PriorThink

11/05/2021

Today's is an iterative, complex, pinball of touchpoints and ripple effects.

The most highly valued companies are those that simplify and improve our lives.

Let’s add your company to the list. https://priorthink.com/

08/25/2021

The latest research indicates that effort is the biggest predictor of customer loyalty. Companies that reduce effort for customers tend to have higher spending customers and more loyal customers.

Google, Apple, Uber, etc. are all in the effort reduction business. For example, Amazon 1-Click. Value today is being created in effort reduction.

Are you ready to reduce effort for your customers?

Identify effort reduction opportunities for your business today. https://priorthink.com/

08/04/2021

Where in the can you reduce effort and ?

Let's find out: 👉 https://priorthink.com/

07/01/2021

Is there hidden value in understanding the customer journeys not taken? https://priorthink.com/customer-journey-not-taken/

There remains hidden value in understanding the customer journeys not taken. The customer journey not taken provides insights into...

06/28/2021

When we think about improving the , it is in terms of future progress. That progress can take one of two forms, horizontal and vertical. Horizontal progress relies on copying or modeling what works, while vertical ...

When we think about improving the customer journey, it is in terms of future progress. That progress can take one of two forms, horizontal and vertical.

06/18/2021

Where in the can you reduce effort? https://priorthink.com/

05/28/2021

Need to improve ? Use this free tool to map all the activities that occur at each stage and by roles. https://priorthink.com/service-delivery-blueprint/

04/26/2021

Directionally right is better than a rudderless ship.
https://priorthink.com/designing-customer-journey/

04/23/2021

Every customer’s ‘why’ goes through 4 phases... https://priorthink.com/your-customers-why/

04/22/2021

Don’t be surprised that sometimes you’ll need to begin with the end of the customer journey in mind and work backward to truly create a deployable strategy that effectively anticipates. https://priorthink.com/customer-experience-strategy/

Start first with customer experience strategy over tactics. Consider the pre-purchase mind of your customer’s journey and how your...

04/21/2021

What makes for an effective brand promise? See how Zappos.com does it with their "30 Day Runlimited Guarantee" and how that impacts the . https://priorthink.com/effective-brand-promise/

What makes for an effective brand promise? Effective brand promises require three main components: brand, value proposition, and measurement.

04/20/2021

What does early stage look like?

What does early stage customer centricity look like? Lordstown Motors is already demonstrating their customer-centric culture by entering...