10/10/2025
x by , with casting & social strategy by
For the past three years, we’ve partnered with our client ALDO to grow their lane among the intersections of fashion and sport - building momentum through strategic seeding, product placement, and ambassador partnerships that celebrate off-court confidence and self-expression through style.
This latest collaboration marks a major milestone, uniting ALDO’s legacy of style with one of the NBA’s best-dressed players. Together, we curated an elevated men’s footwear capsule inspired by western heritage, modern utility, and understated workwear. Think versatile boots, loafers, and lace-ups that ground a look or push it forward, launched just in time for peak fall fashion and the start of the sports season.
From casting to content, the campaign came to life through a full social rollout - lifestyle storytelling, unboxings, BTS, and influencer amplification - making waves for ALDO as a serious player in men’s fashion footwear.
A special thank you to all the talented teams involved
our beloved ALDO:
fech
And the amazing Hypebeast:
Director:
Photographer:
Stylist:
Lead Creative:
Senior Producer:
Special s/o .hng
