Marcus Straub - LIG Coaching & Consulting

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Marcus Straub - LIG Coaching & Consulting Helping leaders, teams, and individuals thrive through clarity, connection & transformation. Start with a FREE Exploratory Session.

Programs include TDSFโ„ข, CSRโ„ข, Listening with Integrityโ„ข, assessment-based coaching, workshops, coach mentorship, and more. At LIG Coaching & Consulting, we believe transformation isnโ€™t about quick fixes or one-size-fits-all programs. Itโ€™s about creating meaningful, lasting change that aligns people with their greatest potential. Founded by Marcus Straubโ€”2011 International Coach of the Year, mentor, author, speaker, and trainerโ€”LIG delivers full-spectrum coaching and consulting services for leaders, teams, and individuals. Every engagement is purposefully tailored, because every person, every business, and every situation is unique. Proprietary frameworks like TDSFโ„ข, CSRโ„ข, and Listening with Integrityโ„ข go beyond traditional coaching. Combined with assessment-based insights (DISC, 12 Driving Forcesยฎ, EQ, TriMetrixยฎ HD, Acumenยฎ, and Stress), these tools empower clients to build trust, transform culture, strengthen communication, and achieve sustainable results. Our expanding programs include life coaching, executive coaching, leadership development, coach mentorship, and corporate trainings in listening, communication, delegation, team building, and culture. While our work spans industries, we specialize in supporting ๐˜€๐—บ๐—ฎ๐—น๐—น ๐˜๐—ผ ๐—บ๐—ฒ๐—ฑ๐—ถ๐˜‚๐—บ-๐˜€๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—ณ๐—ฎ๐—บ๐—ถ๐—น๐˜†-๐—ผ๐˜„๐—ป๐—ฒ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—ผ๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€, where leadership, relationships, and legacy are deeply intertwined. For over 20 years, Marcus has guided thousands of people across industries and life stages toward higher levels of happiness, fulfillment, and success. His mission is simple: help people thriveโ€”both personally and professionally.

We practice things every day without even realizing it.Patience or impatience.Gratitude or frustration.Listening or inte...
10/19/2026

We practice things every day without even realizing it.

Patience or impatience.
Gratitude or frustration.
Listening or interrupting.
Curiosity or judgment.
Encouragement or criticism.

Some of those patterns serve us well. Others quietly become habits we never intended to create. The interesting thing about practice is that it doesn't require our permission.

Whatever we repeatedly think, say, feel, and do becomes more familiar. And what becomes familiar often becomes automatic. That's why paying attention to our everyday patterns matters.

We don't have to change everything at once. But we can begin noticing what we're reinforcingโ€”and choose what we'd rather practice.

๐—ช๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฝ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—ถ๐˜‡๐—ถ๐—ป๐—ด ๐—ถ๐˜?

What makes a great coach? Knowledge? Experience? Certifications? The ability to understand human behavior? All of those ...
10/15/2026

What makes a great coach? Knowledge? Experience? Certifications? The ability to understand human behavior? All of those things matter. But there's something else.

๐—ง๐—ต๐—ฒ ๐˜„๐—ถ๐—น๐—น๐—ถ๐—ป๐—ด๐—ป๐—ฒ๐˜€๐˜€ ๐˜๐—ผ ๐—ธ๐—ฒ๐—ฒ๐—ฝ ๐—ฑ๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—ถ๐—ป๐—ด ๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐˜ƒ๐—ฒ๐˜€ ๐—ฎ๐˜€ ๐˜„๐—ฒ ๐—ต๐—ฒ๐—น๐—ฝ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ๐˜€ ๐—ด๐—ฟ๐—ผ๐˜„.

To recognize our own blind spots.
To listen more deeply. To ask better questions.
To understand how different pieces of information connect.
To know when to challenge, when to guide, and when to step back.
And to turn what we've learned into something genuinely useful for the person in front of us.

๐—ง๐—ต๐—ฎ๐˜'๐˜€ ๐˜๐—ต๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐—ฏ๐—ฒ๐—ต๐—ถ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—Ÿ๐—œ๐—š ๐— ๐—ฒ๐—ป๐˜๐—ผ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—”๐—ฐ๐—ฎ๐—ฑ๐—ฒ๐—บ๐˜†.

