12/31/2024
What a Year for Side Hustle Brews & Spirits!
2024 was nothing short of amazing, and we’re incredibly proud of the strides we made toward our mission of helping the UAE “drink better.”
Here’s what we accomplished together:
🍺 Crafting History:
We partnered with CRAFT to launch the UAE’s first brewery and won multiple awards. At CRAFT by Side Hustle, we shattered our goal of 75 unique brews with 69 draft beers and 30+ cask ales released this year.
🥃 Expanding Spirits:
We introduced 6 new Side Hustle American whiskies and a brand-new gin, plus imported a dozen more craft whiskies from award winning producers all available at The Bottle Store Abu Dhabi.
🌍 Global Brewing:
We brewed and exported nearly 1,000 barrels of beverages, including favorites like:
• Jetlag Relief Pale Ale
• El Jefe Mexican Lager
• Pit Crew IPA
• Two refreshing hard seltzers (Mango Passionfruit and Elderflower Blackberry).
🇺🇸 Stateside Success:
In Pennsylvania, we brewed and distributed 7 unique beverages, including Reality Czech Pilsner and Jam Session IPA.
🇨🇿 Epic Education
We joined an epic Beer Mission to the Czech Republic, where we learned the history and process of Pilsner and the water & hops that make it so special.
🏛️ A New Chapter:
We signed the lease and started construction on our first U.S.-based distillery pub, The Exchange, inside the historic Oil City National Bank Building.
🌾 Farm-to-Glass Beginnings:
We harvested heirloom corn (Jimmy Red, Tri Color Wapsi, Bloody Butcher) and rye, laying the foundation for our own house-made bourbon and rye whiskey.
🎯 Looking Ahead to 2025:
The next year is shaping up to be even more exciting! As we take a few days to regroup, you can bet we’ll be ready to Hustle harder than ever to bring you even more amazing beers, spirits, and experiences.
Cheers to a fantastic year and to even better things ahead! 🍻