07/29/2026
Congratulations!!!
Keep the TN River Beautiful the nationâs first Keep America Beautiful affiliate dedicated solely to a river system celebrates a recordâbreaking year of habitat restoration, conservation education, and regional stewardship across the sevenâstate watershed.
In 2025, KTnRB surpassed the milestone of one million pounds of trash removed since launching boat-based cleanups in 2019, engaging more than 5,000 volunteers to restore shorelines throughout the Tennessee River watershed. Cleanups in 2025 alone removed over 200,000 pounds of debris for the third year in a row, including 34,660 lbs from Douglas Lake, 8,071 lbs from Norris Lake, 20,695 lbs from Fort Loudoun Lake, and 4,638 lbs from the Nolichucky River as part of disaster-recovery efforts following Hurricane Helene.
KTnRB also achieved transformational growth through its Adopt a River Mile Program, which reached 312 total adopted miles by early 2026 with support from 202 adoptees its largest steward network to date. In 2025, adoptees removed 61,535 pounds of trash, contributing to a lifetime total of 337,053 pounds removed since reporting began in 2021. The programâs volunteer impact has generated an estimated $74,809 in community value, demonstrating the longâterm economic and environmental return of local stewardship. Groups like the âWhispering River Trash Panda Task Forceâ alone removed 2,138 pounds across two cleanups in 2025, exemplifying the community-driven momentum of the program.
KTnRB further expanded its conservation leadership through the innovative Tennessee River Mussel Movement Initiative, designed around five action goals: conserve, inspire, educate, document, and value. The nonprofit hosted the first annual Tennessee River Watershed Mussel Fest, drawing over 200 attendees to Seven Islands State Birding Park. More than 200 wavyârayed lamp mussels were released into the French Broad River, and an additional 60 juvenile mussels were placed into protective silos, achieving a 100% survival rate by yearâs end.
Freshwater mussels play a critical ecological and economic role, each filtering thousands of gallons of water annually. Research led by Dr. Michael McKinney of the University of Tennessee estimates mussels collectively provide $2.92 billion in natural water filtration worldwide each year, underscoring their enormous value to water quality and biodiversity in the Tennessee River, the most biodiverse river system in North America. KTnRB has helped breathe new life into the energy around freshwater mussels in our region.
The organization also achieved a major milestone in its Cigarette Litter Prevention & Recycling Program: one million cigarette butts recycled since 2019. More than 1,400 receptacles have been installed across Tennessee State Parks, Dollywood, industrial facilities, and marinas. Dollywood alone has recycled over 800,000 cigarette butts, preventing toxins and microplastics from entering nearby waterways and reinforcing privateâsector leadership in watershed protection.