Dana Safety Supply

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Dana Safety Supply Dana Safety Supply, relentless supporter of Public Safety Professionals. 50+ locations nationwide Myers, FL, Ft. Worth, TX.
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Executive Summary of DANA Safety Supply’s Operations and Capabilities:

Dana Safety Supply (DSS) is a major warehousing distributor, seller, service provider, and installer of law enforcement and public safety fleet vehicle equipment including emergency lighting, and related law enforcement products that are typically employed by public safety entities. In addition, DSS is a major distributor of law enforcement, tactical supplies, duty gear, fi****ms, am******on, uniforms, and other public safety products. DSS operates 30 locations located in Greensboro, NC (2), Clinton, NC, Columbia, SC (2), Atlanta, GA, Marietta, GA, Preston, GA, DeLand, FL, Jacksonville, FL, Orlando, FL, Tampa, FL, Ft. Walton Beach, FL, Miami, FL, Pompano Beach, FL, Tallahassee, FL, Livingston, MT, Memphis, TN, Nashville, TN, Little Rock, AR, Baton Rouge, LA, Alabaster, AL, Lorton, VA (also covering the Metro Washington D.C. area), Los Angeles, CA, Oklahoma City, OK, Houston, TX, La Feria, TX, Austin, TX and Ft. DSS was founded in 2005 by a group of law enforcement and fleet professionals and has grown to become one of the largest companies of its type in the United States. DSS is a subsidiary of Duval Motor Company and the Scott McRae Group, (SMAG), a 106 year old family company that has been in continuous operation, and under the same ownership since 1916. SMAG employs more than 700 people across multiple companies in the automotive, finance, and service industries. Each company operates independently, is its own legal entity, and is headed by its own President and management team, but has the financial resources and backing of SMAG at its disposal. DSS directly employs more than 300 people. This includes a full-time outside sales staff of more than 40 personnel who meet and service public safety customers on a daily basis. The inside sales support team of 11 support outside sales efforts and provide immediate customer support along with the administrative and support staff of more than 100. DSS also employs more than 160 emergency vehicle technicians. Each DSS location is staffed with personnel who possess extensive experience in the sales, installation, and service of public safety products. Many of DSS personnel are former law enforcement or military personnel with expertise in administrative operations, budgeting and procurement, fleet management, patrol operations, special operations, and training. DSS regularly provides emergency vehicle equipment, installation services, and public safety products to numerous state, federal, and local public safety agencies, as well as to automotive dealers who utilize our up-fitting services and products. DSS holds and has successfully completed hundreds of large volume contracts with major public safety agencies throughout its territory to include Federal & State Agencies in CA, NC, SC, GA, FL, AL, TN, AR, OK, MS, LA, AR, TX, VA, and MT. DSS is also an approved contractor for the GSA and has a GSA contract for numerous public safety products and also for installation and upfitting services. DSS builds an average of 11,000 public safety vehicles annually with a sales volume in equipment and installations of approximately 140 million dollars. DSS has extensive experience in equipment specifications, performance, installations, service and troubleshooting, and is intimately familiar with emergency lighting, video systems, radar systems, GPS systems, radio equipment, cages, bumpers, and related bolt on and electronic equipment. To further support its customers, DSS maintains an average inventory of approximately 25 million dollars in products, with more than 20 million dollars of that in emergency equipment and accessories. Many of these products and more can be found on our industry leading e-commerce website www.fleetsafety.com as well as www.danasafetysupply.com. On this site, customers can also find our selection of turnkey patrol vehicles for sale. We have a large stock of Police vehicles, Special Service vehicles, lighting, and equipment that can be delivered to a customers’ location in a much quicker turnaround time than our industry typically offers. You can find our current turnkey Police Vehicle inventory by visiting our website and clicking on “Turnkey Vehicles” in the top menu. The mission objective of DSS is to provide its customers with top tier products, backed by first rate customer service, while maintaining the competitive pricing structure that is necessary to compete successfully for government contracts. Major emphases of DSS’ business model is brick and mortar sales, service, installation, and warehousing operations in every location. Each DSS location is staffed with local inside and outside sales personnel to support the service needs of local agencies. DSS recognizes the need to have local services available to its customers and as such all service components and support are available locally in each of its locations. Dana Safety Supply (DSS) is owned by Duval Motor Company. Start a career with Dana Safety Supply! If you are interested in a dynamic, satisfying, and financially rewarding career in our industry please reach out to us to discuss opportunities. Click Here to Apply for one of our many positions available for installation/technicians, sales, and management! or email us at [email protected]

WE ARE EXPANDING, WE ARE GROWING, & WE ARE HIRING

We are seeking the highest caliber, and most capable, sales and technical personnel to apply for positions at DSS throughout our territories. We offer excellent compensation, benefits, and relocation packages for the right individuals.

10/19/2026

Some passengers need a little more convincing to get in the truck.

Our Greensboro, NC team built this animal control upfit for Catawba County, with a Jackson Creek transport unit that gives animals a secure, air-conditioned ride. SoundOff Signal amber lighting helps keep officers visible while they’re stopped and working.

