MSA Worldwide

MSA Worldwide MSA Worldwide is the leading provider of strategic & tactical franchise consulting. We offer services for new and established franchisors.

We help franchisors develop new franchise systems and improve their existing systems’ performance, delivering results for our clients with integrity and professionalism. Our services for new franchisors include:

- Design and ​development of ​franchise ​systems
- Franchise system ​growth strategies and franchise ​sales support
- Franchise sales compliance ​training and ​franchise ​sales ​staff rec

ruitment
- Discovery ​days, sales scripts, ​lead ​generation ​strategies and ​closing techniques
- Development of ​operations manuals and ​training ​programs for franchisees
- Development of ​support ​manuals and ​staff ​training for ​franchisors and ​master franchisees
- Management assistance to franchisors and implementation support to improve system performance
- Introduction to other industry professionals including lawyers, brokers, marketing professionals, etc.
- Management of the development of our client’s legal documentation by their outside legal counsel
- Design, development, implementation and support for social franchise systems

MSA’s work with established franchisors is designed to assist our client’s management team in improving the performance of their franchise systems. Our experience provides our clients with assurance that the solutions we recommend can be effectively implemented by their staff - and supported by their franchisees. The services our established franchisor clients rely on us to provide include:

- Franchise program development
- ​Franchise information packaging
- Franchisee recruitment strategies
- System audits for franchise development
- Franchise operations support
- Franchisor-franchisee relations
- Litigation support
- Franchise operations manuals development
- Franchise training programs development

For further information on how we can help your business, give us a call at (860) 523-4257 and visit us at www.msaworldwide.com. We look forward to speaking with you.

** Join MSA at the 56th Annual IFA Legal Symposium, on May 5-7, 2024 in Washington D.C., presented by the International ...
04/23/2024

** Join MSA at the 56th Annual IFA Legal Symposium, on May 5-7, 2024 in Washington D.C., presented by the International Franchise Association and the 2024 Legal Symposium Task Force. **

Attendance at the 2024 Symposium has never been more critical. 2023 saw significant regulatory and legislative activity that will impact franchising as a business model. The Symposium is also an invaluable networking opportunity, for reconnecting with friends and colleagues and meeting the businesspeople that make franchise systems tick.

On Monday, May 6 from 12 noon to 1:30 pm, Kay Ainsley, MSA Worldwide Managing Director, will moderate a roundtable on “Operating Manual Best Practices.” This roundtable will enable attendees to discuss the value of well-designed and functional operating manuals in a franchise system with their peers.

Also on Monday, May 6 from 12 noon to 1:30 pm, Andrew Seid, MSA Worldwide Senior Consultant, will facilitate a roundtable on “Social Franchising - Using the Franchise Model to Benefit Society.” Attendees will be able to discuss what Social Franchising is, learn more about how it works, and share best practices.

Typically these roundtable discussions are the most helpful in finding direct and productive answers to lingering questions, since attendees can discuss with their peers how they’ve solved or addressed these or similar issues in the past.

On Monday May 6 from 3:30 to 4:45 pm, Michael Seid, MSA Worldwide Managing Director, will speak in the breakout session "State of Unionization: The Intersection of Unions and Technology." As recent events have shown, labor organizing activity has reached new heights at unprecedented speeds, by leveraging digital tools, a values-driven workforce, and a labor-friendly administration. This session will be a practical discussion of the tug-of-war that is happening with unions demanding higher wages and more benefits as employers shift to AU and robotics to mitigate rising labor costs. This session provides 1.15 CFE credits (with completed session evaluation).

For more information about the IFA Legal Symposium and to register, visit https://www.franchise.org/events/2024-legal-symposium

We hope to see you there!

** Join MSA at Franchise Expo West, April 12-13, 2024, at the Los Angeles Convention Center **MSA Worldwide returns to F...
04/05/2024

** Join MSA at Franchise Expo West, April 12-13, 2024, at the Los Angeles Convention Center **
MSA Worldwide returns to Franchise Expo West in Los Angeles, CA this April 12th and 13th. Andrew Seid, Senior Consultant, wlll present a “Franchise Your Business” Workshop on April 12 and also on April 13, from 10:30 AM to 12:30 PM in Room 512.

