Crossroads Eldercare Options

10/13/2026

Crossroads was honored to attend and support the 75th Annual Kent County Veteran of the Year celebration.

A special thank you to Kent County Veterans Services for hosting such a meaningful event recognizing the incredible men and women who have served our country. We are grateful for the opportunity to sponsor this event as a small token of our appreciation for the veterans who have sacrificed so much in service to our country.

Thank you to all who have served and continue to serve.

09/10/2026

Webinar #2 of the Crossroads Fall Webinar Series is coming up!

Home Care vs. Senior Living: Pros, Cons, and Important Considerations
📅 September 22 | 4–5 PM

Should care stay at home, or is senior living the better option? Join Crossroads Eldercare Options for an unbiased look at the benefits, challenges, costs, and important considerations of both home care and senior living.

We’ll compare the two options, discuss the situations where each may be a better fit, and walk through the factors families should consider when making this decision—including care needs, safety, socialization, family support, cost, and long-term needs.

Whether you’re planning ahead or currently considering care for a loved one, this webinar will help you better understand your options and make a more informed decision.

Registration & Info: 40fbe9a8-c007-4aa8-aa30-da7438d9c3a3@9ccc87c3-7ed7-4292-8aa2-8485099e0686?source=copyLinkLegacyShareLinkDialog" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/40fbe9a8-c007-4aa8-aa30-da7438d9c3a3@9ccc87c3-7ed7-4292-8aa2-8485099e0686?source=copyLinkLegacyShareLinkDialog

08/18/2026

We’re hiring!

Crossroads Eldercare Options is looking for an Eldercare Advisor to join our team in Grand Rapids.

We’re looking for someone who is passionate about helping seniors and families navigate important care decisions and who has strong relationships within the local healthcare and senior care community.

If you or someone you know may be a great fit, we’d love to connect!

Apply here: https://crossroads-eldercare-options.careerplug.com/jobs/3255863/apps/new

About Crossroads Eldercare Options For the last 14 years, Crossroads Eldercare Options has been guiding seniors and their families through one of life’s most important decisions – navigating care options with clarity, compassion, and expertise. We help families explore senior living communities,...

08/13/2026

We’re excited to launch the Crossroads Fall Webinar Series!

Throughout the fall, we’ll be hosting five free webinars designed to help families navigate the questions and decisions that come with caring for an aging loved one. Each webinar will focus on a different part of the eldercare journey, providing families with practical information they can use when making important care decisions.

We’ll kick off the series on September 2 with Navigating the Senior Care Maze, providing families with a clearer understanding of the different types of senior care, available resources and funding options, and where to begin when a loved one needs additional support.

Check out the full schedule below and register for our first webinar today.

Registration & Info: 4f0eee45-7ed9-4149-b37a-c09c33adaa19@9ccc87c3-7ed7-4292-8aa2-8485099e0686?source=copyLinkLegacyShareLinkDialog" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/4f0eee45-7ed9-4149-b37a-c09c33adaa19@9ccc87c3-7ed7-4292-8aa2-8485099e0686?source=copyLinkLegacyShareLinkDialog

06/18/2026

What an incredible day at the inaugural Crossroads Charity Classic benefiting the Parkinson's Foundation.

What started as an idea to give back to an organization that does so much for the populations we serve turned into a day filled with great golf (despite a bit of rain), new connections, and most importantly, funds raised to support ongoing research toward a cure for Parkinson’s disease.

Thank you to our sponsors, golfers, volunteers, and community partners for making the inaugural Crossroads Charity Classic such a success. We are incredibly grateful for your support and proud of what we were able to accomplish together.

We look forward to building on this event for years to come.

Thank you to our sponsors:
Cavallo
Custer, Inc.
Centennial Securities
Peacehaven Advisory Group
Hospice of Michigan

05/13/2026

Our website looks a bit different today...

For the last 14 years, Crossroads has helped families navigate the complexities of senior care. Today, we’re taking the next step in that mission.

