Patty K. - Social Storm Media

03/15/2026

Most Shopify stores are just expensive hobbies. 😬

I’ve spent the last few months looking under the hood of dozens of e-commerce brands, and the pattern is always the same:
✔️ Great products.
✔️ High traffic.
❌ Zero profit margin left after ad spend.

The 2 questions I regularly get asked are:
"How do I actually make sales from Meta ads?"
"How do you scale without the math breaking?"

On March 19th, I’m pulling back the curtain on the exact framework I use to help brands build visibility and get 3-4x ROAS with their paid ads.

No fluff. No vague advice. Just the system that actually move the needle for e-commerce brands in 2026.

Join my LIVE training on Thursday, March 19 @ 11:30 AM ET

👉🏼 Grab your spot here: https://socialstorm.online/adtraining

11/24/2025

HOW to run ads now during peak holiday, you might ask? Well, look at it this way: if you start running ads now and focus on building your warm audience for the next 7 to 10 days, by the time December hits, you’ll have a list of engaged shoppers ready to buy.
PRO TIP: do this with video views campaigns.

💌 DM me “VIP” to see how my VIP day can get your campaigns launched and ready to crush holiday sales in just one day 🙌🏻

10/18/2025

🚨 Struggling with your Facebook Ads? It’s probably not your product, it’s your setup.

Here’s a simple funnel that actually works for e-commerce:

1️⃣ Cold traffic: Run short video ads showing the problem & how your product helps. Helpful > salesy.

2️⃣ Retarget: Hit people who watched at least 50% of your videos with a clear offer. Ideas: free shipping, bundle, discount.

3️⃣ Build trust: Share testimonials or reviews to boost confidence and sales.

✅ No hacks. No stress. Just a funnel that converts.

Want this funnel built, launched, and ready to drive sales in ONE day? That’s exactly what my FB Ads VIP Day does.

👉 Apply now to lock in your VIP Day and get your system ready for Q4 & holiday sales: https://socialstorm.online/vipday

08/11/2024

4️⃣ Mistakes Most People Make When Running Facebook Ads:

📉 Boosting Posts: Facebook makes it "easy" for you to run ads with the Boost Post button, but in reality, you are most likely wasting money on this. It is not as detailed with things, such as audience targeting, for this to be worth your while.

🔬 Not Testing: Do you know how many times I've thought an ad would do really well and then it flopped? And vice versa. Test a variety of images and text, monitor for a few days, then pick a winner.

💻 Not Looking Beyond The Ads Manager Stats: This can go both ways. Ads Manager stats might look awesome, but then on-site performance shows a really high bounce. OR ads manager stats aren't great, but when you look at on-site performance, people are staying on your website and clicking thru to other pages. This is why it's important to review multiple factors.

🙅🏻‍♀️ Caring About Followers: Sure, followers are nice. But if you're running ads, I'd suggest not even looking at that metric. Stats like cost per click, landing page views, and average duration on site are MUCH more important.

Have a question about your FB Ads? Leave a comment below or feel free to PM me!

08/12/2023

💥 How To Write a Great Headline For Your Next FB Ad 💥

Having trouble writing headlines for your ads? Your headlines need to stand out in the newsfeed...you only have a few seconds (if that) to capture attention.

Here are some of my top FB Ad headlines you can implement:

▪️Strong, powerful statement about your brand or product. IE - "The Best Face Wash For Acne" or "The Only Protein Powder You Need!"

▪️Promoting sales. We know sales will definitely capture people's attention especially your warm audience! IE - "BUY 1 GET 1 FREE ALL PRODUCTS - LIMITED TIME" Don't be afraid to put your sales in all caps in the headlines; some of my best conversion ads have this type of headline.

▪️Testimonials. I'll use testimonials mainly in the copy of the ad BUT you can use a short one in the headline too. IE - "The BEST Protein Powder I've Ever Had!" "YES, They're Worth It!"
When running ads, as I always say, it's important to test, especially when it comes to headlines.
For example, will "The Best Face Wash For Acne" work better than "The Face Wash With All-Natural Ingredients" or "The Face Wash With NO Harsh Chemicals" ? Only testing will give you the answer!

Bonus tip: Using testimonials in your AD IMAGE can really boost your your traffic as well.

Have questions? Want me to help with your FB copy or headline? Drop them below in the comments!

06/21/2023

🚀 Don't Overcomplicate Your Facebook Ad Graphics! Simple Can Be Powerful! 🎯 Here's why:

We tend to overthink and overcomplicate things when creating ad graphics.

