01/13/2019
Q4 is Over - Time to RELAX!....not...
As an online seller is January your vacation month? It would seem to make sense after all the hard work of the last few months. But you may be making a poor business decision.
Over $150 billion in gift cards were given out this last year, with Amazon being the largest volume. People are going to spend those cards. And then there are people who will return gifts to buy what they really want.
I'm all for taking a winter vacation...but you may want to wait another month or so before taking your eye off the online marketplaces.