Dana Safety Supply

Dana Safety Supply Dana Safety Supply, relentless supporter of Public Safety Professionals. 50+ locations nationwide Myers, FL, Ft. Worth, TX.
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Executive Summary of DANA Safety Supply’s Operations and Capabilities:

Dana Safety Supply (DSS) is a major warehousing distributor, seller, service provider, and installer of law enforcement and public safety fleet vehicle equipment including emergency lighting, and related law enforcement products that are typically employed by public safety entities. In addition, DSS is a major distributor of l

aw enforcement, tactical supplies, duty gear, fi****ms, ammunition, uniforms, and other public safety products. DSS operates 30 locations located in Greensboro, NC (2), Clinton, NC, Columbia, SC (2), Atlanta, GA, Marietta, GA, Preston, GA, DeLand, FL, Jacksonville, FL, Orlando, FL, Tampa, FL, Ft. Walton Beach, FL, Miami, FL, Pompano Beach, FL, Tallahassee, FL, Livingston, MT, Memphis, TN, Nashville, TN, Little Rock, AR, Baton Rouge, LA, Alabaster, AL, Lorton, VA (also covering the Metro Washington D.C. area), Los Angeles, CA, Oklahoma City, OK, Houston, TX, La Feria, TX, Austin, TX and Ft. DSS was founded in 2005 by a group of law enforcement and fleet professionals and has grown to become one of the largest companies of its type in the United States. DSS is a subsidiary of Duval Motor Company and the Scott McRae Group, (SMAG), a 106 year old family company that has been in continuous operation, and under the same ownership since 1916. SMAG employs more than 700 people across multiple companies in the automotive, finance, and service industries. Each company operates independently, is its own legal entity, and is headed by its own President and management team, but has the financial resources and backing of SMAG at its disposal. DSS directly employs more than 300 people. This includes a full-time outside sales staff of more than 40 personnel who meet and service public safety customers on a daily basis. The inside sales support team of 11 support outside sales efforts and provide immediate customer support along with the administrative and support staff of more than 100. DSS also employs more than 160 emergency vehicle technicians. Each DSS location is staffed with personnel who possess extensive experience in the sales, installation, and service of public safety products. Many of DSS personnel are former law enforcement or military personnel with expertise in administrative operations, budgeting and procurement, fleet management, patrol operations, special operations, and training. DSS regularly provides emergency vehicle equipment, installation services, and public safety products to numerous state, federal, and local public safety agencies, as well as to automotive dealers who utilize our up-fitting services and products. DSS holds and has successfully completed hundreds of large volume contracts with major public safety agencies throughout its territory to include Federal & State Agencies in CA, NC, SC, GA, FL, AL, TN, AR, OK, MS, LA, AR, TX, VA, and MT. DSS is also an approved contractor for the GSA and has a GSA contract for numerous public safety products and also for installation and upfitting services. DSS builds an average of 11,000 public safety vehicles annually with a sales volume in equipment and installations of approximately 140 million dollars. DSS has extensive experience in equipment specifications, performance, installations, service and troubleshooting, and is intimately familiar with emergency lighting, video systems, radar systems, GPS systems, radio equipment, cages, bumpers, and related bolt on and electronic equipment. To further support its customers, DSS maintains an average inventory of approximately 25 million dollars in products, with more than 20 million dollars of that in emergency equipment and accessories. Many of these products and more can be found on our industry leading e-commerce website www.fleetsafety.com as well as www.danasafetysupply.com. On this site, customers can also find our selection of turnkey patrol vehicles for sale. We have a large stock of Police vehicles, Special Service vehicles, lighting, and equipment that can be delivered to a customers’ location in a much quicker turnaround time than our industry typically offers. You can find our current turnkey Police Vehicle inventory by visiting our website and clicking on “Turnkey Vehicles” in the top menu. The mission objective of DSS is to provide its customers with top tier products, backed by first rate customer service, while maintaining the competitive pricing structure that is necessary to compete successfully for government contracts. Major emphases of DSS’ business model is brick and mortar sales, service, installation, and warehousing operations in every location. Each DSS location is staffed with local inside and outside sales personnel to support the service needs of local agencies. DSS recognizes the need to have local services available to its customers and as such all service components and support are available locally in each of its locations. Dana Safety Supply (DSS) is owned by Duval Motor Company. Start a career with Dana Safety Supply! If you are interested in a dynamic, satisfying, and financially rewarding career in our industry please reach out to us to discuss opportunities. Click Here to Apply for one of our many positions available for installation/technicians, sales, and management! or email us at [email protected]

WE ARE EXPANDING, WE ARE GROWING, & WE ARE HIRING

We are seeking the highest caliber, and most capable, sales and technical personnel to apply for positions at DSS throughout our territories. We offer excellent compensation, benefits, and relocation packages for the right individuals.

