05/12/2026
Tourism is not a hobby.
And that’s one of the biggest reasons most tourism strategies fail.
Too many communities treat tourism like:
events
brochures
social media posts
or business directories
But real destination development is economic competition.
Communities are competing for:
visitor spending
overnight stays
restaurant traffic
retail sales
and ultimately tax revenue
This affects local businesses, jobs, downtown activity, and even pressure on residents’ taxes.
I wrote a breakdown of why so many tourism efforts struggle—and what successful destination development actually requires.
👉 www.scottturnmeyer.com/blog/why-most-tourism-strategies-fail