Wolverine Printing Company

08/05/2026

Print marketing delivers response rates that are 37% higher than email marketing.- Association of National Advertisers (ANA)

07/29/2026

Print adds something other channels can't. It's friendly, warm, and inviting, something people can hold in their hands, which makes it impossible to ignore.

07/23/2026

Most mailers know that great direct mail requires three things: great copy, a great offer, and a great list. But there is so much more! Here are some additional success factors that make for impressive results. Are there any you might be overlooking?

• Right format
• Strong call to action (CTA)
• Consistent cross-channel branding
• Multiple channels for response
• Right timing
• Personalization

Talk to us before sending your next mailing campaign to make sure that greatness awaits!

07/21/2026

There's a line marketing walks every day. On one side, your communication says we know you and we care about you. Cross it, and it starts to feel like someone has been watching a little too closely.

Customers want relevance. They want to feel like the message was actually meant for them. What they don't want is to feel exposed, like their privacy got traded away for a slightly better email subject line.

Finding that balance takes more than data. It takes judgment.

Need help developing communications your customers and prospects actually want to hear? We have the expertise to help you find that line and stay on the right side of it.

07/15/2026

07/10/2026

In a mailbox full of standard postcards and plain envelopes, texture wins. Weight wins. Shine wins. If you want your printed piece to get noticed, opened, and remembered, embellishments aren't just nice to have. They're your competitive advantage.

07/08/2026

A one time ad blitz gets attention. It doesn't build trust.

Trust comes from showing up again and again. Same message, right timing, every time.
That's what keeps you top of mind when people are ready to buy.

Stop chasing a moment. Start building a rhythm.

07/01/2026

Highly targeted direct mail is a great way to draw leads into the top of the funnel. From there, continue to feed prospects the right information, at the right time, to draw them in more deeply.

06/23/2026

When was the last time you reached out to a current customer just to check in?

Research shows a 5% increase in customer retention can drive profits up by as much as 95%. The customers you already have are worth investing in.

Engage often. Offer value. Stay top of mind. The brands that win long term are the ones that make customers feel remembered.