Second Act Women

01/27/2026

This is who we are. We are a social impact company and so this is the standard we hold for our community, our spaces, and our partnerships at...

10/23/2025

https://conta.cc/47ktFvD

Email from SecondActWomen 40+ Models Take Over Runway at Victoria's Secret Show October 2025   From Barbara Brook’s Desk | SecondActWomen Founder October is serving up a trifecta: Women’s Small Busine

09/23/2025

This September, we celebrate the power of women across generations with the She’s Got Drive Women's Money + Life Summit! Join us for a transformative experience at Mercedes-Benz of Denver, where we’ll equip you with essential financial tools and strategies tailored for women 40+. Connect with like-minded women and embrace the future of financial empowerment. Only 50 tickets available!

Email from SecondActWomen How 4 Women Started Multimillion-Dollar Businesses After 40 September 2025   From Barbara Brook’s Desk | SecondActWomen Founder September showed us the power of women across

06/21/2025

04/28/2025

Chillaxing... while going old school.

01/19/2025

What a beautiful evening we had together as the women 40+ of media was the feature of our Cocktails and Conversations 3rd Thursday event at .

and

12/22/2024

2025 business planning for the company where will be our rally cry.

07/23/2024

Inspo Ahead... at least, I hope it is for you!

I've rebranded myself more than a few times over the last 20+ years. For nearly 15 years, I was a shopping center marketer and PR person heading up super regional shopping centers, downtown entertainment districts, and mixed-use properties from San Antonio and Albany to Salt Lake City and Las Vegas. I moved into broadcasting and sold "air" for a few years, only to become an entrepreneur owning a six-figure marketing and PR agency.
Today, I've built a "new" brand as the founder of SecondAct|Women and as a pro-age advocate for women and age-diverse workplaces. You see, discovering and owning your personal brand is essential more than ever today. Why? It can lead to more connections and more opportunities when you stay focused.

🎉Well, it's happening.

In January, my two words for the year were 👉🏽Emerge and 📢Amplify. I wanted to emerge as a national speaker advocating for women and amplifying our voices, setting my sights on moving my 'brand' forward from not just being the founder of a beautiful community of 21,00+ dynamic women [and allies] over 40 under SecondAct|Women but an age-positive speaker to, directly and indirectly, reframe age, aging, and the outdated stereotypes placed on women (and humans) - all under Barbara Brooks Speaks. After all, I've been speaking on the topic to small to global companies and women's communities for over six years. Since January, I've hosted two events for the International Women of Western Union and traveled from Rhode Island and New York to San Francisco to speak, host, and panel. I'll present to the Women of News Colorado, Frontier Airlines, and HR and DEI folks at FirstBank this fall, with others to share in the coming weeks.

I share to encourage, motivate, and inspire you. You can and will do anything you put your mind to, regardless of the chapter number you sit at today. At 57, I've sat on my dream to be a public speaker for far too long - nearly 15 years yet it took this long to "GO."
So please, I ask of you. If you have a dream, big ideas, and things you want to do, push play. Aging is living. Live a little, will you?
If you want to learn to restart, refresh, or reframe your personal brand, I'm hosting a three-part Personal Branding Masterclass starting August 20th. In it, you'll work to identify, own, and communicate "Me, Inc." and hear on pitching media from Mary Flegas Latsis, former TV producer of Colorado Everyday Show.

For more, go to barbarabrooks.com/personalbranding

wins every time.

Note that I invested in myself by taking Mari Geasair 5-week speaking course. It's worth it.

Photo by Boat

03/07/2024

It's happening! Thursday at 3pm Mt on YouTube.

https://www.youtube.com/

03/06/2024

Tomorrow, meet me on YouTube at 3pm MT, where I'm launching my first podcast episode with a very 🥳SPECIAL GUEST to help me kick things off!

It's the Second Act with Barbara Brooks podcast [party 🥂] live - and recorded. Subscribe to my channel at https://lnkd.in/gbqkZmnH, and WE will see you there.

02/20/2024

Wow. Just. Wow. 😲
What's with having to submit over 200 resumes and get ONE interview? Oh, and after the first meeting, that company had my 50+ marketing veteran friend submit a writing project that took her a week. Why? Although she's not on the clock, it took her a full week to research the company, its customers, marketing tactics, tone, and brand values to submit the best project she could to get... to the next phase. Yes. She wouldn't be done having to prove her work as that was to get her to the interview with the company's VP. And now, she's playing the waiting game to get ANOTHER interview to move on.

Last year, when I burned out and wanted a corporate job again, I sent an amazing amount of resumes, leading to only a few interviews and a lot of ghosting! And I'm an international award-winning marketer (from my shopping center marketing days)!!! Of course, I decided to keep my company and work to become a paid pro-age speaker with SecondActWomen - and my personal brand, but that's another story.

My message to hiring managers and recruiters!
🚫Please stop.
1. We shouldn't have to send over 200 resumes, let alone 20, to get one interview with the experience we've banked.

2. We shouldn't have to submit a full-on project without pay to "move on." What happens if she doesn't get the job and then suddenly sees her work show up online for said company? Then what?

3. We are not done with work. Stop thinking we are corporate hiring managers and recruiters.

💥We're on fire, and you're missing out on an amazing lineup of talent and missing out on opportunities to grow your bottom line by not hiring, retaining, and promoting women (and humans) in their 40s, 50s, 60s, and beyond. Why on earth are you telling us we should be done with our lives at such young ages by not giving us a chance?

Whew. Exit stage left. I'm off my soap box. (For today!).