VetSpark Business Consulting

09/15/2024

I have been listening to this audiobook over and over again, and I wanted to share it with you all here because I feel that the essays cover a large variety of questions that we ask ourselves as leaders and as human beings.. the author also wrote the best seller “The Mountain is You" which is a fantastic listen as well, probably my favorite book so far this year. 
if you already have a Spotify premium account, these titles are included in your membership.
anyway, I found the material impactful and hope that you do too!
- Christie

Audiobook · Brianna Wiest · Author(s): Brianna Wiest Narrator(s): Abby Craden Over the past few years, Brianna Wiest has gained renown for her deeply moving, philosophical writing. This new compilation of her published work features pieces on why you should pursue purpose over passion, embrace neg...

08/14/2023

They do! 🤩

08/07/2023

So thankful to Brandon Brashears for hosting us on the Veterinary Marketing Podcast VMP 253: Is Your Practice Missing Out With Euthanasia? We are so excited to share this information! This helpful information is applicable to general veterinary practices as well as EOL end of live vet practices

In this podcast episode, Brandon Breshears interviews two passionate veterinarians, Dr. Deborah Rotman and Dr. Christie Cornelius, who are dedicated to improving end-of-life care for pets. They discuss their project, Vet Spark, which offers consulting services to help veterinary practices enhance th...

07/08/2023

I really thought I had this...

07/03/2023

Applying the marketing imperatives to a veterinary end of life service involves understanding the unique needs and preferences of pet owners during the end-of-life journey of their beloved pets. Here's how you can apply each imperative:

1. Understand customer needs and wants: Conduct market research to understand the emotional and practical needs of pet owners during the hospice phase. This may include understanding their concerns, desired level of support, and preferences for end-of-life care.

2. Create customer value: Develop services that provide comfort, pain management, and emotional support for pets and their owners during this difficult time. Offer personalized care plans and compassionate staff who are trained in end-of-life care.

3. Build and manage strong brands: Create a strong brand identity that emphasizes compassion, empathy, and specialized expertise in pet hospice care. Develop a brand name, logo, and messaging that conveys trust, professionalism, and understanding.

4. Develop effective marketing strategies: Identify target markets such as pet owners who prioritize their pets' quality of life and end-of-life care. Segment customers based on factors like pet type, age, and specific end-of-life needs. Position your pet hospice business as a trustworthy and reliable option for compassionate care.

5. Build strong customer relationships: Establish trust and empathy by providing transparent and honest communication with pet owners. Offer support services like grief counseling and resources for coping with pet loss. Engage with pet owners through newsletters, social media, and in-person events to build lasting relationships.

6. Embrace technology and innovation: Leverage technology to enhance the customer experience. Utilize online platforms for appointment scheduling, telemedicine consultations, and educational resources. Stay updated on industry trends and incorporate innovative approaches to end-of-life care, such as alternative therapies or advanced pain management techniques.

Remember to adapt these imperatives to the specific needs of your pet hospice business and continually assess and refine your marketing strategies based on feedback from customers and changes in the market.

06/27/2023

www.vetsparkconsulting.com/blog/value-conversations-in-vet-med
Creating pricing strategies based on value conversations with clients to drive revenue and profit 👍

A value conversation in business is a discussion between a company and a customer or cleint that focuses on the value or benefits that the company’s products or services provide. This conversation aims to educate the customer on how the product or service can solve their problems, meet their ne

06/25/2023

Just a few words of why......A giant ship's engine broke down and no one could repair it, so they hired a Mechanical Engineer with over 30 years of experience.

He inspected the engine very carefully, from top to bottom. After seeing everything, the engineer unloaded his bag and pulled out a small hammer.

He knocked something gently. Soon, the engine came to life again. The engine has been fixed!

A week later the engineer mentioned to the ship owner that the total cost of repairing the giant ship was $20,000.

"What?!" said the owner.

"You did almost nothing. Give us a detailed bill."

The answer is simple:

Tap with a hammer: $2

Know where to knock and how much to knock: $19,998

The importance of appreciating one's expertise and experience...because those are the results of struggles, experiments and even tears.

If I do a job in 30 minutes it's because I spent 20 years learning how to do that in 30 minutes. You owe me for the years, not the minutes.

Credits Goes to the respective Author ~✍️

06/18/2023

https://www.vetsparkconsulting.com/

From Clever to SMARTStrategic Veterinary Business Guidance Achieve more by doing less!Smart businesses utilize customer value to support decision-making as part of their strategic process. The mentorship VetSpark provides helps new and mature veterinary business owners focus on what matters most in....