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Business Alchemy with Beth and Jonathan Mast, 1019 E. Main Street, Fremont, MI (2026)

Name: Business Alchemy with Beth and Jonathan Mast
Address: 1019 E. Main Street, Fremont, MI, 49412, US

08/26/2025

The Core Principles of a Sustainable Small Business: Business Alchemy Podcast Ep #14

McDonald’s doesn’t make the best burger. 🍔
They make the most money from burgers—because the process is predictable.

That’s the theme of Business Alchemy Ep. 14 with Jonathan & Beth Mast: sustainable businesses are built on clarity + systems, not heroics.

9 principles we unpack in this episode:

🧠 Know thyself: Are you a visionary or an integrator? Align roles to strengths.

🎯 Clarity → confidence: Define goals, audience, and offers (EOS helps).

👥 Serve the right people: Identify your ideal client; grade A–D and release the D’s kindly.

⚙️ Process over panic: SOPs beat “winging it.” Predictable > perfect.

✂️ Simplify to amplify: Trim steps, then automate.

🧭 Customers are your compass: Ask, “What can we do to earn your business/referral?”

📅 Consistency builds credibility: In marketing and delivery. Aim for daily value posts; keep promos ≤10%.

🌱 Grow with intention: Strategy days + documented systems before scaling.

🤖 AI is your ally: Start with one task/day. 5 people × 30–60 min saved = 2.5–5 hrs capacity daily.

From our 90-day THRIVE mastermind (100+ owners), the #1 shift was mindset: “I didn’t realize I needed to be a leader.” 🧩 If that resonates, this episode will help.

👉 Check out the comments to watch Ep. 14: “The Core Principles of a Sustainable Small Business.” ▶️

Question: Which principle will move the needle for you this week?

08/18/2025

Collaboration and Partnership Alchemy Leveraging External Resources: Business Alchemy Podcast Ep #13

🚀 Tired of Cold Calling Your Way to Growth?

What if I told you there's a better way to scale your business without endless cold calls, expensive ads, or pushy sales tactics.

In this episode of Business Alchemy, Jonathan and Beth Mast reveal the partnership strategies that generated significant annual revenue! 💰

You'll discover:
✅ How to identify perfect partners who already serve YOUR ideal clients
✅ The commission structure that keeps referrals flowing (with specific requirements that prevent freeloaders)
✅ Why paying partners actually INCREASES your profits
✅ The "donut drop" technique that gets C-level executives to meet with you
✅ How to avoid the dangerous trap of putting all your eggs in one partnership basket

Real talk: They share the exact blueprint they used to turn IT companies into their biggest referral source, plus the communities that transformed their business (and continue paying dividends years later).

Stop grinding alone. Start leveraging partnerships that work!

Click the link in the comments to watch Episode #13 and learn how to build a referral machine that sells FOR you.

05/14/2025

Closing the Chapter: Key Insights from Selling An Agency: Business Alchemy Podcast Ep #12

💥 “I didn’t plan to sell the business... but I couldn’t ignore this one thing.”

After 13 years of building something from scratch...

📉 Sales were dropping.
🤝 I started looking for a partner.
💡 And then—unexpectedly—a buyer showed up.

What followed was a year of soul-searching, spreadsheets, and some ugly crying (yep, it happened on Zoom with the team).

Selling your business isn’t the fairytale exit people imagine.
There’s:

The grief nobody talks about 😢

The legal fine print nobody warns you about 📑

And the profit-to-value math that slaps harder than reality TV 📉

🎙️ In this raw, unfiltered conversation, I sat down with my husband (and former business partner) to share:

Why I really sold the agency

What I wish I knew before the sale

The emotional rollercoaster no spreadsheet can prepare you for

And the ONE metric that killed my valuation (and might kill yours too)

Thinking about selling someday? Or just want the inside scoop from someone who's actually done it?
You need to hear this.

Click in the comments to watch the podcast!

04/13/2025

Legacy Building - Redefining Success Beyond Revenue: Business Alchemy Podcast Ep #11

🚨 We spent 15 years chasing a dream that didn’t even belong to us.

Legacy. Revenue. Scale. Exit.

That was the goal. The empire-building mindset.
We were told if we just built something “big enough” it would buy us freedom.

But it didn’t. Not really.
And here’s the truth no one says out loud:

👉 Freedom isn’t found in revenue. It’s found in intention.
👉 Legacy isn’t built on exit multiples. It’s built on alignment.

