Maltese Marketing LLC

03/19/2026

Price gets the attention. Value earns the business.
“Price is what you pay. Value is what you get.” — Warren Buffett
Here’s the part that gets overlooked, especially with small and mid-sized businesses: value isn’t fixed. It shifts depending on who you’re talking to.
One client might care about speed. Another wants guidance. Someone else just wants it done right the first time without thinking about it again. Same service… completely different expectations.
So when you’re pricing your product or service, it’s not just about covering costs or matching competitors. It’s about understanding who you’re actually trying to serve.
And maybe more importantly—what they actually value.
That’s where things get interesting.
Because “adding value” doesn’t always mean adding more. Sometimes it’s clarity. Sometimes it’s responsiveness. Sometimes it’s simply removing friction.
Not everyone is your customer. And that’s a good thing.
The businesses that win tend to lean into that. They get specific. They build for a certain type of client. And then they price accordingly—confidently, not defensively.
Price is a number.
Value is a perception.
The gap between the two? That’s where strategy lives.

01/07/2026

Fun fact! Pastizzi is the national sweetheart dish of Malta. It is now in the dictionary. Great marketing Malta!

10/01/2025

Who do you know!? We are looking for freelance graphic designers to add to our roster. Remote work but needs to be US based.

09/24/2025

Spending the day learning more about GEO - that is SEO for AI LLM's. Gotta keep learning! This stuff changes by the day!

08/25/2025

If you can't tell from the name we are Big fans of travel and of Malta! Delta is adding direct routes and is letting people
Vote! If you have 10 seconds login to your delta app and vote for Malta!!

Delta debuts its first-ever Route Race to choose which European destination joins Delta’s summer 2026 schedule. SkyMiles Members can vote in the app beginning today, Aug. 25, through Friday, Aug. 29.

07/24/2025

We all have a why... for why we get up every day and hustle. For me and for many of our team members that answer is travel. Last week we got back from a 10 day family trip to Japan. It was insane to experience such an amazing culture, people and of course food. I am coming home with a lot more knowledge and ideas for clients! The above pic is from the Pokémon cafe Tokyo and depicts how I feel after the trip. Content!

04/19/2025

Businesses who don't answer the phone don't do well! When I chat with my customers I always ask how many calls come in. Those who know the number and always keep their phones are busy. Those who pick and choose don't. Get excited about your business!

03/17/2025

Hot Take : why isn't travel 101 a mandatory class in elementary or high school? It would be more used than things like chemistry for most and is basically a way to bring history and culture to life. Plus I think we would have a much more open minded world where people could appreciate other cultures and traditions and be less scared of "others" if we all were less afraid to get out of our comfort zones and travel. It doesn't have to be expensive if you know how to do it, thus the class!

02/20/2025

🚨 AVOID DISASTER! 🚨Stop Missing Leads.
You’re marketing, leads are coming in… but are they actually reaching your inbox? 😨 Lately, I’ve seen too many business owners missing out on HOT, time-sensitive leads because they’re getting lost in Gmail’s spam folder.
⚠️ If you rely on email for leads, you MUST check your spam settings NOW. Don’t let potential customers slip through the cracks!
📩 Here’s how to fix it: https://www.jotform.com/help/404-how-to-prevent-emails-from-landing-in-gmails-spam-folder/
Take 2 minutes to follow these steps and make sure every lead counts. 💰

01/24/2025

This is why you don't want to trust Google to automate your bidding for conversions. They may charge you $60 for a single click (even in a campaign with a $60 a day budget). We saw this in a clients account and Google recommended that we up our bids from $5 to $61 to win. We didn't. Instead we stayed low. Waited for our competitor to run out of money after 1 click daily then went in to buy the same click 12 times for $5 each.

01/07/2025

We love our clients!! Whether you are a non profit, a small business or something different entirely we are here to help! Custom marketing approaches for every client!