05/13/2025
People Need a Villain in Their Story – And That’s the Problem
Let’s get something straight:
Most people are not being held back by the economy, their boss, their industry, or insert convenient excuse here.
They’re being held back by their need for a villain.
Because if there’s a villain, then there’s a reason they’re stuck. A reason they haven’t moved forward.
A reason they didn’t take the shot, make the call, close the deal, or speak up.
It’s easier to point a finger than to hold up a mirror.
I see it all the time with professionals and business owners who say they’re “trying to grow” but can list every external obstacle like they’re reading off a grocery list:
The market shifted.
My team won’t listen.
My clients are cheap.
My mentor let me down.
The algorithm changed.
The timing just isn’t right.
And if none of those stick?
They make themselves the villain.
“I’ve never been good at sales.”
“I’m just not that disciplined.”
“I’ve got imposter syndrome.”
The story always needs a bad guy—because the story always needs a reason.
But here’s the truth:
If your progress is tied to a villain, you’ll always be stuck in a story that needs one.
And when you outgrow one excuse, you’ll go hunting for the next.
What if there’s no villain?
What if it’s just time to take ownership?
Let go of the drama. Drop the story.
Start moving.
3 things to check if you're stuck:
Ask yourself: What do I gain by keeping this problem?
There’s always a payoff—even if it’s just not having to be uncomfortable.
Audit your language.
Notice how often you say things like “I can’t,” “they won’t,” or “it’s hard right now.” Those phrases are breadcrumbs leading straight to your favorite villain.
Shift from blame to behavior.
Stop analyzing who or what’s responsible. Start focusing on what you can do next. Movement beats analysis every time.
Look—I’ve worked with top-level leaders, entrepreneurs, real estate offices, and sales teams. The difference between those who win and those who wish is simple:
Winners drop the need for a villain.
They don’t care who caused the fire—they grab the damn hose.
Tired of repeating the same pattern?
Shoot me a message. Let's kill the villain in your story—for good.