Grotto Marketing

05/06/2020

It's a tough time to land an internship. But if you're looking, CEO Kim Grotto offers some advice:

1. "The number one quality I look for in an intern is that they are not afraid to try."

2. In your interview, “Focus on having a conversation rather than simply answering questions... life is about relationships, [not] transactions..."

Read the full article here 👇

If you’re filled with ambition and wondering how to get an internship, this step-by-step guide will help you do just that (even if you’re a little thin on experience).

04/21/2020

How many emails are too many? This is a top 3 marketing question in our world. Our answer is always, it depends. (Like a lawyer!) Here's why.

04/17/2020

On getting results.

It's the million-dollar question: will marketing give me a return on investment, and how much? We're sharing our thoughts on how to get marketing results.

04/14/2020

"Unprecedented." This word - and its overuse - has bothered me for weeks. I finally figured out why.

03/23/2020

The last week has felt like whiplash, hasn't it? There's so much to process and absorb. Take the time to do so.

Keep in mind:
1. Don't rush to fill the void with meaningless words.
2. You're not going to outshout anyone.
3. Innovation and adoption are occurring at a record pace.
4. Now is the time to lean into your marketing.

When a business is facing financial challenges, a knee-jerk reaction is to cut marketing out of the budget. This is a mistake.

04/04/2019

People are THE most important thing. They are not only critical to your operational success, they're also your top advocates and ambassadors. Treat them well and invest in them, and it will pay off in spades. https://bit.ly/2FWidL3

Amazon trains it's employees for jobs that have no relevance to Amazon as a company - in health, transportation, among others. Amazon does it because it knows that the opportunity to grow is of paramount importance to it's employees.

04/03/2019

Thought we'd dust this thing off with a Seth Godin blog that landed in our inbox this morning. He articulates so well one of the main things we preach. There's hardly a situation where the answer is exactly right or wrong. Everything has its pros and cons and if you wait for the perfect answer before you make a move, you'll be waiting for a long time.

There are at least seven realistic ways to get from my home near New York to a meeting in Washington DC. None of them are wrong. Each offers its own advantage in terms of resilience, speed, cost or…

01/31/2018

Thank you Lombard Town Centre for inviting us to work with your organization. Your abundance of energy and passion for your mission is so valuable to your community.

We are very grateful to our LTC Board President, Chris Swope Cholewa and to our strategists, Ann Goulet Runkle and Kim Howard of Grotto Marketing and Scott Saxe with Charity Resources. They have been tireless advocates for LTC and our future vision and mission.

12/13/2017

Buyer personas can really help you get a grasp of your target market. Test them out and see how your strategy changes.

Really knowing your customers can go a long way in creating valuable website content.

12/13/2017

Need to brush up on your leadership skills? Look for inspiration from employees, mentors, parents, and industry experts.

Interpersonal relationships—whether it be with friends and family, colleagues, mentors or employees—can help improve your leadership development.

12/12/2017

Work for your success.

12/11/2017

Build your brand loyalty.