Marketron

09/30/2025

Investment and retirement advice organizations are heavy local spenders. Get tips and strategies on winning digital advertising buys. Listen to the Marketron Audio Spot!

Marketron Audio Spots · Episode

09/30/2025

Check out our new guest blog for RAB from Senior Account Executive Mallory Bouslog on the BIG opportunities for local media sellers this holiday season.

Contributor: Mallory Bouslog, senior account executive, Marketron Despite fourth quarter signaling the end of the year, it is also actually a huge advertising opportunity for the year. Retail and o…

09/30/2025

Download our latest e-book on radio traffic systems. Get insights on what this software should do for stations and evaluate where yours may be falling short.

Download the e-book Can You Traffic System Do That today to get tips on how to evaluate if your software is truly meeting your station’s needs.

09/29/2025

Get tips on aligning advertiser goals with digital tactics in this post. Learn about the sales funnel and why it matters in building the right media mix plan.

A fundamental part of selling local advertising is aligning digital tactics with advertiser goals. Get tips on how to do it right.

09/29/2025

Share of Ear data from Edison highlights that radio remains vital to rural communities, which may have unreliable broadband and mobile coverage.

Rural listeners spend as much time with AM/FM receivers as mobile devices, according to Edison Research, highlighting radio’s critical role in underserved areas.

09/28/2025

Radio is the perfect boost for marketing effectiveness. It can increase audience engagement across the sales funnel.
https://ow.ly/LXrA50X0W8E

09/28/2025

We are proud to sponsor this year's Minnesota Broadcasters association annual conference!

09/27/2025

What do younger demographics want from radio? Music discovery and fewer interruptions lead the way.

In his survey of college-aged students, Jerry Del Colliano says radio's last chance with the next generation is music discovery with fewer interruptions.

09/27/2025

82% of U.S. consumers plan to make Halloween purchases.
https://ow.ly/39oj50X0W2p

09/26/2025

Local CTV advertising is rapidly increasing. Get tips on how to sell it to advertisers based on spending and other trends.

Gain insights on what to expect in local CTV advertising spend for the rest of 2025. Learn about spending patterns and more.