06/17/2026

Simple. Clean. Effective.

Our Clinton, NC team recently completed this Ford Mustang upfit for the NC Department of Justice, proving you don’t need an over-the-top build to create a highly capable response vehicle.

This package features SoundOff Signal equipment throughout, including an Interior Light Bar on the passenger side, mPower grille and rear window lighting, and an UltraLITE Plus 4 module in the rear windshield for maximum rear visibility.

Ready to build a vehicle that fits your mission? Contact Dana Safety Supply today and let’s get your next upfit on the road.

06/15/2026

Have a look at this sharp new upfit built for Valencia County Fire Department by our Belen, New Mexico team. 🔥

Outfitted with SoundOff Signal lighting and the bluePRINT intelligent control system, plus equipment from Setina Manufacturing, westinautomotive, and Gamber-Johnson, this build is ready to support first responders when every second counts.

Ready to upgrade your fleet? Whether you’re replacing a single vehicle or outfitting an entire department, Dana Safety Supply has the people, products, and nationwide support to get the job done right.

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Two major conferences. Two major cities. One team ready to support you.This week, Dana Safety Supply is exhibiting at bo...
06/08/2026

Two major conferences. Two major cities. One team ready to support you.

This week, Dana Safety Supply is exhibiting at both the National Sheriffs’ Association Conference in Omaha and GFX in Long Beach. With one of the most experienced teams in the industry, we’re able to bring knowledgeable personnel to both events, ensuring agencies have access to the expertise and solutions they need.

If you’re attending either show, stop by our booth and talk with our team. Whether you’re planning fleet purchases, vehicle upfits, officer safety initiatives, or equipment upgrades, we’re here to help.

Find us at Booth 553 for GFX, or Booth 1501 for NSA. We’re looking forward to seeing old friends and making new ones!

06/05/2026

Dana Safety Supply’s newest Federal Signal demo vehicle is hitting the road across the Northeast.

Built to showcase a complete patrol solution, this vehicle features equipment from Federal Signal, Gamber-Johnson, Setina Manufacturing, and TigerTough. A huge thank you to our industry partners for helping bring this build to life.

Considering Federal Signal for your next vehicle upfit? Our team can help you evaluate options, compare solutions, and build a package that fits your agency’s needs.

Contact Dana Safety Supply to schedule a demo.

06/03/2026

NC Central University Campus Police is rolling in a newly upfitted Ford PIU built by our Greensboro team.

This build features SoundOff Signal emergency lighting, a Havis, Inc interior console, and a Setina Manufacturing partition system, creating a mission-ready package designed for campus law enforcement operations.

Would a vehicle like this fit your campus security needs? Let us know in the comments or contact Dana Safety Supply to get started on your next build.

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05/29/2026

What do you think about Steelhead Outdoors firearm lockboxes?

When a full gun safe isn’t practical, secure firearm storage still matters. Steelhead lockboxes offer durable, portable protection for officers, agencies, fleet vehicles, and anyone needing secure storage on the go.

Would you trust a portable lockbox for firearm storage in your vehicle or workspace? Tell us why or why not in the comments!

Today we honor the men and women of the United States Armed Forces who gave everything in service to this country. Memor...
05/25/2026

Today we honor the men and women of the United States Armed Forces who gave everything in service to this country. Memorial Day is more than a long weekend. It is a reminder that freedom has always come at a cost paid by those who never made it home.

At Dana Safety Supply, we work every day alongside those who continue to serve and protect our communities. Today, we pause to remember the heroes who gave their lives defending them.

We remember. We honor. We will never forget. 🇺🇸

Address

500 Edwardia Drive
Greensboro, NC
27409

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18008450045

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