We are incredibly excited to announce the launch of Crossroads Home Care Services, expanding our support for families by now providing in-home care alongside our existing eldercare advising services.

Implementing our own in-home care team allows us to deliver better health outcomes through a more connected approach to care — one where In-Home Caregivers and Eldercare Advisors work together to support families.

This is not a separate direction for our company. It is a natural evolution of our mission that allows us to provide an entirely new model of support here in West Michigan.

Every client receiving home care through Crossroads is supported not only by exceptional caregivers, but also by a dedicated Eldercare Advisor who remains involved throughout the aging journey.

We invite you to reach out to our team or explore our new website to learn more about this integrated model of care, the services we provide, and how our team supports families throughout the aging journey.

https://crossroadseldercare.com/inhome-care/

04/23/2026

⛳️ We’re just under two months out from the 2026 Crossroads Charity Classic on Wednesday, June 17th at Thornapple Pointe Golf Club.

This event supports the Parkinson's Foundation, with all proceeds going toward improving care and advancing research toward a cure.

We’d love to have you join us for a great day of golf, connection, and impact.

👉 Register a team, explore sponsorship, or learn more: https://lnkd.in/gxaJq-Mx

A big thank you to our incredible sponsors! We truly appreciate the partners helping make this event possible:

CAVALLO
Custer, Inc.
Peacehaven Advisory Group
Hospice of Michigan
Centennial Securities
Edward Jones

P.S. We’ll also have two $10,000 hole-in-one prizes during the tournament — hope you’re feeling lucky!

04/20/2026

14 years.

Yesterday marked 14 years of Crossroads serving families across West Michigan!

Since the beginning, our goal has been simple. To help families navigate senior care decisions with clarity, guidance, and support when it matters most.

Over the years, we have had the privilege of supporting thousands of families and partnering with incredible professionals throughout our community. We are grateful for the trust so many have placed in us and for the opportunity to make a real difference in the lives of those we serve.

We are proud of what has been built over the past several years and excited for the years ahead!

03/30/2026

⛳️ We’re excited to officially announce the 2026 Crossroads Charity Classic!

This event is a fundraising initiative supporting the Parkinson's Foundation, with all proceeds benefiting their work to improve care and advance research toward a cure.

Join us on Wednesday, June 17th, 2026 at Thornapple Pointe Golf Club for a great day of golf, connection, and impact.

👉 Registration & Event Details:
https://lnkd.in/g9uPXiFM

Thank You to Our Sponsors
We’re incredibly grateful for the partners helping make this event possible:
CAVALLO
Custer, Inc.
Peacehaven Advisory Group
Hospice of Michigan
Centennial Securities

P.S. We’ll also have two $10,000 hole-in-one prizes during the tournament — hope you’re feeling lucky!

02/02/2026

🧠 Myth Busting Monday: Care Decisions Beyond the Balance Sheet

🚫 Myth
"If we pay for care now, there will be nothing left later."

✅ Busted
This belief is often driven by fear, uncertainty, and unspoken concerns about inheritance. Many families worry that paying for care will quickly drain savings and leave nothing behind for the next generation. While that concern is understandable, it can unintentionally shift the focus away from the purpose of those resources. In reality, savings are meant to support safety, dignity, and quality of life. Using them intentionally for care is not wasteful. It is often exactly what they were built for. Most care journeys do not involve immediate or long term placement in the highest and most expensive level of care. Needs typically change gradually, allowing families to plan and adjust rather than spend reactively.

It is also important to distinguish between different types of care. Independent living, assisted living, memory care, and home based support are very different financially from skilled nursing care. Senior living communities are a social and supportive environment designed to maintain independence, while skilled nursing facilities are medical settings intended for the most complex and ongoing clinical needs. Assuming that all care leads quickly to a nursing home often creates unnecessary fear and delays helpful support earlier in the process.

🔗 Read the blog article here: https://crossroadseldercare.com/myth-busting-monday-care-decisions-beyond-the-balance-sheet/