02/18/2026
Quick thought from a networking event I was at today.
Everybody seems to have gotten the same notification .... "๐๐ผ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ฒ ๐ฎ๐ป ๐๐ ๐ฝ๐ต๐ผ๐๐ผ ๐ผ๐ณ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ." I keep seeing them. Plumber with He-Man arms holding a pair of channel locks. Spotless uniform. Perfect smile. Truck gleaming in the background.
It gets my attention for a second. Then I keep scrolling.
๐๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐๐ต๐ฎ๐'๐ ๐๐ต๐ฒ ๐ด๐ผ๐ฎ๐น? ๐ฉ๐ถ๐ฟ๐ฎ๐น? ๐ข๐ฟ ๐ฐ๐ฎ๐น๐น๐?
I don't care about going viral. I care about getting calls. And people call people they trust. And trust comes from knowing who's on the other end of the line.
When I see a ๐ฟ๐ฒ๐ฎ๐น ๐ฝ๐ต๐ผ๐๐ผ ๐ผ๐ณ ๐๐ผ๐, dirty boots, real smile, mid-job, I know exactly who I'm calling. I know you're local. I know you do the work. I know you're real.
I tested AI photos. Early 2025. Some likes. Zero calls.
Today two people walked up to me at an event and said they've been following my posts.
That means.... they know what I do. That's what real photos do.
The world is going AI. Go the other direction. Post the real stuff.
P.S. Shoutout to Business & Bagels by Bellamore in Greer, SC. Great event. If you're a local business owner looking to network, go check it out!