Jason Forrest

World's Top 5 Sales Trainer
FPG Founder | 15+ Years Helping Homebuilding & Remodeling Sales Teams Grow Revenue by 35% in 90 Days
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#1 Ranked Global Sales Trainer | FPG Founder | Helping Teams 10X Results |👇Next FREE event: SELL MORE IN 2026 MASTERCLASS

05/29/2026

Remodelers and Roofers: the first question you ask decides whether you lead the sale or spend the rest of the appointment trying to catch up.

Most salespeople open with something that feels friendly but hands all the control to the buyer.

And the moment the buyer feels uncertain, the sale stalls before it even starts.

Swipe to get the exact framework that changes that from word one. 👇

What's the first question you ask when you walk into a remodeling appointment right now? Drop it below.

05/28/2026

New home sales and remodelers: the market didn't close your last deal. You did.

And it didn't lose your last deal either.

The salespeople who win in hard markets aren't luckier or better located.

They stopped waiting for circumstances to change and started changing themselves.

That belief is worth more than any script or tool you'll ever buy.

What circumstance have you been blaming for your results that you know is actually a skill gap? Be honest below.

05/27/2026

In-Home Salespeople and Leaders: What if your job wasn't to close every buyer, but to make sure none of them leave confused?

Most salespeople are so focused on getting the 'yes' that they leave buyers stuck in ambiguity.

And ambiguity is what kills deals after the appointment, not price, not competition, not the market.

The salesperson who helps a buyer reach resolution, even if that resolution isn't you, earns something no discount ever buys.

Trust. Referrals. The callback when they're ready.

That's the Warrior standard.

Have you ever helped a buyer make a decision that wasn't with you and had it come back around? Tell me in the comments.

05/26/2026

New home sales and remodelers: your buyers aren't ghosting you because of your price.

They're ghosting you because the conversation never went deep enough to create certainty.

Small talk doesn't close $30,000 to $80,000 decisions.

In a market where everyone is telling buyers to wait, a friendly conversation is forgettable.

What's unforgettable is a salesperson who asks "how do you want to feel instead?" and actually listens to the answer.

That one question moves the conversation from features to identity.

And identity is where buying decisions actually happen.

What do you do right now when a buyer goes cold after what felt like a great appointment? Tell me in the comments.

05/25/2026

Today we honor the ones who didn't just talk about courage. They lived it at the highest cost.

05/22/2026

Purgatory is the roof. The remodel. The cleaning service. Heaven is the life on the other side of it.

Your client doesn't want a remodel. They want to walk into that kitchen and feel like their life finally caught up to who they are. That's not the service, that's the heaven on the other side of it.

The dust, the noise, the disruption... that's purgatory. Heaven is the life they step into when it's done.

Stop leading with the what. Start leading with the why they're willing to go through it.

When you sell the destination instead of the service, the sacrifice stops feeling like a sacrifice. The price stops feeling like a price. And the objections stop feeling like roadblocks, because they're already picturing the other side.

Find the heaven in what you sell, and lead from there.

05/21/2026

What if 3 or 4 out of every 10 deals you close this month cancel before they ever make it to the finish line?

That was me at 23 years old.

Outselling everyone on my team. My managers loved me.

But 38% of my deals were canceling.

Because my whole game was built on fake urgency, pressure, and fear of missing out.
It worked. Until it didn't.

So I stopped saying things like "someone else is looking at this home right now."

And I started asking things like "why is this home important to you? How is this going to change things for your family?"

I stopped selling the incentive and started selling the future outcome.

Same homes. Same market. Same price.

My cancellation rate dropped from 38% to under 10%.

The close isn't the finish line. It's the beginning. And if you're not selling the right reason, you're building on sand.

What's your current cancellation rate and what do you think is driving it? Be honest in the comments.

05/20/2026

What if the reason your buyers keep saying "I need to think about it" is because they never felt safe enough to say yes?

Safety doesn't come from a better pitch.

It comes from empathy. From making the homeowner feel understood before you ever present a solution.

Certainty doesn't come from a lower price.

It comes from authority. From knowing your product, your process, and your value so deeply that the buyer stops doubting and starts trusting.

Freedom doesn't come from pushing harder.

It comes from truth. From being the one person in the room willing to tell them what they actually need to hear.

Empathy creates safety. Authority creates certainty. Truth creates freedom.

Together, they create transformation.

That's not a sales technique. That's who you decide to be every time you walk through a homeowner's door.

Ready to sell from that place? Comment "YES" if you are ready!!

05/19/2026

What's the real difference between the roofing rep who closes 20% of appointments and the one who closes 60%?

It's not the price. It's not the product. It's not even the storm damage.

It's conviction.

The best roofing salespeople share one quality. They care more about the homeowner's roof than the homeowner does at the start of every appointment.

That's not a personality trait. It's a standard you can develop.

And it shows up in every phase of the appointment. From the moment you pull into the driveway to the moment you ask: does this feel like the right move for your home?

How do you build credibility with a homeowner in the first 60 seconds before you even mention the roof? Drop it below.

05/18/2026

What do you say in the first 60 seconds when a homeowner has already seen three other builders or remodelers this week and they're already skeptical?

Most salespeople default to the same pitch everyone else uses.

And when you sound the same as your competition, the only thing left to compete on is price.
That's a war you'll always lose.

The fix isn't a better pitch. It's a better message structure.

VETO
Vision: lead with the why, not the what.
Example: back it up with proof immediately.
Teach: show them exactly how you do it differently.
Own: make them picture life after the decision.

People don't argue with evidence. They argue with pitches.

And when they own the outcome in their mind, the decision is already made.

Which of these 4 steps is the one you skip most on appointments right now? Be honest in the comments.

05/15/2026

What if the deal you lost last week was decided in the first 2 minutes before you even opened your mouth?

In every market, every vertical, every economic condition, the top performers share exactly 3 habits the average salesperson never develops.

That preparation shows up as confidence. And homeowners feel the difference between someone who is confident because they're prepared and someone who is confident because they're faking it.

Ready to develop all 3 habits? Comment FULLPRICE to join the Full Price Closer Challenge.

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