Marketing Results

07/27/2023

There's nothing fake about our Advanced Intelligence Marketing. Learn more about our stance on AI in the casino industry.

https://www.marketingresults.net/blog/ai-casino-marketing/

How does AI affect casino marketing? How can you do better? Read on to understand how Marketing Results does AI.

06/01/2023

Meet Meg. She is Marketing Result's VP of Operations. “My job is quick-paced, but when I have a moment to reflect–what I enjoy the most–is the team we’ve built at MRI. It is a team that has been together for over a decade…maybe nearing two decades–which means we work as a force. Filling in for one another, figuring out a solution. And when we’re in it, it’s like we can read each other's minds.”

Clairvoyance comes through experience. When Meg isn’t mind reading, she’s displaying good, fair and just judgment and decision making skills. “I’m self-motivated and reliable, and I always have been. But that doesn’t mean we don’t run into problems,” said Meg.

Read on to find out how she uses market research to make sound business and marketing decisions. https://www.marketingresults.net/blog/casino-marketing-agency-operations/

casino database, casino marketing agency, casino advertising, casino brand, casino market research

05/11/2023

Smart Question #9. Here's one for you--how do you personalize your player portal? How do you personalize to make your player's experience even better?

Click below to read our top 8 ways to personalize your player portal.
https://www.marketingresults.net/blog/casino-player-portal/

casino database, casino marketing agency, casino player portal, casino marketing software, casino crm, casino crm software

04/27/2023

We've got a smart question for you. Let's play, do you know your target audience? Is the message relevant to the audience?

Your audience represents segments of players who are seeking similar but not identical experiences. By understanding your target audience and their behaviors and needs through market research, marketers can refine messages that are more compelling and deliver experiences players’ want.

Gambler segments from past research were identified with their predominant reason for visiting a casino. Can you segment your players by motivation? Read our blog post to break it down. https://shorturl.at/aO025

03/21/2023

Did you know that Marketing Results has been serving Tribal casino clients since our inception?

With over 35 years of experience--we have worked hand-in-hand with Tribal casinos at every point in their business. From opening, launching of a new players club, expansions, and nurturing your most loyal players, we have a strategy to help you reach the next, new level for your casino (https://www.marketingresults.net/casino-marketing-services/). We will be at the Indian Gaming Tradeshow and Convention 2023 next week and would love to catch up with you, or meet you for the first time to tell you about our full consulting services.

You can contact us here: https://www.marketingresults.net/contact/

03/20/2023

We're excited to be heading to beautiful San Diego next week for the Indian Gaming Tradeshow and Convention 2023. Being in person with our clients and our casino friends is one of the best parts of our jobs. If you're going, comment below. We would love to schedule a chat and get to know you even better.

https://www.indiangamingtradeshow.com/

The premier event of the Indian Gaming industry where tribal leaders and commercial gaming come together to conduct business, learn, and network.

03/01/2023

Smart Questions #7: When's the last time you showed your players some love? Real love.

Love takes knowing your players...and even knowing what they need before they do. Want to know how to get there? Read our blog about listening through market research and playing into their own personal perceptions. https://www.marketingresults.net/blog/listening-casino-market-research

02/22/2023

Marketing Results has found that their casino clients’ VIP players often prefer an online portal over direct mail.

Having the portal available 24/7, 365 days a year, players can see what offers are available to them at any time and make a decision to visit your property versus a competitor, or another activity outside of the home.

That's the answer to Smart Questions #6: What marketing and gaming value would we get if we have an online portal for players to view their points, offers etc.? Read about it here: https://www.marketingresults.net/blog/smartquestions/

02/09/2023

Smart Question #5, straight from our customers' mouths: How often should we update our website?

The answer? How much is it worth to your casino? To your casino marketing? To your casino player's experience?

The answer lies in those questions.

Read about it here: https://www.marketingresults.net/blog/smart-questions/

01/19/2023

#4 of Smart Questions is a secret. We can't say anymore, but you can find out what we've got up our sleeve. Visit the blog to find out how you can get a casino marketing advantage by understanding your competitors' direct mail strategies. https://www.marketingresults.net/blog/smart-questions/

Want to know how to get an even greater competitive advantage--read up on market research. https://www.marketingresults.net/blog/casino-market-research/



01/06/2023

Number 3 of Smart Questions for all of you casino marketing experts:
How do we prepare in marketing to launch sports betting? Have a plan! That’s how you launch sports betting at your casino property...want to know more. "With sports betting you add another form of entertainment to your brand, Marketing will have a role alongside Operations for managing a successful launch and creating a new experience for the players," says Rebecca Perger of Marketing Results.

Visit our Smart Questions blog to learn more. https://bit.ly/3GqnJDG

For more about sports betting, check out an older blog post about sports betting and casino database segmentation: https://bit.ly/3ZrP9BR

01/04/2023

“First, we make sure effective strategies are in place to communicate with players in each life cycle stage. Then we optimize the strategies to ensure each is contributing to database growth. Continual improvement is the goal.” Read on to learn more about Craig Border, Marketing Results' President and more about how we do business.

https://bit.ly/3WLK3yG

Craig Border, casino database, casino marketing agency, casino marketing software, casino crm, casino crm software