07/01/2026
Culture beats policy.
A company can have the best rules on paper. But the rules aren't what decide whether someone who's struggling actually says something. The people around them are. Does this place feel safe enough to say the hard thing out loud? And who do they tell first? Almost never the official channels. It's the person standing next to them.
So picture it. Somebody's having a rough go, and they finally say something to a coworker. Or the coworker notices and asks, "you doing okay?" Then what? That's the moment that matters most, and it's the one nobody gets ready for.
I've been spending a lot of time lately with my friend Kyle Zimmer. He's been building peer support programs in the trades for 25 plus years. A master at this, a true OG, and I'm lucky to work next to him and keep learning from him.
We're lining up some workshops and talks this summer to teach these skills. What to say and what not to say. How to help without making it worse. How to have the hard conversation. How to stay curious and actually listen. And how the people doing the helping can take care of themselves too.
Here's the part I want to be clear about. This isn't about demonizing anyone. If you're reading this and getting a little squirmy because you're pumped to get your drink on at the fundraiser golf tournament, I need you too. Something as small as not being pushy about getting your group to drink at your pace. Sidenote, telling on myself, that was me. I was relentless. I thought I was doing people a favor. Truly. I just didn't know what I didn't know. Ease up. Make sure someone actually wants the next one before you hand it to them.
Event planners, this one's for you. Have some good alcohol alternatives. And I mean good, not just water and pop. You've got a budget line for booze. What's the number for the tasty stuff? Up your game. There's a whole world of options now. I'd be stoked to just see a couple kinds of sparkling water on the cart.
Be safe out there. Have a culture of caring. Bill and Sarah, do your thing, a golf tourney with a few drinks is fun and it's a free country. Just know you might be teeing off with Chris, who's having the worst summer of his life and hasn't told a soul. Most of us care about each other. It's built in. We can do a little better on this stuff, and it starts with the culture.