Imagine If Insights & Strategy

01/01/2026

Happy New Year 🎉

As we enter our 13th year of guaranteeing impact with human-centric insights and strategy in 2026, we’re grateful for our clients, partners, and this community. for trusting us and building with us. ✨

Here’s to being intentional, decisive, and focused on results.

📍More strategy. More action. More impact.

What’s one shift you intend to make this year to turn

📌plans into progress and positive impact for

📌 your brand, people, customers and bottom line?

07/29/2024

State tuned! Starting tomorrow, our account will be taken over by to celebrate her one year anniversary at Imagine If! 🚀

Gwyn, a recent grad ( ! 💛 💙 🐻) has been an incredible asset to our team at Imagine If with her curiosity for analysis, data, research, insights, and marketing.

Starting tomorrow, Gwyn will share her experiences, tips, and behind-the-scenes looks at what makes our research and insights strategies effective.

This is a fantastic opportunity to see the industry from the POV of a bright new researcher. She will reveal her learnings and observations that have driven successful projects for our clients.

Don’t miss out on this unique chance to connect with us and Gwyn and discover what makes our approach to data, research and insights stand out!

07/27/2023

How many times have you seen people move from finance to marketing? 😲 🤔

Doesn't happen a lot, right? 🚩

🚨 But when it does, you know that big things are possible from the magic of combining left and right brain thinking!

↪ Rachel Harris Pruitt, Director of Enterprise Insights Capabilities at Target is one of those unique individuals who beautifully combines empathy, human-centricity, organizational know-how and deep curiosity with logical and rational business judgement.

She is THE perfect research and insights pro for me to host on our **All About Impact** podcast...

because together we can debate more holistic frameworks for how to define and create impact and value with research and insights -- far beyond hard metrics like ROI.

She also has a fascinating childhood story that may be the key to elegant and effective transitions from one world to another - which all impact-driven researchers need.

✅ Full episode here: https://shorturl.at/lrDM4

07/27/2023

❓Tricky question ⤵ :

➡ Is calculating ROI truly effective or even sufficient when evaluating research and insights outcomes? 🧠

🎧 I had the privilege of diving deep into the topic of market research IMPACT with our incredible guest, Rachel Harris Pruitt, Director of Enterprise Insights at Target, in the upcoming episode of our podcast **All About Impact**

Rachel is one of those uniquely qualified individuals to break this complex and nuanced topic down for our audience of ambitious marketers and researchers who want, demand, and expect a lot more from research and insights.

Why?

You'll have to tune in to our episode to learn about Rachel's perspectives on driving results and impact based on her personal experience, observations, and insights over the years.

This is a very human conversation about powerful strategies for unlocking business and organizational value with research.

For full episode release date, follow us on LinkedIn: https://www.linkedin.com/company/imagine-if

📈

07/21/2023

🌟We are absolutely delighted to welcome Rachel to Imagine If’s **All About Impact** podcast lineup.

💥 Together, Susan and Rachel are going to tackle the *big kahuna* -- How to drive real impact with strategic research in huge organizations!

🔔 Follow us in LInkedIn for the episode drop date and get to listen to these learnings first 🥇

➡ Click here to follow: Imagine If Insights & Strategy

07/19/2023

🔥 Have you listened to this week's episode of our podcast “All About Impact” yet?

➡ With this single line my guest, Liz Huszarik, absolutely nails it! 🔥

✅ Liz is a legendary data, research, and insights heavyweight, with extensive experience in supporting $7B worth of IP at Warner Brothers Discovery with strategic research.

🔺 She shares a wealth of wisdom that will transform the way you approach market research and consumer insights within your brand.

🏁 The time to unlock the potential of impact from your insights is now.

🎙 Here is the full episode to listen now: https://shorturl.at/gANX4

07/17/2023

🚀 Is it time to power up market research?!

In this exclusive video clip, Susan and Liz Huszarik, co-founder of Maverix and former Chief Research Officer at Warner Brothers Discovery, share a snippet from an upcoming episode of our podcast, called **All About Impact* The powerful wisdom in the full episode will transform your approach to research and insights. Don't miss out!

Follow our company LI page (link in comments below) to be the first to catch full episode when it drops. 🔥

07/16/2023

Anything catch your eye in these predictions for the future?

We asked business leaders and McKinsey experts to envision the future of their respective industries. Explore this interactive for some of their more evocative (and provocative) predictions, from outer-space hotels and gamified movies to car subscriptions and ‘smart’ mannequins.

07/11/2023

🔊 Sound the alarm! The wait is over.

The FIRST episode of our podcast “All About Impact” is here.

And who better to start us off than a legendary researcher, Dan Casey, of Universal Studios Home Entertainment?! With an honest and direct conversation about how to avoid failure with your research and insights!

Time to change and time to bring out the "Impact Champion" in you!

Uncover groundbreaking insights that will propel your work’s influence to the next level.

➡ ➡ Listen to full episode now: https://shorturl.at/ivxJ8

07/07/2023

🎉 Drumroll, please!

🎙️ We are thrilled to announce the first guest joining us on our upcoming podcast All About Impact -- the one and only Dan Casey.

Dan is a Vice President of Consumer Insights & Strategy at Universal Studios Hollywood Home Entertainment.

And he self-describes himself as a long-time home entertainment research executive who followed the consumer from VHS to DVD to Blu-ray to 4K to Digital!

Dan and Susan had great fun recording this episode!

This is a truly insightful, realistic, and honest discussion - jam packed with invaluable truths, advice and strategies on creating business impact through market research especially within large brands.

So, you cannot miss this episode!

Follow our page for the episode drop date – be the first one to listen and act on the learnings. 🌟