Learn about the practical issues involved in preparing a plan for franchise development. This workshop is appropriate for business owners, corporate executives considering expanding a business through franchising, lawyers, accountants and business consultants. This symposium will explore the basics of franchise system, design, development, expansion, franchise law, and will provide an understanding of the timing and cost to become a franchisor.

Stop by our booth 416 to connect and let us show you why our clients benefit from having MSA on their team. We hope to see you there!

Register with code “MSA” through this link and attend the expo for free: https://web.cvent.com/event/13dadbfc-b9df-47ca-b5d6-dcb5d9ebe2f7/regProcessStep1?RefId=FranWest2024&rt=ud9RRHmZDEi_w6grVcouFQ

For more information, visit: https://www.franchiseexpo.com/west/

** Join us for a Principles of Franchising full-day CFE Course at the 2024 IFA Annual Convention! **Friday, February 16,...
02/16/2024

** Join us for a Principles of Franchising full-day CFE Course at the 2024 IFA Annual Convention! **
Friday, February 16, 9:00 AM - 5:00 PM

This highly engaging session will provide an overview of key issues faced by franchise executives in managing franchise operations. Using real-life scenarios and hypothetical formats, this course will present a series of problems that are faced by franchise executives every day.

Participants will receive information, solutions, and resources relating to:

• The serious problems franchisors typically face
• How others are solving these problems
• How to make good decisions concerning difficult issues in franchising

This course offers 7 CFE education credits.

Presenters: Barry Heller, CFE, Partner, DLA Piper LLP • Bret Lowell, CFE, Partner, DLA Piper LLP • Kay Ainsley, CFE, Managing Director, MSA Worldwide • Joe Bourdow, CFE, Managing Partner, Premier Franchise Advisors LLC • Mark Liston, CFE, Retired Franchise Executive, Glass Doctor a Neighborly Company

To register, visit: https://www.franchise.org/convention

CFE Special Session ** Gaining an In-Depth Understanding of Franchising **Join us Saturday, February 17 at the IFA Conve...
02/16/2024

CFE Special Session ** Gaining an In-Depth Understanding of Franchising **

Join us Saturday, February 17 at the IFA Convention for this special 8-hour program!

Franchising is an expansive method of distribution used by over 150 distinct industries. While there are commonalities across franchisors and within industries, many franchise professionals only get to understand the dynamics of franchising through the lens of their company or a handful of common approaches used by franchisors in their industry. This can often have a chilling effect on a company’s ability to strengthen their current franchise offerings, and can also limit an individual’s mobility and career opportunities in the franchise space.

This 8-hour program provides 7 CFE credits and is an essential addition to the learnings available in the IFA’s CFE classes. The program is based on the graduate school course on franchising offered at The Ohio State University, which is now part of the IFA’s CFE program.

Facilitated by: Michael Seid, CFE, Managing Director, MSA Worldwide • Kay Ainsley, CFE, Managing Director, MSA Worldwide • Marisa Faunce, CFE, Partner, Plave Koch PLC • Andrew Seid, CFE, Senior Consultant, MSA Worldwide • Marla Rosner, CFE, Senior Learning & Development Consultant, MSA Worldwide

To register, visit: https://www.franchise.org/convention

** Join us at the International Franchise Association’s Annual Prayer Breakfast **If you are attending the IFA’s 2024 Co...
02/14/2024

** Join us at the International Franchise Association’s Annual Prayer Breakfast **

If you are attending the IFA’s 2024 Convention in Phoenix, please join us at the Annual Prayer Breakfast that will be held on Sunday, February 18th from 6:30AM to 7:45AM at the Sheraton Downtown Phoenix in the Valley of the Sun, Rooms A-E. Breakfast will be available starting at 6:00AM.

The Annual Prayer Breakfast is a non-denominational event and a wonderful way to start your day with music, reflection, inspirational speakers, and food for both body and mind. It also gives you the opportunity to network with others of faith in a very relaxed setting. Attendance is free and pre-registration is requested. If you are not already registered, please visit the Onsite Registration Desk for more information. There will be limited seating available to those who have not registered in advance.

