Jigsaw

05/02/2026

AI is transforming healthcare marketing, but the brands breaking through are taking a "both/and" approach. Pairing AI‑driven insights with human‑driven storytelling can create content that is scalable & relevant.

While healthcare marketers obsess over AI and automation, the most effective campaigns still center on genuine human stories and experiences. Here's why that matters for your ROI.

05/01/2026

We had a great time chatting with filmmaker Steve Farr for our next episode of Six Degrees of Jigsaw. Steve directed the documentary "UECK," which had two sold-out shows at the Milwaukee Film Festival. In the episode, we discuss the power of storytelling, short-form content, and why authentic narratives drive results. Episode drops next week!

04/27/2026

We have some exciting news to share about three of our employee-owners! Marty Defatte, Anna Grace Brown and Kendall Zoeller have all been promoted. We're grateful for their contributions and excited for their continued leadership. Read more: https://bit.ly/4w0mgx8

04/26/2026

In 2026, buyers are using search engines at every stage in their decision journey. And for something as personal as specialty healthcare, that journey has a lot of steps.​

For example:​
• Top of funnel: “Why does my knee hurt going upstairs?”​
• Mid-funnel: “Best knee replacement surgeon near me”​
• Bottom of funnel: “Orthopedic surgeon accepting new patients”​
​
Digital strategist Meghan Ebbe breaks down what's changed in search, where the real opportunity is and how AI has rewritten the rules: https://bit.ly/4s20uGD

04/23/2026

Hot take: Today's marketers need to think in terms of systems, not tasks. You don't need to become a software engineer. But you do need to understand how software thinks. AI coding assistants are turning domain experts into builders—and that's creating a new kind of competitive advantage. ​ ​

​Learn more: https://bit.ly/4smZWdI

04/17/2026

Your next customer might never visit your website.​

They’ll ask AI instead.​

The question is — will your brand show up?​

We built a Go-To-Market checklist to help you:​
• Structure your content for AI discovery​
• Show up in the right conversations​
• Turn visibility into pipeline​

This is the new playbook.​

Comment GTMChecklist and we’ll send it over.​

04/14/2026

It's Milwaukee Day, and we're celebrating three work anniversaries! Michael Bleach is marking five years, while Amy Groeschel and Johnny Abbate are each fittingly celebrating 14 years. Here's to you three!​

04/10/2026

We're so excited to have National Center for Employee Ownership (NCEO) conference in Milwaukee this year! Proud to see our CEO, Marcy Tessmann, co-presenting in two sessions—and even better to be connecting with ESOP peers from across the country.

04/09/2026

AI coding assistants are eliminating the barrier between domain experts and software development, enabling non-developers to build custom tools and automated systems for their own workflows.

To thrive today, the key skill for knowledge workers is "systems literacy": knowing how to break down processes, direct AI tools effectively, and build reusable infrastructure rather than repeating manual tasks.

Read more: https://bit.ly/3QsdUxE

04/01/2026

We go beyond the basics to break down how GEO has evolved and what brands must do now to stay visible.

Learn how to structure content to earn AI citations and dominate Generative Engine Optimization (GEO).

03/30/2026

Hope to see you at National Center for Employee Ownership (NCEO) next month in Milwaukee! Be sure to check out our President and CEO, Marcy Tessmann, co-leading some great sessions:​

📅 Wednesday April 8: ​
Engaging Employee-Owners to Lead Through Unpredictability​

📅 Thursday April 9: ​
AI in Employee Ownership: Navigating the Future Together​

Visit https://annualconference.nceo.org/ to learn more!