Frances Eugenia Design

10/18/2026

A little throwback to my New York styling days. Apparently, I had strong opinions about individuality, personal style, and the importance of a good manicure.

Still stand by every word.

10/09/2026

Doomscrolling and suddenly…👀

Spotted our packaging for Jox Sox out in the wild this morning. Seeing something you designed turn up in somebody else’s hands never gets old.

A welcome interruption to the doom.

10/05/2026

I’ve been working on a children’s music project called **Bumble & Boom**.

It’s music about real-life things I think we should be talking to kids about much earlier—body safety, boundaries, kindness, courage, self-worth, feelings, respect for themselves and respect for other people.

As a parent, I’ve learned that sometimes you can explain something ten different ways, but put it in a song and suddenly they know every word.

Some of these conversations are hard to have. Songs give kids language they can remember.

So that’s what I’ve been making.

**Big songs for real life.**

There are a few songs up already, and more coming. If you have little people in your life, go check us out on YouTube at ****.

And if you know a parent, teacher, grandparent, auntie, uncle—or anyone else who might use this stuff with a kid—send it their way.

09/29/2026

In honor of Fashion Week, a throwback to my last year in NYC: a show I styled for Last Word, the collaboration between Gerrold Vincent and Renee Massomian, presented at Susanne Bartsch’s Fashion Week On Top party at Le Bain, with guest model Amanda Lepore and host Acid Betty.

September 2013.

09/18/2026

I thought I was writing about advertising getting meaner.

Then I actually watched the Good Good/Callaway ad.

And, annoyingly, it’s a good idea.

The driver possesses the golfer. It’s basically a tiny horror movie about obsession. Once I understood that, the whole controversy became much more interesting to me, because the problem wasn’t the idea. The problem was that the aggression was easier to understand than the concept.

That changed the piece completely.

This became a cautionary tale about what happens when creative ambition outruns nuance.

I want brands to take risks. I want strange work. Dark work. Work ambitious enough to make you think, son of a bitch, they actually pulled it off.

But there is a very small distance between brilliant, bravo and yikes, and sometimes that distance is ex*****on.

New on Frances Eugenia Design:
Is Advertising in Its Mean Girl Era? Not Quite.

https://www.franceseugenia.com/notes/2026/9/17/advertising-mean-girl-era-good-good-callaway

What’s an ad that took a real creative risk and actually pulled it off?

09/14/2026

There is a particular kind of comfort in reporting activity because activity is easy to prove.

We sent twelve emails. We posted 27 times. We reached 80,000 people. We had a 42 percent open rate.

Great.

What happened?

That is what Clean List 2026 // 03 is about: deciding what the email was actually supposed to do, then measuring that instead of getting hypnotized by the dashboard.

What Are You Actually Measuring?

https://franceseugenia.substack.com/p/what-are-you-actually-measuring?r=1yzsdr&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

09/09/2026

One of the things that bothers me about the word inactive in email marketing is how definitive it sounds.

A person misses a few emails, and suddenly, we act like we know they’re gone.

Usually, we don’t.

Clean List 2026 // 02 looks at what “inactive” actually means before you start archiving people.

Inactive Is Not the Same as Gone.

Before you start archiving people, make sure you know what “inactive” actually means.

09/04/2026

The holiday season starts earlier than most organizations think, and by November everybody is asking for the same thing: ATTENTION.

Your Audience Is Tired is the first piece in Clean List 2026. It is about planning earlier, sending with more intention, and not confusing “people are overwhelmed” with “we should stop trying.”

You still have to show up.

Read Studio Dispatch at franceseugenia.substack.com.

09/03/2026

AI is complicated. This is not.

Child sexual abuse material is evidence of abuse. Calling it data does not change what it is.

If there is one place where the answer should simply be no, it is the exploitation of children.

AI is powerful, but some lines should be absolute. Frances Eugenia Collazo examines AI, child sexual abuse material, training data, and responsibility.