10/16/2026
“Most of our work comes from referrals.”
We hear that in nearly every first session, and it’s usually true. It’s also usually an accident. There’s no ask, no timing, and no system behind it — which is why it dries up the moment things get quiet, right when you need it most.
The ask works best at the exact moment the customer tells you they’re happy. Not a week later in an email. Right there, while they’re standing in the finished kitchen.
And ask for one person, not “anyone you know.” Anyone you know is a question nobody can answer. One neighbor with the same problem is a question they can.
Then make it easy. Tell them what to say and give them something to forward. People want to help you; most of them just don’t know how.