SalesEthics, Inc.

SalesEthics, Inc. Increase sales and put customers first through our
biblically-anchored sales training, coaching, and mentorship programs.

After you’ve done your research on a business, keep that information in your hip pocket.For instance, say you know that ...
05/28/2026

After you’ve done your research on a business, keep that information in your hip pocket.

For instance, say you know that a business purchased a certain amount of a product within an industry last year.

If they mention a figure that conflicts with that information, ask: “Interesting! I’ve heard a lot of folks in your industry bought about X.”

Reframe it as a question from an interested third party: You.

Never look to “correct” the customer and never tip your hand that you explicitly dug into their business. If you use verbiage like “Actually, it says on your report last year that you bought X amount of Y product!”

Now you’re the “well, actually…” person that nobody likes -- and who is obviously just here for a sale.

If this gives you more information as to how you might be a more efficient provider, a cheaper solution, or what have you -- now you’ve got more information to go off of.

Today we remember and honor those who bravely gave all in service of the United States Armed Forces.From all of us at Sa...
05/25/2026

Today we remember and honor those who bravely gave all in service of the United States Armed Forces.
From all of us at SalesEthics: Thank you.

Doing research into an industry or region where you’re trying to get a foothold is always a good move, but keep it close...
05/20/2026

Doing research into an industry or region where you’re trying to get a foothold is always a good move, but keep it close to your chest.

As you get to talking to actual people in those sectors, ask them their thoughts about it. If they give you conflicting information, never correct them -- especially if they’ve got boots on the ground in those sectors.

Quietly take it under advisement and use it to your advantage.

When you’re first digging into your customer research, the very first bit of data you need to clarify is whether or not ...
05/18/2026

When you’re first digging into your customer research, the very first bit of data you need to clarify is whether or not they fit your criteria as a qualifying customer.

Don’t just start by plugging titles and industries into Linkedin. Know what makes a worthwhile customer to your business. Know what you can do exceedingly well to serve them.

After you know that, then start digging further.

Whenever you ask for a lead, referral, or any kind of networking connection from a customer, never even joke about possi...
05/14/2026

Whenever you ask for a lead, referral, or any kind of networking connection from a customer, never even joke about possibly connecting with a competitor.

“Haha, don’t worry! I’m not going to call up your competitor!”

No matter your relationship, your rapport with them, or the intent, it’s just a horrible look all around. And despite the friendly chuckle that they might give you, it’ll send up red flags in your customer’s mind that they will remember.

Never joke about competitors.

Sure, you can blast out 1,000 emails on that lead spreadsheet you purchased.Or you could take the same time you’d spend ...
05/12/2026

Sure, you can blast out 1,000 emails on that lead spreadsheet you purchased.

Or you could take the same time you’d spend into fostering more follow-ups and deeper connections with the contacts you’ve made networking.

It’ll absolutely take you longer to do the latter.

But would you rather send out 1000 spam emails that no one answers or would you rather have made 3 face-to-face visits with actual people that can open the doors to real opportunities?

There can be room for both, but the smart money’s always on investing in people.

(Call your mother.) From all of us at SalesEthics, have a happy mother’s day!(Seriously. Call your mom.)
05/10/2026

(Call your mother.)

From all of us at SalesEthics, have a happy mother’s day!

(Seriously. Call your mom.)

Even if someone says they can’t do business with you right now, they can still be a great referral source.“Hey, no probl...
05/06/2026

Even if someone says they can’t do business with you right now, they can still be a great referral source.

“Hey, no problem at all! But I gotta say: There’s so much you know about X. Who else do you think I could learn from about X?”

(Again *never* even joke about potentially going to one of their competitors.)

And they might very well be the connector to another person who you can add to your network, and the next person to whom you can connect others.

Keep being the connector and opportunities will follow.

Meet someone interesting at a networking event? Follow up and keep the relationship afloat and growing.Just a quick coff...
05/04/2026

Meet someone interesting at a networking event? Follow up and keep the relationship afloat and growing.

Just a quick coffee once a month can keep you connected. Catch up on the latest stuff affecting them, you, your customers, your industry -- anything relevant to your guys’ focus and interests.

Opportunities arise from those relationships -- connections to other people, other businesses, and it’s just good social connection.

It shows you’re genuine. It shows you’re not just there to make a sale. It shows you’re interested in them, which is all the more rare these days.

When you’re talking with people at a local or industry networking event, keep the focus on the other people you’re talki...
04/30/2026

When you’re talking with people at a local or industry networking event, keep the focus on the other people you’re talking to.

You might get caught up in a conversation where they’re asking you a lot of questions and you find yourself doing a lot more of the talking.

When you’ve got an opening in the back-and-forth, say something along the lines of “But, hey, I’ve talked too much about myself here…” and then focus the conversation back on them.

Be polite, give-and-take in the convo -- all of that for sure. But they’re your focus. Not you.

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