Superior Sign Co.

Superior Sign Co. We’re a full-service sign, lighting, and graphics company serving all of West Michigan. Superior Sign Company – Your Brand Is Our Business

From design and manufacturing to installation and service, we handle it all!

We recently completed this sleek interior office sign for SW Real Estate Investments, and it’s a perfect example of how ...
04/10/2026

We recently completed this sleek interior office sign for SW Real Estate Investments, and it’s a perfect example of how less can be more.

This custom aluminum sign features RGB halo lighting, creating a subtle glow that adds depth, style, and a modern edge to the space. Clean lines + premium materials = a professional look that makes a statement without saying too much.

At Superior Sign Company, we specialize in bringing branding to life—inside and out.

📞 (616) 330-1320
📧 [email protected]

There’s nothing like an interior lighting upgrade to completely transform a space. What was once dim and dull is now bri...
04/02/2026

There’s nothing like an interior lighting upgrade to completely transform a space. What was once dim and dull is now bright, clean, and full of energy.

Superior Sign Company recently replaced all of the interior gym lighting for Burn Boot Camp Grand Rapids — and the difference is incredible. The new lighting doesn’t just look better… it feels better. Brighter spaces boost motivation, improve visibility, and create an environment people actually want to be in.

Whether it’s a gym, office, factory or retail space — lighting plays a huge role in how your business is experienced. If your space feels dark or outdated, it might be time for an upgrade.

📞 (616) 330-1320
📧 [email protected]

Let’s turn your space from dim… to dynamic.

Let’s be honest… a bad sign is like a bad haircut — everyone notices, and nobody says anything.Your sign is the face of ...
03/26/2026

Let’s be honest… a bad sign is like a bad haircut — everyone notices, and nobody says anything.

Your sign is the face of your business. It’s working 24/7, in the rain, snow, wind, and blazing sun, trying to get customers to walk through your door. A great sign grabs attention, looks professional, and tells people, “Yeah, these guys know what they’re doing.”

That’s where we come in.

At Superior Sign Company, we make the whole process easy. We design it, build it, handle permits, install it, and even maintain it long-term. You don’t have to juggle five different companies — just call us and we’ll handle the rest.

Basically, we make you look good… and we make the process painless.

If your sign is starting to look like it survived the 90’s, it might be time for an upgrade. Give us a call.

📞 616-330-1320
📧 [email protected]

Superior Sign Company — We make signs that make you money.

Last night, our owners proudly represented Superior Sign Company at the South Kent Area Chamber Annual Dinner—it was tru...
03/20/2026

Last night, our owners proudly represented Superior Sign Company at the South Kent Area Chamber Annual Dinner—it was truly an emerald evening full of laughter, fun and awards!

We’re grateful to be part of such a strong and supportive local community, and we love connecting with the people and businesses that make West Michigan great.

They say luck comes from four-leaf clovers…We say it comes from great employees and even better customers 🍀We appreciate...
03/17/2026

They say luck comes from four-leaf clovers…
We say it comes from great employees and even better customers 🍀
We appreciate you all more than a leprechaun loves his gold.
Happy St. Patrick’s Day—stay lucky (and maybe a little mischievous).

Did you know 76% of consumers have entered a business they’ve never visited before simply because of its signage?Your si...
03/16/2026

Did you know 76% of consumers have entered a business they’ve never visited before simply because of its signage?

Your sign isn’t just a label on your building — it’s your 24/7 salesperson.

Even more surprising:
• Nearly 60% of businesses report increased sales after installing or upgrading signage
• LED sign upgrades can reduce energy use by up to 80% compared to old fluorescent lighting

If your sign is flickering, dim, outdated, or just not grabbing attention anymore, it might be costing you customers.

At Superior Sign Company, we help local businesses stay visible with expert sign repair, LED upgrades, and custom signage solutions.

Because great businesses deserve signs that work just as hard as they do.

📍 Locally owned. Family operated. Proudly serving West Michigan.

[email protected]
(616) 330-1320

From drab to fab! Looking good Crown Plaza Lansing! Had to do some customization to that big sign!
03/16/2026

From drab to fab! Looking good Crown Plaza Lansing! Had to do some customization to that big sign!

Grand Rapids Businesses — Want to Stand Out?Your sign is often the first thing customers notice about your business. Mak...
03/07/2026

Grand Rapids Businesses — Want to Stand Out?

Your sign is often the first thing customers notice about your business. Make sure it leaves the right impression.

Superior Sign Company is a locally owned, family-operated business proudly serving West Michigan. We help businesses grow with high-quality custom signage, LED displays, storefront signs, vehicle graphics, and professional installations.

