10/18/2026
Sometimes, the hardest tasks to hand over are the ones that feel closest to your reputation.
For Brian, that’s handling customer issues. He trusts his team, but he still feels the urge to step in. Why? Because he worries that a situation handled poorly could hurt the business and brand he’s worked to build.
It’s not a question of whether his employees are capable. It’s the discomfort of letting someone else take responsibility for something he cares deeply about.
His takeaway for fellow owners: feeling like you need to be involved doesn’t always mean you do. Recognizing that difference is part of learning to let go.
In this clip from Beyond the Owner’s Trap, Brian shares the responsibility he’s still learning to hand over.
Watch the full episode: https://youtu.be/mhjewX_mOeE?si=IbiUKbdMWN-Z1fSe