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Diaz Communications Wine Marketing | Public Relations | Internet Marketing | Web Design At Diaz Communications, we believe it’s all about relationships.

We value and respect the relationships we have fostered with our clients, the media, and wine trade. It’s these relationships, along with creative, powerful ideas, that yield success for our clients. Our philosophy is to offer integrated services, where publicity gained is converted to marketing materials, and ultimately sales generation.

Public Relations: You’ve Either Got It Or You Don’tGood PR Makes Things HappenI remember that one day I overheard a grou...
07/03/2026

Public Relations: You’ve Either Got It Or You Don’t

Good PR Makes Things Happen

I remember that one day I overheard a group of girls saying, “Jo (Ann’s) the nice one.” That’s how I got labeled early on. You’ve either got it, or you don’t. And, if you don’t, for pity sake, find someone who can help you to smooth out your sharp edges. This week, I came across someone so sharp it shook me to my roots, when the person said, “I’m here to tell you about me, not here to have you tell me about you.” Or some such thing…

I wanted to stop the interview, because I’m a firm believer of a back and forth to know who someone is, which allows me to better understand the person I’ll be writing about. To that retort, I asked one question, then excused myself as having all I needed.

I had to make a new plan that would work for everyone, including myself.

We have a renewed passion for Petite Sirah I Love You. A bit of a segue happened on the way to giving away 450 Automated...
02/24/2026

We have a renewed passion for Petite Sirah I Love You. A bit of a segue happened on the way to giving away 450 Automated External Defibrillators. It took much longer than imagined and I'm now personally thrilled, as it's finalized. All AEDs have homes.

Today I came up something for the PSILY members, to use in their own marketing. I like reducing things to a really easy form. It reminds me of teaching anatomy and physiology oh-so-many-years ago.

Right now I'm listening to my partner Jose Diaz, in Diaz Communications. Since 2002, when I (Jo) started Diaz Communicat...
12/19/2025

Right now I'm listening to my partner Jose Diaz, in Diaz Communications. Since 2002, when I (Jo) started Diaz Communications, after my gig at Mondavi W**ery and then Ironstone Vineyards. Jose joined me a few years later and we've had over 70 clients in these 23 years.

I never dreamed we'd get to know so many people in w**e, at this PR/marketing capacity. And there's a whole lot more that we know not as clients, but as connections.

My Point: while my bailiwick is relationships; Jose's strength is engineering, and this segues into the internet.

He was at Bowdoin College, in the early 1970s, where their computer was one ENTIRE room. Now it seems to be a pin prick, with Dick Tracey watches. He's seen it all; not just on the front end, but in the background on the technical side.

Yes, he builds sites, too; however, he also teaches clients to help themselves at whatever capacity they're capable. And, this is with their own sites. Still, he spends hour on the phone with other IT people, helping where it gets into needing site help.

Clients come to me for w**e PR, but I can only take them so far. Jose takes them to the heart of it. He combines the marketing, while teaching others to go behind the curtain through education, creation, and problem solving.

It's been a great ride, starting with Foppiano Vineyards, which led to Petite Sirah I Love You, the initiation of Association of African American Vintners ~ and having Mac McDonald as its founder. And then, everything else has happened in between and over time.

Still, you can think of it as Jose building the home, while I've filled it with doodads and fooferettes.

Have great holidays, as we continue to serve the business of w**e, well into 2026.

Address

23126 Vineyard Road
Geyserville, CA
95441

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17072390176

Website

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