Whether you're opening a new location, upgrading your storefront, or adding LED signage, our team delivers professional results that get your business noticed.

✔ Custom Business Signs
✔ LED & Digital Displays
✔ Storefront Signs
✔ Wall Graphics & Murals
✔ Professional Installation

We’re proud to support local businesses and our community.

📞 Call today: (616) 330-1320
📧 [email protected]

Superior Sign Company
Professional Signs That Get Your Business Noticed.

🔔 Superior Sign Media Print Services 🔔From storefronts across West Michigan to busy job sites, community events, and ful...
02/26/2026

🔔 Superior Sign Media Print Services 🔔

From storefronts across West Michigan to busy job sites, community events, and full vehicle fleets — Superior Sign Company produces bold, high-quality graphics that get noticed and drive real results.

We specialize in:
• Banners of all kinds
• City light pole banners
• Construction fence banners
• Interior & exterior wall graphics (including brick wall applications)
• Sidewalk graphics
• Window graphics
• Yard signs
• Banner flags
• Commercial & fleet vehicle graphics
• And much more

Whether you need a single banner or a full multi-location rollout, our team delivers vibrant color, durable materials built for Michigan weather, and professional production you can count on.

📦 Have multiple locations or out-of-state installs? No problem. We print and ship nationwide, making it easy to get your materials exactly where they need to be — on time and ready to perform.

If you’re ready to elevate your brand presence, Superior Sign Company is ready to help move it forward.

[email protected]
(616) 330-1320
www.SuperiorSignGroup.com

How important is your signage? Your sign is more than a marker — it’s your most powerful marketing tool.At Superior Sign...
02/26/2026

How important is your signage?

Your sign is more than a marker — it’s your most powerful marketing tool.

At Superior Sign Company, we remind business owners across West Michigan that bold, eye-catching, and properly maintained signage directly impacts revenue and customer engagement.

📊 Consider the data:

• According to industry research from the International Sign Association, 76% of consumers say they have entered a store they had never visited before simply because of its signage.
• Nearly 68% of consumers believe signage reflects the quality of a business’s products or services.
• Studies show that businesses can see a 10–15% increase in sales simply by upgrading or improving their signage.
• More than 50% of customers report avoiding a business with poorly maintained or hard-to-read signs.

Your sign works 24/7. It builds brand recognition, drives impulse visits, and reinforces credibility — but only if it’s bold, visible, and properly maintained.

Faded panels, outdated branding, dim lighting, or structural wear don’t just look bad — they send the wrong message about your business.

If your signage isn’t turning heads, it may be turning customers away.

At Superior Sign Company, we design, manufacture, install, and maintain signage that makes a statement and delivers results.

Ready to make your first impression count?
Let’s build something Superior.

[email protected]
(616) 330-1320
www.SuperiorSignGroup.com

🚨 Financing Available 🚨 At Superior Sign Company, we understand that signage is one of the most powerful investments you...
02/25/2026

🚨 Financing Available 🚨

At Superior Sign Company, we understand that signage is one of the most powerful investments you can make in your business — but large projects like digital signage can feel like a big upfront expense.

That’s why we’re proud to offer financing options to help you move forward now — without waiting.

💡 Why Finance Your Sign Project?

✅ Preserve Cash Flow
Keep your working capital in place for payroll, inventory, and daily operations.

✅ Start Generating ROI Immediately
Your sign starts working for you the day it’s installed — not after it’s paid off.

✅ Upgrade to Digital
Financing makes high-impact digital LED signs more attainable, giving you flexibility to promote sales, events, and real-time messaging.

✅ Stay Competitive
Modern, professional signage elevates your brand and keeps you ahead of competitors who may still be relying on outdated displays.

⸻

📈 How Signage Delivers ROI

• Increased foot traffic
• Higher impulse purchases
• Stronger brand visibility and recognition
• Ability to promote high-margin items instantly
• Reduced ongoing advertising costs (no recurring print or radio spend)
• 24/7 marketing presence
• Improved property value and curb appeal

A digital sign doesn’t just advertise — it communicates, adapts, and sells for you around the clock.

If you’ve been putting off a sign upgrade because of budget concerns, financing may be the bridge that gets your brand the visibility it deserves — now, not later.

Let’s talk about how we can structure a solution that fits your budget and helps move your branding forward.

📍 Serving West Michigan
📞 Reach out today to learn more about financing options.

www.SuperiorSignGroup.com
[email protected]
(616) 330-1320

Address

4964 Starr St
Grand Rapids, MI
49503

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+16163301320

Website

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