01/16/2026
Lots of posts about is "PR Dead?" Answer is no, full stop!!! If I have said it once, I have said it a million times. PR pros have been doing this virtually forever. Always have, always will. Only difference is that the tools evolve.
o PR professionals are activists seeking to engage, enlighten, and energize an organization’s many stakeholders.
o PR professionals advocate not just for their organizations but also for their organization’s constituents and stakeholders, which adds the important role of presenting the stakeholders interests and views to management.
o PR practitioners serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization.
o PR practitioners help an organization build mutual trust by encouraging transparency and integrity throughout the organization.
o PR practitioners are counselors who actively advise and guide organizations in honestly communicating and behaving in the best interests of society and constituents such as customers, employees, shareholders, and the communities in which they operate.
o PR professionals are enablers and connectors, helping organizations stay grounded, stay human, and stay sensitive to the needs and desires of their communities. In essence, the role of today’s public relations practitioner is akin to being the conscience of the organization, being ever vigilant to ensuring that the organization is “doing the right thing.”
So let's stop the nonsense and get back to work!!!
