One of the world’s authorities on customer experience and customer centric transformation, Lior Arussy delivers results. His strategic framework converts organizations from product to customer centricity. Lior Arussy is the founder of Strativity Group, a global customer experience research and consulting firm, which helps clients create delightful customer experiences and execute profitable custom
er strategies. Arussy grew the company from his garage to a multi-national professional firm with offices in the US, Canada, the UK, Norway, Turkey and Australia. The company was recognized by Forrester Group as one of the leading pioneers in the area of customer centric transformation. Strativity measures their success by a single method: the customer’s successful ex*****on of their strategies. His latest book, Customer Experience Strategy, is described as “the most ambitious and successful attempt at a comprehensive text on the practice of customer experience management...refreshingly practical.” strategy + business magazine
Arussy is the recipient of CRM Magazine’s “Influential Leader Award” and the author of 5 books on customer experience and employee engagement. His syndicated column “Focus: Customer” reaches over 1,000,000 readers worldwide every month. He has published over 100 articles in publications around the world, including an article at Harvard Business Review.
