The Parari Group, LLC

12/08/2017

We are so proud to support such a great client! Learn more about what Community Knights, Inc. is doing to shape the Peninsula and get involved as a volunteer. https://communityknights.org/volunteer/
WAVY TV 10 Kara Dixon

The founders say they’ve raised $835,000 in proceeds in the past four and a half years.

10/27/2017

What sort of content are consumers connecting with should determine the overall behavior of your corporate social account. Learn what behavior or actions you can easily do to ensure your target audience is happy.

Content, consistency, values, and overall company knowledge will all impact how your businesses social media posts are received.

10/25/2017

KFC only follows 11 people on twitter.... the original SPICE girls and the rest are all people with the first name 'Herb'. LOL! Well done KFC, well done. What makes this newsworthy or at least worthy of a second thought?
The fact the company got creative and made something newsworthy out of basically NOTHING. Great marketing doesn't have to be expensive or elaborate, sometimes it just takes a good idea.

Chain’s secret recipe is made up of 11 herbs and spices.

10/12/2017

Throw-back Thursday... WE LOVE THIS BEER and it was the first beer label redesign that we had the opportunity to produce for Pleasure House Brewing.... Its been such a great year of growth since we got it all rolling. Great partnerships start with a great product. Here's to another great year and many more awesome label designs!
HR Growler The Mid-Atlantic Brewing News, Virginia Virginia Craft Beer Magazine Virginia Craft Beer Society

10/11/2017

Congratulations to Parari's Senior Designer/Marketing Coordinator Kristi Dazevedo (pictured dead center!) for being selected as one of the 20 young people in all of Hampton Roads for CoVa Biz 2017 Millennial's on the Move. She is an invaluable asset to our team and her impact on our clients and the community speaks for itself.

Millennials on the Move celebrates Coastal Virginia's innovative, creative and engaged generation of young professionals.

10/10/2017

We are all pretty aware that there is tracking going on while phone apps aren't active - BUT do we REALLY know what that data is being used for? I mean, its all anonymous, so it can't be used to identify me, RIGHT? Everyone with a smart phone should read this.
“I didn’t expect to find this so easily because I didn’t pay for any data, I just used Google. Once you have the link and name, you can get a lot more social profiles.”

https://hubs.ly/H08LVxD0 SXSW BuzzFeed Fast Company

Using code and the web, a data scientist follows two unnamed people and learns just how much our anonymous location data can say about who we are.

10/09/2017

Empathy in the workplace helps foster a healthy corporate community. We are lucky to be partnered with such a great company as HubSpot.... What does YOUR company do to keep individuals and departments connected?

Just like building muscle at the gym, it’s uncomfortable and a little painful. But the results are worth it.

10/05/2017

I'll bet at least ONE of the articles you've read over the past couple days has had some sort of AI influence and that number is on the rise. Robo-Marketing... no so far fetched and coming to content near you.

You’re a savvy marketer. You understand that AI is reshaping the advertising and marketing industries. But can you tell the difference between robot and human ad creative, copywriting and research in your everyday?

10/04/2017

Why Influencer Marketing Has Become a Powerful Weapon for Brands:
- They engage your target audience through authentic storytelling
- They improve brand sentiment
- They drive a higher return on investment
https://hubs.ly/H08LRcm0

Find out some of the best ways influencers can help promote your brand.

10/03/2017

What Is (and Isn’t) Employer Branding? "A successful employer brand starts with understanding who you [& your business] really are and what it is about you that appeals to the right audience." Careers have brands too!

Establishing employer branding is vital. But it’s important for leaders to have the right impression of what an employer brand is — and isn’t.

09/29/2017

Now THIS is a good list from mainstream media! Some of my favorite things in Norfolk (and Hampton... Sam Rust Seafood) were highlighted in a USA TODAY article. If you haven't experienced the local givings on this list, time to get out there and start crossing these off!
A few noted: The NEON District Commune Shiptown Cogans North Pendulum Fine Meats LeGrand Kitchen The Birch O'Connor Brewing Co. (I got hitched at O'Connors, so I'm glad to see those guys listed! Biased? maybe a little!) Doumar's Cones and Barbecue Smartmouth Beer VisitNorfolk

The home of Doumar's ice cream and institutions like Todd Jurich’s Bistro is evolving with local producers and craft beer. This is the new Norfolk.

09/28/2017

Now those are some nicely designed labels if I may say so myself!
HR Growler Chesapeake Bay Foundation Chesapeake Bay Foundation's Brock Environmental Center