It's not simply about learning another assessment or coaching technique.

It's about integrating the many dimensions of coaching, communication, listening, emotional intelligence, and human development into a more intentional, effective practice.

๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ต๐˜‚๐—บ๐—ฎ๐—ป ๐—ฏ๐—ฒ๐—ต๐—ถ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ฒ๐—ฟ.

If you're a coach, consultant, trainer, or practitioner who's ready to deepen your work, let's have a conversation.

Sometimes the problem isn't the plan.You can have a clear goal, a solid strategy, the right resources, and a capable tea...
10/13/2026

Sometimes the problem isn't the plan.

You can have a clear goal, a solid strategy, the right resources, and a capable team. And still struggle to move forward. Why? Because plans don't implement themselves. People do. And people bring their habits, emotions, communication patterns, assumptions, fears, motivations, and relationships into everything they do.

Sometimes what looks like a strategy problem is actually a communication problem.

Or a trust problem.
Or an unwillingness to have a difficult conversation.
Or simply a pattern that's been repeated for so long nobody recognizes it anymore.

Before adding another process, another meeting, or another layer of complexity, it may be worth asking: ๐—ช๐—ต๐—ฎ๐˜'๐˜€ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐—ด๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐˜„๐—ฎ๐˜†?

Because sometimes the greatest opportunity isn't changing the strategy. It's helping the people responsible for it work differently.

โ€œ๐™„ ๐™๐™š๐™–๐™ง๐™™ ๐™ฎ๐™ค๐™ช.โ€ Three words that don't necessarily mean:โ€œ๐™„ ๐™ช๐™ฃ๐™™๐™š๐™ง๐™จ๐™ฉ๐™–๐™ฃ๐™™ ๐™ฎ๐™ค๐™ช.โ€We can hear every word someone says and still ...
10/09/2026

โ€œ๐™„ ๐™๐™š๐™–๐™ง๐™™ ๐™ฎ๐™ค๐™ช.โ€ Three words that don't necessarily mean:โ€œ๐™„ ๐™ช๐™ฃ๐™™๐™š๐™ง๐™จ๐™ฉ๐™–๐™ฃ๐™™ ๐™ฎ๐™ค๐™ช.โ€

We can hear every word someone says and still miss what they're actually trying to communicate. Maybe we're interpreting their words through our own experience. Maybe we're already deciding whether we agree. Maybe we're preparing our response. Maybe we heard the words but missed the emotion, concern, or need underneath them.

And sometimes we simply assume we understoodโ€”without ever checking.

This matters in a meeting. It matters with a client.
It matters with our spouse, partner, children, parents, and friends.
Because being heard and feeling understood aren't always the same experience.

One simple practice? Before responding, get curious about what you think you heard: โ€œ๐™ƒ๐™š๐™ง๐™š'๐™จ ๐™ฌ๐™๐™–๐™ฉ ๐™„'๐™ข ๐™๐™š๐™–๐™ง๐™ž๐™ฃ๐™œ. ๐˜ผ๐™ข ๐™„ ๐™ช๐™ฃ๐™™๐™š๐™ง๐™จ๐™ฉ๐™–๐™ฃ๐™™๐™ž๐™ฃ๐™œ ๐™ฎ๐™ค๐™ช ๐™˜๐™ค๐™ง๐™ง๐™š๐™˜๐™ฉ๐™ก๐™ฎ?โ€

That little bit of space can change an entire conversation. Listening isn't only about receiving someone's words. It's about doing the work to understand them.

What makes you return to the businesses you love?Chances are, it's not just the product. It's the way you're greeted. Th...
10/08/2026

What makes you return to the businesses you love?

Chances are, it's not just the product. It's the way you're greeted. The person who remembers you. The employee who actually listens instead of waiting for their turn to talk. The mistake that's handled with ownership instead of excuses. The small moment that makes you feel like you matter.

Those things may seem insignificant on their own. But over time, they accumulate.