🎨 Picture this: You've spent hours brainstorming, designing, and fine-tuning an elaborate ad graphic, convinced that it will be the key to your campaign's success. Then it flops. Whomp whomp. I've seen it first hand! A graphic or video you think will CRUSH IT, does not, and then a simple iPhone video or UGC video gets you the best ad results.

Here are a few tips when it comes to creating graphics for your ads:

1️⃣ Clarity trumps complexity: A simple graphic helps convey your message concisely. One of my current winning ads for a client is a simple product image on a white background, with a few testimonials. It got 50 sales in less than 24 hours after launching.

2️⃣ Visual overload repels viewers: Keep it clean and uncluttered to make an instant impact.

3️⃣ Mobile-friendly matters: With the majority of users accessing Facebook on their mobile devices, it's essential to optimize your ad graphics for small screens. Simple (yet again) = better.

4️⃣ A/B testing is key: Instead of investing significant time in a single graphic, consider testing multiple simpler designs. This approach enables you to gather data and insights to identify what resonates best with your audience...because it might not be the graphic you think!

📊 Data doesn't lie, and I've seen firsthand how a straightforward ad graphic can outperform its complex counterpart. By focusing on simplicity, you can save time and resources while maximizing your ad's effectiveness.

I've got loads of examples...let me know if it would be helpful to see them!

06/20/2023

🔥 Attention, Brands! It's time to embrace the power of TikTok Ads! 🔥
Here's why:

🌟 Unleash Your Creativity: TikTok is a platform built on creativity, self-expression, and authenticity. With TikTok Ads, you have the opportunity to let your brand's unique voice shine through engaging and entertaining content. The possibilities are endless.

🌟 Reach a Massive and Diverse Audience: TikTok has exploded onto the social media scene with over 1 billion monthly active users worldwide. It's not just for Gen Z anymore; people of all ages and backgrounds are flocking to the platform. By utilizing TikTok Ads, you can tap into this diverse user base and expand your brand's reach like never before. Connect with potential customers you may have never reached through other advertising channels.

🌟 Virality at Your Fingertips: The power of TikTok's algorithm and the ability to amplify content quickly can give your brand unprecedented visibility and exposure. One well-executed TikTok ad has the potential to go viral and spread like wildfire, catapulting your brand into the spotlight.

🌟 Laser-Focused Targeting: You can narrow down your target demographic based on factors such as age, gender, location, interests, and even specific TikTok trends. This level of precision targeting enables you to maximize your ad spend and generate higher conversion rates.

🌟 Data-Driven Insights: TikTok Ads come equipped with robust analytics tools that provide valuable insights into your campaign performance. Monitor key metrics, track conversions, and refine your strategy based on real-time data.

Now is the time to harness the immense potential of TikTok Ads and unleash your brand's creativity. Don't miss out on the opportunity to captivate a massive audience, create viral moments, and build meaningful connections with your target market.

Ready to take the leap? Let's connect and explore how TikTok Ads can elevate your brand's digital marketing game. 🚀

06/07/2023

Hi friends! Lots of FB Ads Manager and TikTok Ads Manager updates and new tips coming your way from me!

Working on a 5 day ads bootcamp...if you're trying to improve your ads on either of these platforms, comment below!

10/26/2020

Happy Monday! What’s 1 ☝🏻thing you want to accomplish this week? For us, it’s getting some IG story and FB ads up for the Social Media Sisters podcast so we can continue to grow!

Hmmm...might be a good little free video training too on setting up FB ads right? 😎

10/07/2020

Hi friends 👋🏻 it’s been “a minute” since Michelle and I recorded a podcast 😆

Well there’s a NEW episode of The Social Media Sisters LIVE!

We’ve missed podcasting so it’s time to get back to it. In today’s episode, I go over my top tips for Facebook ad headlines that 💥 convert 💥

What should your headlines be? What will get people to click?

I answer those questions AND provide a ton of examples from real life businesses and brands running ads.

Go to your podcast app (link below), Spotify or SoundCloud to listen 👂 and catch up on any previous episodes you may have missed!

‎Business · 2020

07/28/2020

Are you using the Audience Insights tool in FB Ads Manager? This is THE best tool to use when trying to figure out who to target with your ads.

For example, here I put in "bodybuilding" as an interest, and you'll see FB then gives me other pages people who are interested in "bodybuilding" like.

This is targeting gold! Step 2: take one of the new interests, type it in, and see what other page likes come up. Keep going and create targeting groups. Write it all down.

Don't just throw up an ad and target 1 interest. Be ready to test a bunch of different target audiences and see which converts the best. As I always say, it's all about testing!