05/27/2026
GPM Brands is pleased to announce the appointment of Mark Raisanen and John Hoien to its growing Sauna Division.
With more than 30 years of sauna industry leadership experience each, Mark and John bring deep expertise in dealer programs, strategic growth, and product excellence.
“We are excited to welcome Mark and John to our executive team,” said James McClure, Executive Vice President of GPM Brands. “Their experience, leadership, and strategic vision will be instrumental as we continue to expand our market presence and pursue new growth opportunities.”
Mark added, “John and I are joining GPM Brands at a time of significant momentum. We look forward to working alongside the talented GPM team to build the sauna division with a strong focus on innovation, quality, and growth.”
Please join us in welcoming Mark and John to the GPM Brands team.
Welcome, Mark & John!