๐—ฆ๐—ฎ๐˜๐—ถ๐˜€๐—ณ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—ฏ๐—ฒ๐—ฐ๐—ผ๐—บ๐—ฒ๐˜€ ๐—น๐—ผ๐˜†๐—ฎ๐—น๐˜๐˜†.
๐—Ÿ๐—ผ๐˜†๐—ฎ๐—น๐˜๐˜† ๐—ฏ๐—ฒ๐—ฐ๐—ผ๐—บ๐—ฒ๐˜€ ๐—ฟ๐—ฒ๐—ฝ๐˜‚๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป.
๐—”๐—ป๐—ฑ ๐—ฟ๐—ฒ๐—ฝ๐˜‚๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฏ๐—ฒ๐—ฐ๐—ผ๐—บ๐—ฒ๐˜€ ๐˜€๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฑ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€.

Our newest article explores the customer-experience advantageโ€”and why some of the smallest things a business does can create its biggest competitive advantage.

๐Ÿ”— Read the full article: https://ligcoaching.com/customer-experience-advantage-small-moments-big-loyalty

We fill in blanks all day long.โ€ข Someone doesn't respond to our messageโ€ฆ ๐˜›๐˜ฉ๐˜ฆ๐˜บ'๐˜ณ๐˜ฆ ๐˜ถ๐˜ฑ๐˜ด๐˜ฆ๐˜ต ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฎ๐˜ฆ.โ€ข A colleague is unusuall...
10/05/2026

We fill in blanks all day long.

โ€ข Someone doesn't respond to our messageโ€ฆ ๐˜›๐˜ฉ๐˜ฆ๐˜บ'๐˜ณ๐˜ฆ ๐˜ถ๐˜ฑ๐˜ด๐˜ฆ๐˜ต ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฎ๐˜ฆ.
โ€ข A colleague is unusually quietโ€ฆ ๐˜š๐˜ฐ๐˜ฎ๐˜ฆ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ'๐˜ด ๐˜ธ๐˜ณ๐˜ฐ๐˜ฏ๐˜จ.
โ€ข Our partner answers differently than we expectedโ€ฆ ๐˜๐˜ฆ๐˜ณ๐˜ฆ ๐˜ธ๐˜ฆ ๐˜จ๐˜ฐ ๐˜ข๐˜จ๐˜ข๐˜ช๐˜ฏ.
โ€ข A client hesitatesโ€ฆ ๐˜›๐˜ฉ๐˜ฆ๐˜บ'๐˜ณ๐˜ฆ ๐˜ฏ๐˜ฐ๐˜ต ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฆ๐˜ด๐˜ต๐˜ฆ๐˜ฅ.

Sometimes we're right. And sometimes we've created an entire story from information we never actually had.

The tricky thing about assumptions is how quickly they can begin to feel like facts. Then we respondโ€”not to what actually happened, but to the meaning we've assigned to it.

One of the simplest ways to interrupt that pattern is also one of the most powerful:
โ€ข Get curious.
โ€ข Ask the question.
โ€ข Clarify what you heard.

Check the story you're telling yourself against what's actually true. Because sometimes the problem we're trying to solve only exists in the version of the story we've created.

๐—•๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐˜ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐˜†, ๐—ฐ๐—ต๐—ฒ๐—ฐ๐—ธ ๐˜๐—ต๐—ฒ ๐—ณ๐—ฎ๐—ฐ๐˜๐˜€.

The right person in the wrong role can become the wrong hire.And sometimes the problem isn't the person at all.Rรฉsumรฉs, ...
10/01/2026

The right person in the wrong role can become the wrong hire.
And sometimes the problem isn't the person at all.

Rรฉsumรฉs, interviews, gut feelings, and technical qualifications only tell us so much. They don't necessarily reveal how someone behaves, what motivates them, how they make decisions, or whether they're naturally aligned with the role and culture.

That's where better insight matters.
But smart hiring is only the beginning.

Strong businesses also intentionally develop, recognize, support, and lead the people they bring onboard. Because when the right people are in the right rolesโ€”and their growth is supportedโ€”everything changes.

Productivity rises.
Turnover drops.
Teams become stronger.
Culture improves.

Our newest article explores why smart hiring and intentional development belong together.

