09/04/2026
๐๐ก๐๐ฉ๐ข๐ง๐ ๐ญ๐ก๐ ๐
๐ฎ๐ญ๐ฎ๐ซ๐ ๐จ๐ ๐๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐ ๐๐๐๐ค๐๐ ๐ข๐ง๐ : ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐๐ซ๐จ๐ฆ ๐๐๐ซ๐ข๐๐ ๐๐๐ฅ๐ญ๐จ๐ง
What will define the next generation of packaging?
In our latest Industry Leadership Interview, Nerida Kelton, Vice President โ Sustainability & Save Food at the World Packaging Organisation (WPO) and Executive Director of the Australasian Institute of Packaging (AIP), shares her perspective on the forces transforming the global packaging industry.
๐น Extended Producer Responsibility (EPR) & eco-modulation
๐น Mono-material and recyclable packaging
๐น Recycled, renewable and alternative materials
๐น Intelligent packaging, QR & 2D codes
๐น AI as an enabler for packaging design
๐น Life Cycle Assessment (LCA)
๐น Save Food Packaging & food waste reduction
๐น Accessible & inclusive packaging design
๐น Collaboration across the packaging value chain
Nerida emphasizes that sustainable packaging must continue to perform its fundamental role: protecting, preserving, containing and transporting products while reducing environmental impact.
She also highlights the importance of balancing packaging waste and food waste, while using science-driven LCA and stronger collaboration to build a truly circular packaging ecosystem.
๐ ๐ฅ๐ฒ๐ฎ๐ฑ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐ ๐ถ๐ป๐๐ฒ๐ฟ๐๐ถ๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ฑ๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ ๐๐ต๐ฒ ๐ถ๐ฑ๐ฒ๐ฎ๐ ๐๐ต๐ฎ๐ฝ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ฝ๐ฎ๐ฐ๐ธ๐ฎ๐ด๐ถ๐ป๐ด: https://www.packaging-labelling.com/interviews/nerida-kelton