08/25/2026
Before you improve it, automate it, or invest in it, ask a simpler question: Do we really need this?
I learned that lesson early in my career.
Businesses sometimes become so focused on improving a process that nobody stops to ask whether every step in that process still needs to exist. That's particularly important today.
Technology can help us perform work faster than ever. But making unnecessary work faster doesn't make it necessary.
My newest Holland Resource article, “Do We Really Need This?”, looks at a lesson from a distribution-center reengineering project that I've carried with me for years.
Sometimes the best improvement is surprisingly simple.
Customer / Operational Problem-Solving Do We Really Need This? ByDan Holland August 24, 2026 I learned early in my career that one of the first questions to ask about any process was remarkably simple: Do we really need this? I remember sitting in product reviews as we evaluated new product lines, w...