Michael Seid, Managing Director of MSA Worldwide, will be this year’s Keynote Speaker.

Michael and his wife Susan were driving in the Negev, close to Gaza, on the morning of October 7th, as rocket plumes went over their car. He will be discussing what occurred during and after the massacre, a history of the conflict, and his thoughts on antisemitism and its impact on American society.

The sponsors of the IFA Annual Prayer Breakfast are:

BFC Print, Fulfillment, Technology
Coffee Beanery
Randy Cross – Fish Window Cleaning
Dina Dwyer and Mike Owens
Doug Dwyer – DreamMaker Bath & Kitchen
Bill Hall – Align Capital
Mike & Jinny Isakson
Jani-King
Warren Lewis
Mark & Mary Kay Liston
Dr. Ben and Raeann Litalien – FranshiseWell
Office Pride Commercial Cleaning Services
Todd Recknagel & Kristi Mailloux
Servant Systems
Omar & Raynya Simmons – Exaltare Capital
Michael Seid – MSA Worldwide
Tenet Financial Group
Robert Tunmire – Ministry to Men
Ken & Vickie Walker
Graham P. Weihmiller – BNI

We look forward to seeing you.

** Gaining an In-Depth Understanding of Franchising ** CFE Special SessionJoin us on Saturday, February 17 at the IFA Co...
01/25/2024

** Gaining an In-Depth Understanding of Franchising ** CFE Special Session
Join us on Saturday, February 17 at the IFA Convention for this special 8-hour program!

Franchising is an expansive method of distribution used by over 150 distinct industries. While there are commonalities across franchisors and within industries, many franchise professionals only get to understand the dynamics of franchising through the lens of their company or a handful of common approaches used by franchisors in their industry. This can often have a chilling effect on a company’s ability to strengthen their current franchise offerings, and can also limit an individual’s mobility and career opportunities in the franchise space.

This 8-hour program provides 7 CFE credits and is an essential addition to the learnings available in the IFA’s CFE classes. The program is based on the graduate school course on franchising offered at The Ohio State University, which is now part of the IFA’s CFE program.

Facilitated by: • Michael Seid, CFE, Managing Director, MSA Worldwide • Kay Ainsley, CFE, Managing Director, MSA Worldwide • Marisa Faunce, CFE, Partner, Plave Koch PLC

To register, visit: https://www.franchise.org/convention

** Invitation to Attend the International Franchise Association’s Annual Prayer Breakfast **If you will be attending the...
01/09/2024

** Invitation to Attend the International Franchise Association’s Annual Prayer Breakfast **

If you will be attending the International Franchise Association’s 2024 Annual Convention in Phoenix, February 17th to the 20th, please register to attend the IFA’s Annual Prayer Breakfast, to be held on Sunday February 18th from 6:30 am to 7:45 am at the Sheraton Downtown Phoenix in the Valley of the Sun, Rooms A-E.

Note: Attendance at the Prayer Breakfast is Free, but Advance Registration for the Breakfast on your convention registration is required.
To register, visit https://www.franchise.org/convention

Michael Seid, Managing Director of MSA Worldwide, will be this year’s speaker and will be addressing the events of October 7th that occurred during his recent trip to Israel, a history of the conflict, and his views on its impact.

The sponsors of the Annual IFA Prayer Breakfast are:

BFC Print, Fulfillment, Technology
Coffee Beanery
Randy Cross – Fish Window Cleaning
Bill Hall - Align Capital
Mike & Jinny Isakson
Jani-King
Warren Lewis
Mark & Mary Kay Liston
Dr. Ben and Raeann Litalien - FranshiseWell
Office Pride Commercial Cleaning Services
Dina Dwyer and Mike Owens
Doug Dwyer - DreamMaker Bath & Kitchen
Todd Recknagel & Kristi Mailloux
Servant Systems
Omar & Raynya Simmons - Exaltare Capital
Michael Seid - MSA Worldwide
Tenet Financial Group
Robert Tunmire - Ministry to Men
Ken & Vickie Walker
Graham P. Weihmiller - BNI

We look forward to seeing you.


CFE Graduation Deadline is December 31! Register now!Complete your requirements with MSA’s comprehensive, modular course...
12/23/2023

CFE Graduation Deadline is December 31! Register now!