Animal control crews, what’s the one feature you wouldn’t build a truck without? Tell us in the comments.

Ready to build yours? Contact Dana Safety Supply.

#626726

10/16/2026

The best way to turn heads? Don’t. Until you need to.

This Dodge Durango keeps a low profile with a covert police vehicle upfit by our Fort Payne, AL team. Clean exterior. Discreet emergency lighting. Nothing advertising its next move.
A SoundOff Signal 500 Series handheld controller puts SoundOff Signal and Code 3, Inc. lighting within reach, ready to take this Durango from blending in to commanding attention.

What gives away an unmarked vehicle first: the wheels, the lighting, or something else? Tell us in the comments.
Ready to lower your fleet’s profile? Talk to Dana Safety Supply about your next covert upfit.

#663406

10/14/2026

*Part Spotlight*

Westin Automotive Products Elite Push Bumpers are made with safety features in mind. Customization options for the center push bumper include headlight and bumper guards, and lighting channels to round out the coverage based on your intended usage of the bumper. Adding your speaker to the center bar can significantly increase the volume projected over mounting it behind the grille.

We think it really adds to the classic look of a patrol vehicle too. What do you think?

10/09/2026

Come see our showroom in Greensboro, NC and get your hands on the V100 Vault Fi***rm Case by Pelican Products.

This extremely durable case is designed perfect for a personal handgun that needs protection and security in everyday life. Equipped with premium features at a price point that is surprisingly affordable, you NEED a case like this in your inventory for only $59.99!

Visit us at 4809 Koger Blvd. Greensboro, NC, and get one while supplies last! There’s only 6 left and they’re going fast😉

****msafety

10/07/2026

Who says a patrol vehicle has to be an SUV?

This Chevy Silverado police upfit just rolled out of our Belen, NM location, and it’s making a strong case for pickups in law enforcement!

SoundOff Signal lighting with bluePRINT intelligent controls
Setina Manufacturing secure rear transport and storage
Gamber-Johnson Panasonic Toughbook dock
Westin Automotive Products Elite Push Bumper

Now let’s hear from the people behind the wheel!

If your agency added pickups to its patrol fleet, would you choose the Silverado, F-150, or Ram 1500?

Pick your truck and defend your choice in the comments!

#956116

10/05/2026

SoundOff✔️ Setina✔️ Havis✔️

Have a look at these Dodge Durango vehicle builds done for the Muscle Shoals PD!

This upfit was done by our Alabaster, AL location using SoundOff Signal’s bluePRINT intelligent control system for a variety of lighting and siren settings including the Low Frequency Aftershock Siren System. Setina Manufacturing and Havis, Inc set up the interior & exterior structure with many different components rounding out an effective build that’s ready to perform.

Like what you saw in this video? What are you going to have us do with your next Durango? Let us know what you’re thinking and get started with your next install!

#607106

10/02/2026

Attention Public Safety Agencies🚨

Get your calendars ready for Monday Oct. 5th at 11 a.m.!

Join Dana Safety Supply for a BallisTech® Live Fire Demonstration at the Baton Rouge Police Department Range and take the opportunity to see this life changing equipment perform in a real-world environment. Your protection on duty is worth EVERYTHING. This Monday, learn how we can improve your agency’s safety and performance no matter what the circumstance is. We can’t wait to see you!

Pre-Register down below!👇
https://events.danasafetysupply.com

09/28/2026

Check out this sleek F-150 Responder upfit done by our Clinton, NC shop for the White Lake PD!

This build shines with SoundOff Signal lighting from front to back. It also features Setina Manufacturing metal and storage on the exterior and interior. Havis, Inc cleans up the cabin with their F-150 console, and universal laptop cradle.

Is this Truck ready for the road? How would you build your perfect responder vehicle? Let’s us know down below and contact us for your future plans!

#708565

Who remembers this STUNNING Jeep Gladiator upfit that our Deland, FL crew did for the Flagler CSO? This build featured a...
09/25/2026

Who remembers this STUNNING Jeep Gladiator upfit that our Deland, FL crew did for the Flagler CSO?

This build featured a mixture of lighting with SoundOff Signal and Code 3, Inc.

NOW with extra photos here’s a larger breakdown of what this beast has to offer! There is a Setina Manufacturing Single T-Rail fi***rm mount under the rear seat, and you can have a closer look at the SoundOff Signal 500 series handheld controller, or the Gamber-Johnson Notepad V in the interior. There is also CamLocker lockable storage on the outside to keep gear secure!

What are your opinions on the entire setup? Do you have ideas for your Jeep Gladiator? Dana Safety Supply is ready to start your next quote ASAP! Don’t hesitate!

We remember Noah, we value your friendship, and we’re honored to work with you to preserve his name. Whatever you need, ...
09/25/2026

We remember Noah, we value your friendship, and we’re honored to work with you to preserve his name. Whatever you need, we’re here to help!

Address

500 Edwardia Drive
Greensboro, NC
27409

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18008450045

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