MSP Expert

MSP Expert Overcome MSP business challenges & hyper-accelerate MRR growth and profitability.

Our proven MSP Expert™ business transformation framework delivers results that dramatically accelerate your attainment of profitable, growing monthly recurring revenues.

08/05/2026

Member satisfaction with partner programs is slipping — and it's tempting to blame AI. The data says: not so fast. 📊

Rich and Erick dig into Sophos Fusion, the new AI-native security "defense system," and what it says about what "platform" even means in security today — plus three things every MSP can do to make sure the business improves every quarter.

Then they're joined by Yaron Baitch of IgnitHQ for a conversation about building a truly AI-native MSP tool stack in the age of AI.

🎧 Listen or watch now!

🎙️ Special bonus episode of MSP Chat — sponsored by Kaseya!Rich and Erick dig into AI's role in declining satisfaction w...
08/04/2026

🎙️ Special bonus episode of MSP Chat — sponsored by Kaseya!

Rich and Erick dig into AI's role in declining satisfaction with partner programs (spoiler: it's smaller than you'd think), plus three ways to make sure YOU talk to your clients about AI before someone else does.

Then they're joined by Paul Burke, Kaseya's VP of Engineering behind the company's AI-powered Digital Workforce, for a deeply informed conversation about AI, deterministic reasoning, and the "integration tax" many MSPs are paying today - and shouldn't be.

🎧 Listen or watch now!

🎙️ New MSP Chat — Episode 133!Rich and Erick dig into Sophos Fusion, the new AI-native security "defense system," and wh...
08/04/2026

🎙️ New MSP Chat — Episode 133!

Rich and Erick dig into Sophos Fusion, the new AI-native security "defense system," and what it says about what "platform" even means in security today — plus three things every MSP can do to make sure the business improves every quarter.

Then they're joined by Yaron Baitch of IgnitHQ for a conversation about building a truly AI-native MSP tool stack in the age of AI.

🎧 Listen or watch now!

08/03/2026

🎦 YouTube: https://bit.ly/4wtBjis
🍎 Apple: https://apple.co/4pOf84d
🎧 Spotify: https://bit.ly/45F9bNr

🎙️ New MSP Chat — Episode 133!

Rich and Erick dig into Sophos Fusion, the new AI-native security "defense system," and what it says about what "platform" even means in security today — plus three things every MSP can do to make sure the business improves every quarter.

Then they're joined by Yaron Baitch of IgnitHQ for a conversation about building a truly AI-native MSP tool stack in the age of AI.

🎧 Listen or watch now!

🎦 YouTube: https://bit.ly/4wtBjis🍎 Apple: https://apple.co/4pOf84d🎧 Spotify: https://bit.ly/45F9bNrSophos just launched ...
07/31/2026

🎦 YouTube: https://bit.ly/4wtBjis
🍎 Apple: https://apple.co/4pOf84d
🎧 Spotify: https://bit.ly/45F9bNr

Sophos just launched a new security offering — and pointedly refused to call it a platform. 🔐

On the latest MSP Chat episode, Rich and Erick dig into Sophos Fusion and what it signals about the meaning of "platform" in the security market today.

Then they're joined by Yaron Baitch, founder and CEO of IgnitHQ, for a sharp conversation about building an AI-native MSP suite in the age of AI.

Yaron cuts to the core of the whole industry: most MSP platforms were assembled through acquisition — separate systems stitched together with middleware, data living in silos

🎧 Listen or watch now!

https://bit.ly/3Tirp4D🎙️ MSP Chat is recording LIVE from Podcast Row at ChannelCon 2026!Join my MSP Chat podcast co-host...
07/31/2026

https://bit.ly/3Tirp4D
🎙️ MSP Chat is recording LIVE from Podcast Row at ChannelCon 2026!

Join my MSP Chat podcast co-host Rich Freeman and me at the Marriott Marquis San Diego, August 3–5, as we capture the conversations, insights, and stories shaping the IT channel — straight from the show floor at GTIA's ChannelCon.

Vendors, MSPs, distributors, and channel leaders: come find us in Booth 7 on Podcast
Row.

This is where the channel's best conversations happen — and we'll be leading them.

See you in San Diego. 🎧

We're excited to join MSP Unplugged at their upcoming event!If you're an MSP owner looking for community and to connec...
07/30/2026

We're excited to join MSP Unplugged at their upcoming event!

If you're an MSP owner looking for community and to connect with leaders in the industry, this is an event you won't want to miss. Some highlights we're expecting this year include:

✅ Lead generation strategies
✅ Sales techniques for MSPs
✅ Financial literacy and business growth
✅ Vendor connections
✅ Meaningful networking with fellow MSPs

Join us in Chicago this September and walk away with strategies you can put into action right away.

🎟️ Register: https://techconunplugged.com
Use promo code mspmastered and save $50!

Thinking about launching a managed services practice?On MSP Chat Ep. 132, Erick and Rich are joined by Juan Fernandez of...
07/30/2026

Thinking about launching a managed services practice?

On MSP Chat Ep. 132, Erick and Rich are joined by Juan Fernandez of MSP as a Service on how newcomers can stand up an MSP practice — fast. Plus the ConnectWise AI automation data and that wild $1.5T AWS billing shock. 🎧

🎦 YouTube: https://bit.ly/4x6hrSB
🍎 Apple: https://apple.co/4pFRTZY
🎧 Spotify: https://bit.ly/4fRr7u9

07/29/2026

Is AI automation actually paying off for MSPs?

On MSP Chat Ep. 132, Erick & Rich dig into new ConnectWise Service Leadership data showing early adopters are seeing real productivity and profitability gains — plus how to be smarter about when to say yes to clients, and when to say no. 🎧

🎦 YouTube: https://bit.ly/4x6hrSB
🍎 Apple: https://apple.co/4pFRTZY
🎧 Spotify: https://bit.ly/4fRr7u9

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