In our latest episode of the Business Alchemy Podcast, Beth and I get real about:

🎙️ The pressure of building a business that can “run without you”
🎙️ Why chasing a 9-figure exit can become a 9-figure weight
🎙️ How shifting to a personal brand/lifestyle business gave us more joy, freedom, and fulfillment than we ever expected
🎙️ What it really means to design your business around your values

Whether you’re just starting out, scaling fast, or re-evaluating what success means in your 40s/50s, this conversation is a MUST.

🔥 If you’ve ever thought “there has to be more than this”… there is.

🎧 Click on the comments to watch the full episode!

04/08/2025

Pivoting With Purpose - Adapting Your Business Strategy: Business Alchemy Podcast Ep #10

🔥 "We were literally bleeding money every day the doors were open…" 🔥

That’s not a metaphor. That was our real life.

In this episode of the Business Alchemy Podcast, Beth and Jonathan take you behind the scenes of their most painful pivot—from an eBay-based used car dealership that crashed and burned (yes, bankruptcy-level crash) to building and selling a 7-figure agency… and starting all over again.

Here’s the deal:
Entrepreneurship is messy.
You will pivot.
You must pivot.
But how you do it? That’s what determines whether you survive—or scale.

🎯 We cover:

The business that “shall not be named” 🧨

How debt, ego, and poor assumptions nearly ruined everything

The three hard rules we made after hitting rock bottom

How we built recurring revenue, ditched offices, and scaled with a lean team

And why AI finally let me turn my ADD into a superpower

💥 This isn’t just another success story.
It’s a real conversation about what it takes to pivot with purpose—and what happens when you don’t.

👇 If you’ve ever been in the messy middle or staring down a tough decision, this episode is for you. Click in the comments for the link to watch!

03/31/2025

Leadership - Empowering and Motivating Teams: Business Alchemy Podcast Ep #9
🚨 We almost broke our business trying to be “cool bosses.” 😳

Years ago, we sat at a restaurant wondering why our team wasn't performing.

We weren’t micromanaging (because ew 🤢), but we weren’t leading either.
We thought: “We hired adults. Give them a goal. Let them run.”
Sounds good, right?

But our hands-off approach made our team feel like they were drifting at sea… no wind, no sail, no captain.

That dinner changed everything.

From laissez-faire chaos to: ✅ Daily check-ins
✅ Transparent goals
✅ Real leadership with emotional boundaries
✅ And yep… monthly staff lunches that became the highlight of their month 🤷‍♂️

We went from:
❌ Avoiding micromanagement
❌ Dodging drama
❌ Thinking “they’ll figure it out”

To:
✅ Leading with consistency
✅ Being available (even when it felt inefficient)
✅ Repeating the same things 13+ times because that’s what great leaders do

🔥 If you’ve ever struggled with how to lead without being a dictator…
Or felt like “I don’t need to care about your weekend — we’re at work”…
This episode will hit home.

We go deep on: 🧠 The mindset shifts we had to make
🛠️ Tactical changes that worked
💔 The weight of leadership (and why we couldn’t always pay ourselves)
💬 Why emotional distance is a gift, not a flaw

P.S. You’ll laugh. You’ll cringe. You might cry. But you’ll leave with a better plan for leading your team without losing yourself.

Click in the comments to 🎙️ listen to the full episode!

03/24/2025

Scaling with Sanity: Growing Your Business Efficiently: Business Alchemy Podcast Ep #8

🔥 NEW EPISODE ALERT: “Scaling Without Losing Your Mind (or Marriage)” 🔥
👇 If you’ve ever tried to build a business AND keep your sanity, this is for you 👇

We made a vow to never go into debt.
No loans. No credit cards. Not even a line of credit.

Sounds crazy, right?

But it might be the #1 reason we’re still standing.

💥 There were months we didn’t pay ourselves.
💥 We worked from a freezing basement with $0 left at the end of the day.
💥 We reinvested every. single. dollar. into our team and systems.

Most people scale fast.
We scaled smart.
Sustainably.
Together.

🎯 IN THIS EPISODE of the Business Alchemy Podcast:
We reveal the exact steps we took to scale multiple businesses while…

✔️ Never taking on debt
✔️ Building an emergency fund before it was cool
✔️ Growing a loyal team without losing our minds
✔️ Using loyalty programs and automation to fuel retention
✔️ Keeping our marriage strong through all of it

🧠 You’ll hear about:

✅ What to do when you can’t afford to hire full-time staff
✅ How to STOP bleeding clients with 1 key role (that we waited way too long to hire)
✅ The 48-Hour Rule that saved us from impulse business decisions
✅ Why firing clients might actually SAVE your business
✅ The one boring system that transformed our onboarding

This is a must-watch if you’re building your dream — especially with a partner or spouse.

