Taproot Pictures

Directions Website

Taproot Pictures We help people and brands share meaningful ideas - through film.

Whether it’s your brand, an idea, a product, or a story, it needs to connect in a way that’s true to who you are and that resonates honestly with what’s important to your audience. This is our mission – to use the power of cinematic filmmaking to help others tell their stories and share their ideas.

10/09/2026

on how 5 played a key role in pre-production for the Subaru shoot.

10/05/2026

If you were to have a very beautiful dream about Subaru, this is what you’d see.

This week we’re kicking off our behind the scenes look into the Subaru of America studio shoot, starting with Brian Petch talking about the vision behind bringing the outdoors indoors.

10/02/2026

NEW WORK (+ Director’s Cut Coming Soon!) | Moments and BTS from our recent work for Subaru.

Across the board we couldn’t be more grateful for everyone from every department and every step of the process for making this production possible.

Production: Taproot Pictures 🌳
Director - Brian Petchers Brian Petch
Executive Producer - Josh Carrasquillo Josh from Taproot
Producer - Bryan Fellows Bryan Fellows
Producer - Annie Varberg Annie Varberg
Associate Producer - Jeff Conlon Jeffrey Conlon
Production Manager - Katie Kranz Katie Dunbar Kranz
Production Coordinator - Jessie Epstein Jessie Epstein
Director of Photography - Jeff Sukes Jeff Sukes
35mm Camera Operator - Jonathan Patterson midwestcowboy_
1st Assistant Camera - Tyler Hollman Tyler Hollman
2nd Assistant Camera - Holly Crevier Holly Crevier
Gaffer - Max Rubner Max Rubner
Best Boy Electric - Joe Vargo
Key Grip - Anthony Gaskell
Best Boy Grip - Jon Gray
Grip/Electric Swing - Matthew Malone
Softbox Operator - Mike Nykoruk
Technocrane Op - Shawn Cragin 
VTR - James Brown
Digital Imaging Technician - Mike Herrst Mike Herrst
Production Designer - Zach Thomas Zach
Art Assistant - Carlee Craig Carlee Craig
Art Assistant - Steph Fulks STΞPH ☽
Art Assistant - Jordan Han Jordan Han | Film
Key Makeup Artist - Renata Stojcevski
Wardrobe Supervisor - Angie Yaldoo Angie Johnny Yaldoo
Animal Wrangler - Nikki Welch
B Camera Operator - Noah Loushin
Production Assistant - Andrew Colohan
Production Assistant - Trenton Davis Trenton Davis
Production Assistant - Shea Wilson ✨Shea✨

Shot on ARRI, Angenieux, Kodak Motion Picture Film

09/23/2026

We ❤️ composers

Director Jakub Blank talks about collaborating with Cubby to create the custom, era-spanning soundtrack of the Haworth brand film.

09/21/2026

From working with archival images to 3D modeling brand new environments, Jakub talks about collaborating with Igor + Valentine in the Haworth brand film.

09/17/2026

In our latest Behind the Production, hear from director Jakub Blank about crafting the Haworth Power brand film. Full video is out on the Taproot YouTube channel.

09/15/2026

NEW WORK | :30 Trailer and select moments from a bold, animation driven brand film for Haworth!

Full film is posted on our LinkedIn.

Taproot Pictures 🌳
Director/Editor - Jakub Blank Jakub Blank
Producer - Nate Morris Nate Morris
Design & Animation - Igor + Valentine Igor + Valentine
Composer, Sound Mix/Design - Cubby Cubby

Haworth
Creative Dirction - Meg Whinery
Product Marketing - Neal Sturrus & Jakson Becker

09/10/2026

In this final part of BTS from our work for the Lincoln Aviator, director Brian Petch talks about crafting the world of the spot.

09/08/2026

It’s just another day in Hollywood with the one and only Paul Theodoroff

Part II anyone?

04/23/2026

Go behind the scenes with Nate and Brett as they break down the creative vision and process behind our latest spot for Bissell.

It was a full team effort, built around a new product launch, shot over five days, and featuring some furry cast members. Thankful for everyone who brought their A-game to this project!

Address

415 Norwood Avenue SE
Grand Rapids, MI
49506

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Website

, ,

Alerts

Be the first to know and let us send you an email when Taproot Pictures posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share