AutoBoost

10/19/2026

We're heading to Ogden, Utah, for MARS Intensive 2026, October 26–28! 🚀

We're excited to be a sponsor of this year's event, hosted by The Institute for Automotive Business Excellence, where auto repair shop owners and industry professionals will come together to explore new marketing strategies, exchange ideas, and discover opportunities for growth.

We look forward to connecting with attendees and talking about how to boost your shop's marketing, attract more customers, and build a stronger, more scalable business.

Will we see you there? Let us know if you're attending. We'd love to find a time to connect! https://bit.ly/3Uy58AM

10/15/2026

When your vehicle is on the fritz, you take it to the shop to get it checked out. But often, it can be difficult as the customer to actually understand what's wrong with your vehicle.

The primary way auto repair technicians communicate this to you is through a Digital Vehicle Inspection.

By taking extensive photos during a thorough inspection, a technician provides the customer with as much information as possible about the status of their vehicle and where to consider repairs.

DVIs serve as the translator between the technician and the customer, providing both with a clear outline of exactly what might need to be repaired on a vehicle.

10/13/2026

At the heart of every business is the logo that symbolizes everything you do.

An effective logo is both an emblem that represents your shop and a well-designed, properly formatted asset that can be adapted to fit your shop's creative needs.

When designed properly, a logo is a tool you can leverage across your entire marketing effort to build brand awareness.

For an auto repair shop, getting your customers to not only recognize your logo but also associate it with a quality, trustworthy business should be a key objective of your work ethic and marketing.

10/08/2026

Oil changes are common and expected... But what about transmission fluid changes?

This essential fluid keeps your transmission functioning, but it isn't prioritized the same way as an oil change. This can eventually lead to transmission issues if ignored for long enough.

🚨A Fun Fact about transmission fluid: It's dyed red intentionally, allowing drivers and technicians to easily differentiate a transmission leak from an engine oil leak.

10/06/2026

Copywriting is an invaluable tool for every business.

While it might feel like the text that represents your business is fairly superfluous, it can matter more than you might think.

If a customer's first exposure to your shop is what the top of your webpage says, then effectively communicating who you are and what you do is essential.

By understanding how to produce effective copy for your shop's marketing, social media posts, and website, you can greatly change how customers see your shop.

10/01/2026

Vehicle safety is not optional.

Which makes Safety Restraint Systems an essential part of keeping a vehicle upkept.

When a customer brings in their vehicle after a collision, whether major or minor, the safety restraint system components must be inspected and repaired.

Given the importance of these systems, it is essential for shop owners to understand how to repair them and be ready when this work is needed.

09/29/2026

Having a proper hero section on your website can be a difference driver for your customers.

The space at the top of your website is prime real estate for telling visitors exactly who you are as a business and what you can offer them.

Building it out effectively, with well-designed visuals and an effective call to action, might be exactly what you need to convert customers into actual work for your auto repair shop.

09/28/2026

We had a great time at ASTA Expo 2026 in Raleigh! 👏 It was a packed few days of great conversations, new connections, and catching up with familiar faces from across the automotive industry.

Thank you to everyone who stopped by to connect with Adam and Jon, talk shop, and learn more about AutoBoost. We appreciate being part of another great ASTA Expo and look forward to seeing everyone again! 💙

09/24/2026

We’re at ASTA Expo 2026 in Raleigh, NC today until Saturday!

As a proud ASTA partner, we’re excited to connect face-to-face with independent shop owners and talk about what an effective automotive marketing strategy looks like today. From changing technology to evolving customer behavior, there’s a lot happening in the industry, and we’re here to help shops stay ahead.

Stop by our booth to meet the team and talk about how we can help boost your shop’s growth and success.

Meet the AutoBoost team at ASTA Expo 2026 in Raleigh and learn how modern digital marketing can help independent auto repair shops grow and adapt.

09/24/2026

300-400 volts go into the pack. 12 volts run the headlights. Something has to bridge that gap, and in an EV, there's no alternator to do it.

In comes the DC-to-DC converter, which allows your EV's battery pack to keep its 12V battery charged.

When it fails, the symptoms look like a bad 12V battery. But being aware of the DC-to-DC converter could help to diagnose that the problem is more serious than it first seems.

If your shop even occasionally takes in hybrid and EV work, this is one to know. That way, you can get the repair right the first time.