✨ Transparent. Honest. REAL.
We talk cash flow. Tax traps. Client nightmares. And the lessons we learned the hard way.

🎧 LISTEN NOW → See comments below...

03/24/2025

The Impact of AI In Business Today: Business Alchemy Podcast Ep #7

🚨 THINK AI IS TAKING OVER THE WORLD? THINK AGAIN. 🚨

"ChatGPT is like your new brilliant-but-blunt assistant—it doesn't know feelings, but it sure knows facts... sometimes." 😂

Most people are terrified of AI because they think it's some sci-fi villain ready to terminate their business.

But here's the truth 👉 AI is NOT here to replace you.

It's here to save you time, boost your team’s performance, and even write that email you’ve been procrastinating for 3 days.

🎙️ On the latest episode of Business Alchemy, Beth Mast sits down with Jonathan Mast to break down:

🧠 What AI really is (no, it’s not sentient... yet)
💥 Simple ways entrepreneurs can use ChatGPT TODAY to grow their business
🛠️ Tools, tips, and a few hilarious fails from real-life usage
🚫 Why blindly trusting AI can cost you—and how to avoid the biggest mistake people make

Whether you're just dipping your toes into the AI pool 🏊‍♂️ or already deep in chatbot convos, this episode is for YOU.

⚡️ Practical.
⚡️ Honest.
⚡️ Packed with tips you can use RIGHT NOW.

💬 Wanna know how Jonathan uses AI to build a full course in under 2 hours?

📲 Go to the Comments and HIT PLAY & LEARN THE SECRETS

02/10/2025

Navigating Financial Ups and Downs Part 2: Business Alchemy Podcast Ep #6

How We Built a Thriving Business—WITHOUT Borrowing a Dime!

We were drowning. Credit card bills, business loans, sleepless nights. The weight of financial stress was crushing our marriage, our health, and our dreams.

Then we found a way out. **No more debt. No more reckless spending. No more financial slavery.**

✅ We stopped eating out (hello, $60 lunches? No thanks).
✅ We ditched car payments and bought used—**for cash**.
✅ We downsized our home so we could live on ONE income.
✅ We built our business while keeping our day jobs—no risky leaps, no financial ruin.

Now? We have **zero consumer debt**, full control of our finances, and the freedom to run a business on OUR terms.

Want to know the real secret to financial freedom? **It’s not about making more money—it’s about keeping more of it.**

See comments for the podcast link!

02/06/2025

Navigating Financial Ups and Downs Part 1: Business Alchemy Podcast EP #5

ENTREPRENEURS, LISTEN UP!

One day, your business is thriving. Cash is flowing, life is good. The next, you're staring at payroll wondering how you're going to cover it.

We’ve been there. Every business owner has.

When we started, we made 3 big financial promises:
❌ No debt
❌ No employees
❌ No office space

Fast forward—two of those rules went out the window. But one stayed firm:
💰 NO DEBT. EVER. 💰

Why? Because debt is a TRAP.
It gives you a false sense of security… until it turns into a nightmare.
We've seen businesses crumble under the weight of loans, high-interest credit cards, and financial mismanagement.

Instead, we grew slow but STRONG.
We paid our employees before ourselves.
We built cash reserves.
We made smarter, strategic moves instead of chasing risky opportunities.

And you know what?
That decision saved us.
When economic downturns hit, when business was slow, when unexpected costs popped up—WE WERE READY.

If you're an entrepreneur or thinking of starting a business, hear this:

GROWTH WITHOUT DEBT = TRUE FREEDOM.

Want to know how we did it? We’re sharing the raw, real details (including our mistakes!) in the latest episode of the Business Alchemy Podcast.

See Comments for the Podcast Link

09/15/2024

Overthinking is the death of all good things. If you look hard enough, you can find something wrong, something negative, or some possible outcome that MIGHT happen to ruin the moment, an idea, or a relationship.

Philippians 4: 8-9b

Business Alchemy with Beth and Jonathan Mast

08/26/2025

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05/14/2025

04/13/2025

04/08/2025

03/31/2025

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03/24/2025

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09/15/2024

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