10/02/2026
maddjett turns 13 today. Named after my sons. Built on a prayer and an Oprah tour.
13 things I’ve learned in 13 years:
1. Not every client is your client. The sooner you learn that, the less heartbreak you carry.
2. Say no faster. Every slow no is a fast yes to something that’s draining you.
3. Your team is everything. I mean that literally. You are only as good as the people who show up with you.
4. Trust your gut even when the math doesn’t work. Your body knows before your brain does.
5. You can’t build for everyone. Build for the right ones and let the rest find their fit somewhere else.
6. Rest actually matters. I fought this for a decade. The decade won.
7. Grit without boundaries is just burnout. And burnout doesn’t look like quitting. It looks like staying and slowly losing yourself.
8. Therapy is a business strategy. I’m not being cute. It’s the highest-ROI investment I’ve made.
9. Nobody is coming to save your business. That’s the bad news and the good news.
10. Excellence is a habit, not an event. The standard you hold on a Tuesday afternoon is the one that actually counts.
11. The hardest thing you’ll do is let go of something you built. Especially when it’s still working. But the other side is worth it.
12. You don’t need permission to reinvent yourself. Not from your industry, not from your clients, not from the version of you that got you here.
13. The work you’re most proud of always scared you first.
Here’s to 13 more. 🥂