Complete your requirements with MSA’s comprehensive, modular course, “Understanding the Dynamics and Requirements of Commercial Franchising.”

Available through the IFA Academy, successful completion of this course will provide CFE Candidates with 21 CFE Education Credits toward certification, or fulfill the 20 CFE Renewal Education requirement for Certified Franchise Executives.

* CFE Graduation Deadline: December 31, 2023 *
Complete your CFE program requirements no later than December 31, 2023 to graduate as a member of the CFE graduating class at the 2024 IFA Annual Convention in February 2024.

* CFE Renewal Deadline: February 1, 2024 *
Certified Franchise Executives must complete their CFE renewal requirements no later than February 1, 2024 if your CFE renewal term is 2/1/2021 - 2/1/2024.

For more information and to register, log into the IFA Academy at https://www.franchise.org/ifa-academy

* ARE YOU SELECTING THE RIGHT FRANCHISEES FOR YOUR BRAND? *Of course it’s a top priority to do a complete review of thei...
10/27/2023

* ARE YOU SELECTING THE RIGHT FRANCHISEES FOR YOUR BRAND? *
Of course it’s a top priority to do a complete review of their finances, previous business experience, and education. But, do you consider these additional attributes?
* What skill sets will they contribute to your existing franchise organization?
* What reputation do they hold in their community?
* If they already own a business, review it to examine the cleanliness of the premises, employee morale, reputation in the community, past marketing campaigns, plus past and ongoing contributions to the community via sponsorships of little league teams, high school fundraising, etc.
* If it’s a franchised business, what’s their relationship with their existing franchisor?

If your franchise will be their first business, inquire about:
* Their understanding of working with and hiring teenagers, who are typically minimum waged employees (if these are the typical employees of the business)
* Their thoughts about representing the brand in their community -- becoming “the face of the brand.”
* Their intended participation at local fund-raising events, charities, Chamber of Commerce and/or Rotary Club events.
* Why are they interested in this business, and WHY NOW?

Your first group of franchisees will be the true ambassadors of your brand. The candidates that follow will be contacting them about their experience, their success, and what it’s like to be affiliated with your franchise. Choose wisely, as these people can make or break a sale for you.

For more information about franchise development, recruitment, or any other topics around franchise sales strategy, contact Laina Sullivan at:

Laina Sullivan, CFE
Senior Consultant
MSA Worldwide
(818) 577-0225
[email protected]
msaworldwide.com

CFE graduation and renewal deadlines are fast approaching. Now is the time to register for MSA’s “Understanding the Dyna...
10/17/2023

CFE graduation and renewal deadlines are fast approaching. Now is the time to register for MSA’s “Understanding the Dynamics and Requirements of Commercial Franchising,” available through the IFA Academy. Successful completion of this course will provide CFE Candidates with 21 CFE Education Credits toward certification, or fulfill the 20 CFE Renewal Education requirement for Certified Franchise Executives.

* CFE Graduation Deadline: December 31, 2023 *
All CFE program requirements must be completed by CFE candidates no later than December 31, 2023 to graduate as a member of the CFE graduating class at the 2024 IFA Annual Convention in February 2024.

* CFE Renewal Deadline: February 1, 2024 *
Certified Franchise Executives must complete their CFE renewal requirements no later than February 1, 2024 if your CFE renewal term is 2/1/2021 - 2/1/2024.

For a full list of the course modules and a link to register, visit the MSA website at https://www.msaworldwide.com/franchise-resources/cfe-renewal-course/

**Join MSA at the Franchise Leadership & Development Conference in Atlanta, GA**MSA is proud to sponsor the 2023 FLDC in...
10/13/2023

**Join MSA at the Franchise Leadership & Development Conference in Atlanta, GA**

MSA is proud to sponsor the 2023 FLDC in Atlanta, GA October 18-20, designed specifically for franchise industry executives since 1999. The conference provides strategic content, workshops, industry insights, networking opportunities, an exhibit area, and the popular CEO Summit with industry-leading CEOs and Presidents. Join us!

https://www.franchisedevelopmentconference.com/

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Hartford, CT
06117

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+18605234257

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