06/27/2019
. It's an acronym that conjures up confusion. Many folks, even senior level marketers don't fully grasp SEO. It's not something that can be explained away in a couple slides during a presentation. And it's so much more than your website. Yes. Optimization should occur on your site. This involves way, way more than keywords, content, image tags and the like. It goes deeper than this. There are technical components that your website should possess in order to rank higher organically, especially with Google - which yes, Google is trying to take over the world, but if you play your cards right you can capture your fair share of organic traffic. Just gotta play by the rules. In addition to site optimization, there is the SEO off-site that lends itself to your site's authority. It's a complex proposition, that's why it doesn't get nearly the attention it deserves, because folks are afraid of it or they can't wrap their head around it. It's complex, yes. But - it can be explained. Effective SEO should be considered an absolute essential part of your marketing strategy. Would you like to know more about SEO? Connect with TMG.