06/17/2026
📊 Tourism research should reveal more than numbers.
Data matters, but the most valuable insights often come from the themes that consistently emerge across surveys, focus groups, interviews, and stakeholder engagement. When the same ideas surface again and again, are you connecting the dots? 🔍
💡 Greg shares his thoughts on finding the story behind the data in "Looking Beyond the Numbers."
https://chandlerthinks.com/blog/looking-beyond-the-numbers/