02/25/2026
We are incredibly proud to share that AntiEtch® by MORE® Surface Care has been awarded the Gold – Most Functional Find at the 2026 edition of Kitchen & Bath Industry Show (KBIS). 🥇
This recognition is especially meaningful because KBIS is the premier event in North America for kitchen and bath design, innovation, and product performance. To be honored among the most forward-thinking brands in the industry speaks directly to what AntiEtch® was created to do: solve a real, everyday problem with permanent, measurable results.
For decades, natural stone owners have struggled with etching, staining, and surface damage, particularly on marble and other calcium-based materials. Designers love the beauty. Homeowners love the look. But the maintenance concerns have always been a limitation.
AntiEtch® changed that.
Unlike temporary sealers or topical coatings that require reapplication, AntiEtch® is a permanent surface treatment that chemically modifies the stone, creating long-term protection against acid etching and staining. It preserves the natural beauty, depth, and finish of the material while delivering true functionality, something the industry has long needed.
Winning Gold for Most Functional Find means industry experts, judges, and design leaders recognized that AntiEtch® isn’t just innovative, it’s transformative. It allows homeowners to confidently choose marble for kitchens, bathrooms, bars, and high-traffic spaces without fear. It gives fabricators and applicators a premium service offering. It gives designers freedom to specify natural stone without compromise.
Functionality is about performance in real life, not just in a showroom. AntiEtch® protects against wine, citrus, coffee, vinegar, and the everyday moments that used to leave permanent marks.
We are deeply grateful to the judges at Kitchen & Bath Industry Show for this honor, and to the incredible network of applicators, partners, designers, and homeowners who trust AntiEtch® to protect the surfaces that matter most.
This award reinforces our mission: elevate natural stone from beautiful to bulletproof. 🥇
