11/28/2017
This article on corporate communications caught my eye, in today's world of fake news and denials, honesty may be the best policy, "The best companies are transparent, and when they are wrong, they promptly admit it rather than hide behind ‘corporate speak,'” Clark says. Closing ranks can be dangerous in the digital age, but it’s a most common reaction when things go wrong. “Apologize, take responsibility, and do what’s necessary to right the wrong. Companies shouldn’t compound their problems by obfuscating or denying responsibility for problems; that simply drags out the story and ensures it’ll be at the top of news headlines and Twitter feeds for days and weeks to come.”
The communications challenges companies face these days are growing. Here’s how to keep up.
