06/03/2026
Ever feel like your ads are all over the place? Here’s the simple 3-step ads framework I use (and teach!) to make Meta ads actually work.
It’s all about guiding people through a journey: awareness, warm-up and conversion. Most people start at step 3 and then wonder why they aren’t getting results.
Step 1️⃣: video ads to cold audiences. Focus on their paint points. What problem does your product or service solve?
Step 2️⃣: traffic ads to cold and warm audiences. A great way to educate your target audience. Especially with blog posts!
Step 3️⃣: retargeting ads to your warm audiences. Now you’re only showing conversion ads to those who have shown interest in you and are primed to buy.
Which step do you think you need to focus on most right now with your Facebook ads?
