09/17/2026
The smartest person in the room is often the quietest liar.
I heard Eric Saperston share something Donald Keogh, the President of Coca-Cola, told him early on. Keogh said the thing that separates those who achieve from those who do not is the ability to ask others for help.
It is the inability to say four words. I do not know.
That one landed on me.
I spent years in client meetings performing certainty. A client would ask something outside my lane and I would build an answer on the spot instead of asking a better question. Nobody trained me to do that. The culture just rewards it.
Here is the rule I work by now. If I do not know, I say so, and then I ask.
The strange part is what happened after. Clients trusted me more, not less. Deals got structured better because the right people finally spoke up.
You are not paid to have every answer. You are paid to get to the right one.
Asking for help is not weakness. It is how you borrow every brain in the room.
Eric Saperston not only created "The Journey", he is also a highly sought after speaker and executive coach. Connect with Eric at https://www.ericsaperston.com/..