Valley Sign Solutions

03/13/2021

Don't forget!

03/12/2021

Valley Sign Solutions, located in Gold Hill, Oregon. Specializing in providing commercial signage that helps your business get noticed. Our product offerings include banners and estate signs, commercial signage including channel lettering, lighted cabinets and pole signs, to monument signs, electronic displays, dimensional lettering, dimensional logo signs, vehicle wraps, vehicle graphics, industrial and facility signs, cast bronze plaques, and all types of digital printing.

03/07/2021

5 Reasons Businesses Should Use Illuminated Business Signs

Outdoor lighted business signs for storefronts, or any type of business, can come in several different forms, such as illuminated channel letters or a backlit monument sign. The key factor for this type of signage is the ability to incorporate light, making any sign much more noticeable and legible at just about any time of day and in any weather condition.

While outdoor lighted business signs, or any type of signs that use illumination, can be a more costly option, it’s certainly still worth considering for just about any business in every industry. There’s no doubt about it, using illuminated signs are arguably much more effective when it comes to grabbing the attention of potential customers.

Elevate your brand with illuminated signage
Your business signage should be able to convert leads into customers. While it’s great to have professional outdoor building signage, it’s worth reviewing the advantages that you can draw from adding illumination to your signs. When your business building signs are glowing at night, you’ll have a much better chance at building stronger brand awareness in your community.

Let’s take a more specific look at five reasons why your business needs illuminated signs.

Continuous marketing.
It’s pretty hard to think of other cost effective marketing tools that can advertise your business at all hours of the day. For businesses in the retail or hospitality industry that tend to be open late into the night, wouldn’t your business benefit from being seen when it’s dark outside? With illuminated outdoor building signage, passersby will always see your brand lighting up the sky.

Clear communication.
Signs are a communication tool and they should easily help potential customers figure out what they want to know. It’s too easy for people to ignore to completely miss a business building sign that isn’t properly lit. On the contrary, outdoor lighted business signs clearly lets customers know they’ve found what they are looking for. Use illuminated signs to let people know when you are open and ready to serve them.

Excellent custom signage options.
Outdoor lighted business signs, and just about any type of illuminated sign, can be customized to suite your brand elements. From choosing materials, size, colors and fonts, as well as the way the sign is lit, the right signage company can help you create and install a custom illuminated sign that will increase your brand awareness and draw people in.

To make a strong impression.
Illuminated signs are captivating and they look impressive. If you want to elevate your brand and help build a reputation for quality and great customer service, choose lighted business signs. For new businesses, adding even simple illumination can give the illusion that you’re bigger than you are or that you’ve been in business for a few years.

Cost effective marketing.
As mentioned, there will be an initial cost associated with creating and installing your illuminated signage, but overall, these signs are made using durable materials that stand the test of time. In addition, when you choose an LED lit sign, the energy efficient bulbs last a very long time and won’t increase your electricity bill drastically

03/02/2021

https://www.valleysignssolutions.com/portfolio/

Portfolio Electric Sign Star Body Works Medford, OR Vinyl Vehicle Lettering La Loma TransportWhite City, Oregon Electric Sign Lotus Academy Brazilian Ju JitzuMedford, OR Electrical Monument Sign Rogue Valley Precast White City, Oregon Vehicle Wrap Rogue Metals and Supply Medford, OR Full Service, To...

02/22/2021

How Can Signs Affect a Business? Signs can serve a number of useful business purposes.

An important consideration when operating a small business is the type of signage you implement in and around your facility. The right sign can make a favorable first impression to potential customers, while also serving as a type of silent salesperson for your business. Signs can also make it easier for customers to transact business with your company.

Drawing Attention
An attractive sign placed in a prominent location draws attention to your business. Signs let passersby know that you exist, as well as help potential customers locate your business in a crowded shopping area. According to The Small Business Connect website, some studies indicate that as many as 45 percent of first-time customers who visit a business do so because they noticed the sign. As a result, a sign can help you capture business that you might otherwise miss.

Brand Reinforcement
Signs help you introduce and reinforce your business's brand. People who drive by your business may not have an immediate need for your products and services, but the constant exposure can implant your business in their minds. For instance, if your business features a unique logo or catchy advertising slogan, a sign that illustrates these features can make your business more memorable, increasing the chance that customers will come to you when they need what you offer.

Promotional Purposes
Signs can help you convey short, concise bits of promotional information that can generate additional sales. A sign that tells about a special sale you are running, for example, may entice people to stop in on impulse and make a purchase. You can also use a sign to tout a recent award your business has won or remind people that it is the time of year to make use of a seasonal service your business provides.

Safety and Convenience
While signs can be powerful marketing tools, they can also impact your business in other ways. If you operate in a larger facility, signs can direct customers to where they wish to go and help them avoid confusion. Signs can also alert customers and employees alike to any safety issues they need to be aware of. If your operation is more "self-serve" in nature, your customers may need to rely on clearly written signs as a means of conducting business effectively.

02/17/2021

Providing 20 Years of Commercial Sign Services on the West Coast
We specialize in all types of indoor and outdoor visual communications products, helping your business be noticed and remembered.
Count on Valley Sign Solutions for prompt communication, a full spectrum of services, and ongoing customer care. We have you covered – from conception of your sign, to installation, maintenance and beyond! Give us a call! 541-326-2405

01/29/2021

Did I mention we do from concept to completion when it comes to your signs! We do custom illustrations to get you started on the road to your brand identity with custom signage. Give us a call to get your vision manifested!

01/25/2021

The Importance of Good Signage in a Retail Environment
One of the major challenges faced by retail business owners is to get customers through the door. While other forms of marketing such as online marketing and direct mail can be effective, many company’s must take a more passive approach when attracting customers. Building a reputation and being referred to by word-of-mouth is essential, however, in the end making your business easy to find and attractive is essential to growing your customer base.
Making a lasting first impression.
Great signage can have a very positive effect on customers, equally, bad signage can have a similar effect on customer behavior. According to a study by Fedex nearly 70% of customers believe a company’s signage is a reliable indicator on the company’s products and level of services. Many customers believe poor signage indicates badly designed products and unprofessional services.
Increase Brand Visibility and Recognition
Every company strives for top-of-mind brand awareness with their customers. Well placed and well-designed signage will continuously build brand awareness and supports brand building. Each customer may pass a business up-to 60 times a month making it even more essential your signage is well designed.
Frequently changing images and marketing messages also demonstrates a company’s commitment to customer service and enhances customer experience. It has been shown companies that frequently change their marketing material returned an increase in sales to their local market.
Great signage compels purchasing
Well placed and designed point-of-sale displays help influence a customer’s spending behaviour. A well thought out display can help increase impulse purchasing and promote underperforming products.
External signage can also entice new customers into the store with 76% of the customers on the survey by Fedex stating they entered a store they had never visited before based entirely on it’s signs.
Great Signs Continue Throughout
Internal signage can be an essential tool to drive additional sales while the customer is present in-store. Great internal point of sale signage can be used to increase spontaneous purchasing with many purchasing decisions being done at the time of purchasing.
In-store advertising helps to introduce new products, increase underperforming product awareness, promote sales and educate customers on key products and services offered by the company.
Helping your customer navigate your store is a great way to improve the customer experience. Wayfinding signage can be used to help navigate customers around the store to reduce any chances of frustration and improve the buying experience.
Retail signage can be a very powerful tool to increase brand awareness, improve customer experiences and drive additional sales.

01/23/2021

Check out some of the signage we have done for local businesses. Give us a call if you are looking to update your look!