Why Auction
The auction method of marketing has been used in this country since the early colonial days of the 1700's. Importers found that they could sell greater quantities of product in much less time, than with conventional methods. Since then, the auction process has developed into an effective method to liquidate almost any type of merchandise from livestock to land. Basically, no two items are exactly alike, especially when it comes to Real Property. When numerous buyers converge to bid on one desirable item or parcel, the results are obvious. The laws of supply and demand come into effect. Auction creates the Most Exposure in the shortest period of time
Auction provides an Aggressive, Advanced Marketing Program that increases interest in and awareness of a property or item
Auction brings multiple qualified buyers to a point of decision, “Act now or lose the opportunity to purchase.”
Auction generates excitement and heightens buyer interest
Auction creates competition among buyers
Auction removes the necessity for Seller/Buyer negotiations….A sale with NO contingencies
Auction realizes True Market Value….price can exceed the price of a negotiated sale…no upside limit. Seller, not buyer chooses the date property or assets are sold
Seller sets the terms and conditions of the sale
High seller carrying costs eliminated e.g. Interest, taxes and maintenance
A speedy process
There’s no doubt that an auction is the fastest sales process around. It’s quick and efficient and that’s what makes it attractive. Fun and Excitement
There’s no doubt that an auction is entertainment at its finest. Crowds of people competing for unique property, combined with that lively and rhythmic auction chant make for some great entertainment and fun. It’s an event the whole family can enjoy. Auction: The Unlimited Marketplace
Auctions allow the public to experience the same type of excitement that is found on the floor of the commodities exchange. After the fervor of the event, sellers know their merchandise sold at prices truly representative of market value, and buyers walk away knowing they paid an amount only one bid higher than what someone else was willing to pay. Everyone wins at an auction.