๐Ÿ”— Read the full article: https://ligcoaching.com/smart-hiring-intentional-employee-development

Coaches spend a lot of time helping other people see more clearly. But who coaches the coach?Who challenges our thinking...
09/29/2026

Coaches spend a lot of time helping other people see more clearly. But who coaches the coach?

Who challenges our thinking? Who helps us recognize a blind spot we can't see for ourselves? Who do we turn to when a client situation doesn't fit neatly into what we've learnedโ€”or when we simply know there is more for us to understand?

I've been coaching for more than two decades, and one thing I've learned is that experience doesn't eliminate the need to keep growing.

If anything, it deepens it.

The more we understand about human behavior, communication, emotions, relationships, leadership, assessments, and ourselves, the more we recognize how much there is to integrate.

Meaningful mentorship isn't about someone handing you the โ€œrightโ€ answer. It's having a trusted person who will listen, ask better questions, challenge you when necessary, share experience, help you connect the piecesโ€”and support you in becoming more capable and confident in your own work.

Because the people we serve deserve practitioners who are still willing to grow, too.

๐—ช๐—ต๐—ผ ๐—ฐ๐—ผ๐—ฎ๐—ฐ๐—ต๐—ฒ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—ฎ๐—ฐ๐—ต?

That's one of the questions behind the LIG Mentorship Academy.

Knowing and doing are two very different things. Most of us already know a lot about what would make our lives, relation...
09/25/2026

Knowing and doing are two very different things. Most of us already know a lot about what would make our lives, relationships, and work better.

We know the conversation we need to have.
We know when we're reacting instead of responding.
We know the boundary that needs to be strengthened.
We know the habit that isn't serving us.
We may even understand exactly why we keep doing what we're doing. And yet... we still do it.

Awareness alone doesn't create change. There comes a point when what we understand must become something we practice.

Sometimes that means having the conversationโ€ฆ making a different choiceโ€ฆ interrupting an old patternโ€ฆ taking one uncomfortable step instead of waiting until we feel completely ready. And then doing it again.

๐—”๐˜„๐—ฎ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€ ๐—ผ๐—ฝ๐—ฒ๐—ป๐˜€ ๐˜๐—ต๐—ฒ ๐—ฑ๐—ผ๐—ผ๐—ฟ. ๐—œ๐—ป๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—บ๐—ผ๐˜ƒ๐—ฒ๐˜€ ๐˜‚๐˜€ ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ถ๐˜.

What do you already know that you're ready to begin putting into practice?

๐—ง๐—ต๐—ฒ ๐˜€๐—บ๐—ฎ๐—น๐—น ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ฎ๐—ฟ๐—ฒ๐—ป'๐˜ ๐˜€๐—บ๐—ฎ๐—น๐—น.Think about the businesses you return to without hesitationโ€”the ones you recommend to frie...
09/24/2026

๐—ง๐—ต๐—ฒ ๐˜€๐—บ๐—ฎ๐—น๐—น ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ฎ๐—ฟ๐—ฒ๐—ป'๐˜ ๐˜€๐—บ๐—ฎ๐—น๐—น.

Think about the businesses you return to without hesitationโ€”the ones you recommend to friends and family. Is it really because they had the lowest price? The flashiest marketing? The most elaborate features? ๐—ข๐—ฟ ๐—ถ๐˜€ ๐—ถ๐˜ ๐—ฏ๐—ฒ๐—ฐ๐—ฎ๐˜‚๐˜€๐—ฒ ๐—ผ๐—ณ ๐—ต๐—ผ๐˜„ ๐˜๐—ต๐—ฒ๐˜† ๐—บ๐—ฎ๐—ฑ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ณ๐—ฒ๐—ฒ๐—น?

Customer loyalty is built in hundreds of seemingly ordinary moments: a sincere greeting, truly listening, remembering a name, taking ownership when something goes wrong, expressing genuine appreciation. Those moments accumulate.

Satisfaction becomes trust.
Trust becomes loyalty.
And loyalty becomes growth.

Our newest article explores why consistently getting the basics right may be one of the most powerfulโ€”and overlookedโ€”business strategies of all.

๐Ÿ”— Read the full article:
ligcoaching.com/loyalty-is-built-in-the-moments-leaders-overlook

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