Westchester Entrepreneur & Small Business Coaching

05/06/2026

Do you treat your marketing budget as a luxury or an investment?

When times get tough for small businesses is it better to slash the marketing spend or hang onto it until the bitter end?

There is no one-size-fits-all answer to this question so read on for insights on the pros and cons of each approach.

https://www.westchesterentrepreneur.com/post/when-to-cut-marketing-expenses

In times of market volatility cutting marketing costs can seem like an obvious way to reduce risk. But when and how does cutting marketing budget affect the long term health of your business.

04/24/2026

Fear keeps us safe, but it can also prevent us from moving forward. Taking tactical and well thought through risks is an essential part of any new business. Finding the courage to feel the fear and do it anyway is what stands successful businesses apart from those who fail.

https://www.westchesterentrepreneur.com/post/facing-the-fear-of-failure

Is fear of failure holding you back from starting or developing your business?

04/07/2026

There are many reasons why new businesses fail. Here are two of the most overlooked, but which are actually completely fixable:

1. They never get started - they remain as pie-in-the-sky ideas that never come to fruition.
2. A crucial step in setting up and establishing the business is missed, or not given enough attention.

Translating your great idea into a real business is complicated so we've distilled the laundry list into an easy to follow 8-step-guide to ensure you've put everything in place to give your fledgling business the best possible chance of success.

https://www.westchesterentrepreneur.com/post/transforming-business-ideas-into-reality

Follow this step-by-step guide to transform your business idea into reality.

03/12/2026

Is your business stuck in a rut?
Read our inspiration guide to break through stagnation and reignite momentum: https://www.westchesterentrepreneur.com/post/how-to-get-out-of-a-rut

Is your business stuck in a rut? Get ideas and tactics to help you break out of stagnation.

08/14/2025

Is AI just a buzzword or a powerful tool for small businesses? Our latest blog explores the potential of AI in small business contexts. Check it out here: https://wix.to/ZSe3Aws

AI: How can small businesses harness the power of AI?

04/14/2025

Proud and excited to be sponsoring Hastings Little League at Zinsser field this season!

11/08/2024

I've been mulling over the differences between setting goals and setting intentions - and how these different approaches affect motivation, and the ability to overcome inertia or procrastination. Have a read at:
https://wix.to/A2twKxH

Learn how setting an intention can be more useful than just setting a goal.

10/08/2024

What marketing lessons can we learn from the success of Barbie? Read more in my blog post https://wix.to/byz4feQ

Learn lessons from Barbie and She-Hulk that will help you tailor your marketing to your audience.

10/18/2023

Check out my latest blog post on Overcoming Mental Obstacles when starting or scaling up a business.

You've got a great idea, you've done the research, the time is right, but... you just can't seem to get started. Sound familiar? Don't worry, you're not alone. Nearly every entrepreneur or small business owner I've worked with has had to overcome mental obstacles in order to enact change. So, what c...

05/05/2023

Curious about the differences between coaching, mentoring and consultancy? Read about it here.

This is a really good question I get asked a lot, and the answer isn't all that straightforward. There is a lot of overlap between these three approaches, and which one is right for you and your business has a lot to do with personal preference, where you are in the process and what skills you alrea...