

If you want the exact questions I use to help buyers work through fear and create certainty, comment RESOLUTION and I’ll send you my Resolution Question Sheet.

10/06/2026

Your self-image has a bigger impact on your performance than most people realize.

You make decisions every day based on what you believe about yourself, what you think you're capable of, and what you expect will happen when you take action.

Over time, those beliefs influence how you respond to pressure, the opportunities you pursue, the standards you hold yourself to, and how willing you are to do something that feels uncomfortable.

That’s why personal growth requires more than learning new skills or gaining more knowledge. You also have to pay attention to the beliefs you’ve built about who you are, because your behavior will continue to reflect them until you give yourself enough evidence to believe something different.

What is one belief about yourself that you’ve had to change in order to perform at a higher level?

10/05/2026

The 5 levels of money, Part 1: survival mode.

If you’re living paycheck to paycheck, this is your level.
 
Level 1 is survival money. The deposit hits and it’s already gone. Rent, car payment, credit cards. Every dollar was assigned two weeks before it showed up.
 
I know this level personally. My first job out of college, I was a financial advisor. Yes, the guy giving people money advice. In my early 20s I got fired. Straight up fired. I walked out of that building with no savings account and no emergency fund. Nothing.
 
Here’s what I learned. A bigger paycheck does not get you out of survival mode. If every dollar is already assigned before payday, the extra dollars get assigned too.
 
The way to stop living paycheck to paycheck starts with one move. Keep some money behind you. Start an emergency fund with whatever amount you can hold onto. The habit comes first. The amount grows later.
 
There’s no shame in being at Level 1. The only shame is staying there.
 
This is Part 1 of a 5-part series on the levels of wealth and how to build financial security. Follow so you don’t miss Level 2.
 
If you sell for a living, your income comes down to how you sell. I wrote my book, Sales Freedom, to show people a different way to close more deals and earn more without pressure tactics or discounting. Comment “FREEDOM” and I’ll send you a copy.
 

09/23/2026

Home builders: there are 5 beliefs holding your sales team back, and you're probably hearing them every week👇

Send a message to learn more

09/22/2026

Mary and I are grateful to be at Funnel Hacking Live with our good friends Peter and Liz Swain.

This year, so much of the conversation is about what AI makes possible. How we can move faster, create faster, communicate better, and build businesses differently.

And it’s especially interesting to have those conversations with Peter, someone who has spent his career staying ahead of where technology is going and is now helping entrepreneurs understand how to use AI in their businesses, while I’ve spent mine studying the human side of performance. Mindset. Beliefs. Behavior. Sales. Leadership.

I believe the businesses that win in this era will be the ones that get both right.

AI is going to change a lot about how we work and how we grow our businesses. But the people we become, the relationships we build, and what we choose to do with these tools will matter even more.

That’s one reason I wanted to be in this room.

Great conversations, great people, and a lot to think about.

Grateful to experience it with Mary, Peter, and Liz.