Red Designs LLC

09/22/2021

More changes to Facebook that will affect all business pages.

If you are a small business and do not yet have a Facebook Business Suite - Get one. Functionality is disappearing from the page itself.

Already, there is very little ad management from a business page, many key insigts are only available through the business suite, and now your inbox and your post scheduling tools are moving to the suite.

If you need help navigating these changes, private message us.

Here is a quick update on changes being made, this is by no way a complete list, nor does it cover the Apple iOS security changes.

Learn the changes Facebook has made to replace their Facebook Business Page Manager app with a new Business Suite...

06/28/2021

🤣 The pain is real.

Many of our clients talk to us about the never ending list of things they think about before and during sleep...
For those of you in the same boat - we feel ya :D
Happy Monday

05/10/2021

Here's what you need to know about the Apple iOS 14.5 Update

Check out our latest article, get access to our video presentation, and start taking the steps needed to prepare your business for these changes

Discover how the new Apple Update will change how you run advertising

05/03/2021

The Apple iOS Update will change how you run digital ads!

There has been a huge change to all advertising platforms that you need to know about. It will affect everyone running ads and could get your Facebook Ad account paused.

Though it has been in the tech news for months, many Facebook and Google Ad users are unaware of how it will affect their ads, their ad reports and conversion tracking, and even their ability to run ads.

Here’swhat’s happening in a nutshell. The update rolled out Monday and a number of speculations about what would ads were made clear. The update allows Apple device users to opt-out of tracking. This means if they opt-out they will no longer show up as ad clicks, no data will be recorded about their interests and demographics, and no conversions will be recorded in ad reporting. There are also anumber of rules required of ad platforms. To be compliant
- Facebook is asking Business Accounts to verify their websites, any one that doesn't own their domain will not be able to run ads to that domain
This may be an issue for affiliate commissions unless you set up the landing pageon your website. If you have a site on Kajabi, Click Funnels, Leadpages, Hubspot or any third party platform you will need to make sure you own your domain.

Facebook is also now requiring you to
-> a business account in Facebook, ad accounts only or just boosting posts from ad managers will no longer work.
-> Set up two-factor authentication in your Facebook Business Account
-> Have a backup admin in your Facebook Business Account
-> And Verify your domain
If these things are not done, Facebook will pause your ads and you will not be able to run any ad until you are compliant.

But that is just Facebook The update will affect the following across all advertising platforms
-> Limit the number of campaigns
->Limit the number of adsets per campaign
-> All ad sets in a campaignmust have the same optimization type/goal
-> Limit all event tracking to only 8 events
-> Limit all tracking to7 days from click (used to be 28 days in Facebook)

Apple Users that opt-out of tracking will no longer
- Be recorded in ad reporting for click throughs, conversions, events, video views, etc.
- Have interests and demographics recorded
- Be included for retargeting campaigns
- Be included in look-a-like audiences
- Be included when you choose ‘interest’ options in your ad set up

We have put together a blog with more detailed information
– you can find thatherehttps://theredkeep.com/apple-update-14-5-will-change-marketing/
We are also holding a special webinar to run through these details and answer questions. You can register for this free webinar at the bottom of the page or contact us to set up a time for a one hour one-on-one consult. One-on-oneconsults will be subject to a fee.

This is the biggest change to happen to digital advertising in years, if not ever. It will change how ads need to be run, and how you need to think about your tracking and goals.

Live event covering what you need to know about the new Apple iOS Update and how it will affect your advertising and ultimately, your business.

04/08/2021

Important Changes to Facebook that will impact many. Though Facebook Analytics is a tool that many businesses barely use, it provides valuable insight into your Facebook specific audience and how that audience acts.

Here are some things you should know about these changes

Facebook Analytics is being shuttered on June 30, 2021, giving marketers less than three months to adapt to alternatives.

07/31/2020

This ad may set a New standard for marketing videos

When we talk about viral video and successful video ads there are many elements to discuss

Is it well shot and edited well? Does it capture the attention? Is it aesthetic? Is it relevant?

Does It Resonate...

This new Nike ad is all of the above! The care put into compiling the video clips that blend together is simply stunning - as is the visual effect.

It grabs your attention immediately!

From there, you are introduced to relevant content that hits so many current events without being overtly political, without taking a position, and without making the viewer uncomfortable -- a very difficult task.

No matter your opinion of this brand, or of any one element in the video - the sense of unity, community, determination, and perseverance shines through the potentially charged clips while not letting the viewer rest on any one thing long enough for a reaction.

The handling the content, the story, the very obvious thought put into which clips were used, the groups and messages included, the balance of asthetic and meaning, the absence of an overtly political or divisive tone, even where and how clips were cut make this ad one that not only frames a moment in time, it is one that will set the bar for other advertising.

This ad is an example of how to build a relationship with your audience through marketing. Trust in a brand is important - trust in your message is important, and meeting your audience where they are is key to developing that relationship.

Spectacularly done!

You can't stop Megan Rapinoe, Serena Williams, or Lebron James. Just as you can't stop Naomi Osaka, Cristiano Ronaldo or Leo Baker. Because as athletes*, we ...

07/30/2020

Everytime a new trend takes over, the Internet is filled with myths about how older marketing strategies are dead.

More often than not, marketing trends do not supplant older strategies. Newer trends and strategies tend to augment what is already working, or help to expand upon those tried and true marketing methods so that they fit new mediums and platfoms.

Here are some popular myths making their way to a screen near you (if they haven't already) and some great commentary as to why these myths have it wrong

Businesses, brands and personalities need to know the truth.

07/22/2020

Looking to start Facebook Ads? Here is a simple tip that will help you reach both cold and warm leads.

Sounds simple, but when you're just getting started the entire process doesn't feel simple. In fact, it feels overwhelming. So start small, and use tricks like this to maximize your exposure and increase conversions, without having to do a lot of extra work!

07/21/2020

07/14/2020

An interesting read - Outsourcing has become a normal part of the digital strategy for many businesses. But, there has been a shift in the content people want to see. That shift leans towards more authentic, more relationship based content which means your partners really need to know your business.

MightyHive’s Tobey Van Santvoord looks at four ways that brand marketers must change in a post-coronavirus quarantine world.